India Online Dating Services Market Overview, 2028

The pandemic appears to have permanently altered India's courtship practices. Even in tiny areas, more and younger Indians are turning to dating applications. Cities like Ahmedabad, Surat, Lucknow, Jaipur, Chandigarh, and Patna are catching up to the country's largest cities in terms of usage. India is a multi-cultural country with numerous languages, traditions, and customs. This diversity can be seen in the online dating market, where platforms must cater to a wide range of ethnic tastes and sensitivities. Different locations may have different dating conventions and expectations; therefore, dating apps must include customized features and options. Because of the inequalities in income between urban and rural areas, dating apps in India can use tiered pricing schemes to make their services more accessible to users across different economic backgrounds. Additionally, localized monetization strategies, such as micro transactions or localized premium features, are prevalent in the Indian market. India has a strong sense of community and religious identity. As a result, some dating apps offer niche matchmaking services based on community or religion to cater to specific preferences. Traditional marriage websites in India were adopting online dating aspects in order to attract a younger audience. These apps blended the idea of arranged weddings with online matchmaking capabilities, allowing people to interact and get to know each other before bringing their families into the picture. While utilizing dating apps, Indians are increasingly concerned about their safety and privacy. As a result, dating platforms increased their security procedures, such as identity verification, to confirm the legitimacy of profiles and limit the risk of fraudulent activity.

According to the research report "India Online Dating Services Market Overview, 2028," published by Bonafide Research, the India Online Dating Services market is expected to grow at 9.18% CAGR from 2023 to 2028. Indian dating apps employ advanced security measures to protect users safety. This included sophisticated profile verification processes, AI-based fraud detection systems, and steps to prevent catfishing and bogus profiles. Many Indian dating apps focus on delivering a tailored experience to appeal to diverse language and cultural preferences. This entailed providing multilingual support, region-specific information, and tailored marketing methods. Some dating apps facilitate offline events and meetups. These events allowed users to meet possible partners in person and form real-life connections. Some dating applications used gamification aspects, interactive quizzes, and icebreakers to boost user participation and interactions. In Indian culture, community and religion are crucial considerations when evaluating possible spouses. Many Indians favour dating sites that provide pairing options based on religion or community, ensuring compatibility based on similar ideas and values. In Indian culture, permanent partnerships and lifelong commitments are frequently emphasized. Even though casual dating is becoming more common, many users of dating apps are still hoping for long-term relationships. Along with personal compatibility, Indian culture emphasizes the similarity of family origins, including social rank, educational attainment, and financial condition.

The Information Technology (IT) Act, 2000, and its subsequent revisions are the main pieces of legislation that govern online platforms and services in India. Online dating platforms and other intermediaries are given specific rights and obligations under the IT Act since they are considered "intermediaries." As long as they adhere to specific standards and due diligence requirements, intermediaries—platforms that enable the interchange of information and data between users—are not responsible for any illegal or harmful content submitted by their users. Online dating sites must take reasonable precautions to confirm user information and stop the spread of illegal content. A user agreement describing the terms of service and privacy policy is also essential.

Based on demographics type, market include adults and baby boomers. Adults are more likely to be early adopters of new technology, such as online dating applications, especially those in their 20s and 30s. Since smartphones and mobile applications are necessary for gaining access to and utilizing dating platforms, people tend to be more tech-savvy and at ease with using them. In India, there is a higher proportion of young adults living in metropolitan regions, and these areas frequently offer more options for dating and socializing. Young individuals are more likely to utilize dating apps to meet new people as a result of greater mobility and migration for education and employment. In India, young individuals are frequently concerned with developing their careers and achieving their personal goals. For them, online dating is a practical way to meet possible companions without investing a lot of time in conventional dating techniques. Based on services market include, social dating, matchmaking, adult dating and niche dating. Among them niche dating service is expected to be the fastest growing services during the anticipated time frame in the Indian market.

Based on subscription market include, annually, quarterly, monthly and weekly. The monthly subscription is expected to register highest growth rate during the forecast period in India. Monthly subscriptions give customers flexibility. They can sign up for a short period of time (like one month), evaluate the platform, and then choose to renew or cancel the subscription. Users who may not be committed to long-term commitments may find this flexibility appealing. Typically, monthly members have access to special features that improve their overall dating experience. Advanced search filters, limitless chatting, profile enhancements, and increased visibility to possible matches are a few examples of these capabilities. To entice new users, several dating websites provide free trials or discounted first months. This gives consumers the chance to use the premium features prior to continuing with a paid subscription. The monthly subscription price for online dating in India ranges between Rs 300 to Rs 700.

Considered in this report:
• Geography: India
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report:
• India Online Dating Services market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Services:
• Social Dating
• Matchmaking
• Adult Dating
• Niche Dating

By Subscription:
• Annually
• Quarterly
• Monthly
• Weekly

By Demographics:
• Adult
• Baby Boomer

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Dating Services industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.