China Online Travel Market Overview, 2028

China, a place of ancient traditions and technological marvels, has emerged as a worldwide economic and online travel powerhouse. China's online travel business has become a riveting arena where cultural nuances, technological capability, and travel aspirations intersect. The country has a rapidly increasing middle class and an insatiable thirst for exploration. The Chinese online travel business is riding the wave of the country's digital revolution. The industry is driven by tech-savvy travelers who rely on their smartphones for nearly every part of their visit, thanks to a stunning number of internet users and a mobile-first strategy. This digital change has accelerated the growth of online travel agencies (OTAs) and booking platforms, allowing Chinese passengers to plan, book, and customize their journeys with a few taps. The growth in outbound tourism is one of the defining elements of China's internet travel business. Chinese tourists are traveling outside their borders in quest of new experiences, armed with curiosity and purchasing power. Online platforms play an important role in enabling these journeys by providing complete solutions that cater to the wide range of preferences of Chinese travelers. Experiential travel has taken center stage as China's middle class searches for unique and transformative encounters. Cultural seminars, immersive homestays, and encounters with local people are among the activities offered by online platforms that go beyond standard sightseeing. This trend corresponds to the need for genuine interactions and meaningful memories.

According to the research report "China Online Travel Market Overview, 2028," published by Bonafide Research, the China Online Travel market was valued more than USD 74 Billion in 2022. China's online travel sector caters to both outbound Chinese tourists traveling throughout the world and inbound travelers visiting China. Because of this dual focus, platforms now offer a diverse range of services targeted at the interests and needs of both domestic and international visitors. The Great Wall of China is one of the most iconic icons of the country, stretching thousands of kilometers over several provinces. Online travel services provide detailed information about various sections of the wall, offer guided tours, and organize ticket bookings, making it easier for visitors to see this massive edifice. The Forbidden City, Beijing's old imperial palace complex, is a UNESCO World Heritage Site. Online travel platforms enable visitors to order tickets, schedule self-guided tours, and access historical material to better appreciate this ancient site. Nature lovers flock to Guilin to see the magnificent vistas of the Li River and the karst formations. Online travel sites feature river cruises, hiking trails, and lodgings, allowing guests to plan immersive experiences in scenic settings. The digital payment ecosystem in China is a technological wonder, with platforms like Alipay and WeChat Pay seamlessly integrating QR code-based payment methods. This cashless method simplifies transactions, making everything from booking lodging to purchasing local experiences simple. Furthermore, blockchain technology has been investigated to improve transparency and security in online bookings, ensuring that travellers personal information and transactions are safe. As mobile engagement grows in China's online travel sector, platforms adapt their interfaces for mobile devices, allowing users to research, plan, and book easily on the go. These technological breakthroughs have collectively raised the China online travel market to an unprecedented level of innovation, where ease, personalization, and immersive experiences intersect to form the future of travel exploration.

Based on service type offered market is segmented into transportation, travel accommodation, vacation packages, and others (travel insurance, visas and passport services, currency exchange services, travel spa and wellness services, travel gear and gadgets, etc.). Travel accommodation service type is predicted to lead the market with significant market share. Domestic and international travel in China has expanded due to the country's expanding middle-class and affluent population. Travel lodging is an essential component of any vacation, and as more people embark on excursions, the need for lodging services naturally rises. China is a big country with a wide range of places, from bustling urban areas to scenic natural settings. Domestic and international travelers both require different sorts of accommodations, which contributes to the high demand for travel accommodation services. Along with typical hotels, the emergence of boutique hotels, guesthouses, and one-of-a-kind housing options has broadened the accommodation landscape. Online platforms allow passengers to research and book these alternatives, increasing demand for lodging services. China has a massive mobile user base, and many travelers use smartphones to plan and book their trips. Mobile apps provide a user-friendly interface for browsing, comparing, and booking accommodations, driving the demand for such services.

Based on device market is bifurcated into laptop/desktop devices, and mobile devices. Laptop/ desktop devices segment is dominating the market of China online travel market. Travelers frequently require precise information on destinations, airlines, lodging, and travel rules. The larger screens of laptops and desktop computers allowed for a more comprehensive viewing of this information, which improved decision-making. Laptops and desktops were frequently favoured for business travel due to their perceived professionalism and the requirement for detailed preparation and expense tracking. While mobile device usage was high in China, certain parts of the population, such as older users and those who were more acclimated to traditional computing methods, preferred laptop or desktop machines. Furthermore based on mode of booking market is divided into online travel agencies (OTAs) and direct travel suppliers. OTAs provide travelers with a diverse selection of options, catering to various budgets, preferences, and travel styles. This wide array of choices allows travelers to find options that best suit their needs. As mobile device usage has surged in China, many OTAs offer user-friendly mobile apps and responsive websites that cater to travelers who prefer to book on the go. OTAs often leverage technological advancements like artificial intelligence and machine learning to provide personalized recommendations, predictive pricing, and enhanced user experiences. Some of the most common OTAs in China that provides online travel services include, Trip.com, Meituan Travel, Qunar, and many more.

Considered in this report:
• Geography: China
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report:
• China Online Travel market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Service Type:
• Transportation
• Travel Accommodation
• Vacation Packages
• Others (Travel Insurance, Visas and passport services, Currency Exchange Services, Travel spa and wellness services, Travel gear and gadgets, etc.)

By Device:
• Laptop/Desktop Devices
• Mobile Devices

By Mode of Booking:
• Online Travel Agencies (OTAs)
• Direct Travel Suppliers

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Travel industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.