United States (USA) Online Travel Market Overview, 2028

The United States Online Travel Market is a thriving illustration of how technology and wanderlust can coexist, altering how Americans see the globe. The travel industry has changed into a connected network of opportunities with the rise of online platforms, changing how trips are planned, purchased, and enjoyed. The online travel industry has opened up new opportunities for this adventurous attitude in the United States, a country that has long been known for its exploration. Travellers are increasingly using online resources to plan and schedule their trips as the internet becomes more pervasive in society. The personalization of travel experiences is one of the most significant changes resulting from online travel platforms. These platforms can provide customized suggestions based on a traveler's interests and previous behavior using sophisticated algorithms and data analysis. This degree of customization has improved customer satisfaction while also streamlining the planning process. The United States is home to an astounding range of landscapes, from the rocky mountains of the Rockies to the sunny beaches of Florida. Travellers have a wide range of options thanks to this diversity, which has increased demand for online destinations that can quickly match them with activities that suit their preferences, whether they're looking for outdoor adventures, urban escapades, or cultural immersions. A sizable section of the population in the United States has access to disposable income for travel thanks to the country's comparatively high economic success. Online travel agencies take advantage of this by providing a wide range of options and pricing points that cater to both frugal and upscale travellers. The US online travel market is highly competitive, which drives innovation and keeps prices low. There are a number of major online travel agencies (OTAs) operating in the US, including Booking.com, Expedia, and Airbnb. According to the World Tourism Organization (UNWTO), there were more than 20 Million international tourists who visited the United States in 2021.

According to the research report "United States Online Travel Market Overview, 2028," published by Bonafide Research, the United States Online Travel market is expected to grow at 5.23% CAGR from 2023 to 2028. One of the most popular tourist attractions is still New York City. The tourist attractions of New York City are numerous, ranging from the Statue of Liberty to Times Square, Central Park, and Broadway. Travellers can reserve lodging in a variety of areas, pay for Broadway play tickets, and reserve guided tours to discover the city's thriving culture and recognizable attractions online. Los Angeles, the home of Hollywood and the entertainment sector, draws tourists with its warm beaches, celebrity sightings, and historical sites. Online booking sites provide a variety of choices, including the ability to reserve tickets for major destinations like Universal Studios Hollywood and the Getty Center, as well as plan tours of well-known film studios. Travellers looking for a mix of history, culture, and breathtaking scenery are drawn to San Francisco by the Golden Gate Bridge, Alcatraz Island, and the city's numerous neighbourhoods. Alcatraz tours, tickets for the famous cable cars, and lodging options close to the city's most well-known attractions. Alternative lodging options like holiday rentals and home-sharing websites are becoming more popular. Travellers now have more options to fit their preferences thanks to the expansion of online travel platforms' offers to include accommodations other than just traditional hotels. Online travel platforms are incorporating virtual reality (VR) and augmented reality (AR) technologies to provide virtual tours of locations, lodgings, and attractions. Travellers can get a taste of what to expect from these immersive experiences, which aids in their decision-making.

Based on service type market is segmented into transportation, travel accommodation, vacation packages, and others (travel insurance, visas and passport services, currency exchange services, travel spa and wellness services, travel gear and gadgets, etc.). Transportation service type is dominating the market of United States online travel market. Transportation service types have developed as a major force in the online travel market in the United States due to their revolutionary impact on how individuals plan, book, and enjoy their journeys. The convenience and accessibility provided by online platforms have changed the transportation industry, altering the travel environment. From flight reservations to car rentals and even ridesharing, the seamless integration of mobility services within online travel platforms has streamlined the entire trip process for consumers. Travellers can compare prices, select from a variety of options, and secure their preferred means of transportation with only a few clicks. Furthermore, the introduction of mobile apps has increased this dominance by allowing travellers to make decisions on the go, access electronic tickets, and receive real-time warnings. As travellers emphasize flexibility, cost, and user friendliness, transportation service providers have successfully met these expectations. Finally, their popularity in the online travel market in the United States emphasizes their vital role in defining the modern traveler's journey, reflecting a paradigm shift in the way transportation is seamlessly integrated into the broader travel ecosystem.

Based on device market is segmented into laptop/desktop devices and mobile devices. Laptop/ desktop device are commonly used in United States for online booking. Travel booking frequently entails extensive research, such as comparing prices, reading reviews, and researching other possibilities. The larger screen size of laptops and desktop computers allows users to undertake more in-depth research, allowing them to make more educated decisions about their trip plans. Multitasking is frequently required when planning a trip, such as researching flights, lodgings, and activities at the same time. Laptops and desktop computers excel at multitasking, allowing users to smoothly switch between tabs and apps without losing context. Some travel bookings involve complex transactions, such as booking multi-city itineraries or combining different modes of transportation. The larger screens of laptops and desktops facilitate handling these complex transactions with greater accuracy and ease. Furthermore based on mode of booking market is segmented into online travel agencies (OTAs) and direct travel suppliers. Majority of the online travel bookings are done through online travel agencies (OTAs) and is leading the market of United States as well. OTAs combine a variety of travel alternatives, such as flights, lodging, rental vehicles, and activities, onto a single platform. This saves passengers the time and effort of visiting several distinct websites. OTAs allow travellers to evaluate rates and alternatives in one spot, streamlining the booking process. OTAs provide easy-to-use interfaces that walk travellers through the booking process step by step. OTAs frequently offer reduced packages that include flights, lodging, and other amenities. These packages are appealing to travellers looking for a thorough and hassle-free experience, particularly for vacations or special occasions.

Considered in this report:
• Geography: United States
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report:
• United States Online Travel market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Service Type
• Transportation
• Travel Accommodation
• Vacation Packages
• Others (Travel Insurance, Visas and passport services, Currency Exchange Services, Travel spa and wellness services, Travel gear and gadgets, etc.)

By Device
• Laptop/Desktop Devices
• Mobile Devices

By Mode of Booking
• Online Travel Agencies (OTAs)
• Direct Travel Suppliers

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Travel industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.