South Africa Plant-based Food Market Overview, 2028

South Africa is a melting pot of cultures, each with its own culinary traditions. Plant-based food culture in the country embraces this diversity, incorporating a variety of traditional plant-based dishes from different ethnic groups. For instance, dishes like pap (maize porridge), chakalaka (vegetable relish), and umngqusho (maize and bean stew) are popular plant-based options. Major cities in South Africa, such as Cape Town and Johannesburg, have seen an increase in the number of vegan and plant-based restaurants. These establishments offer a wide range of plant-based dishes, catering to vegans, vegetarians, and those looking to explore plant-based options. Plant-based food stalls and vendors are becoming prominent participants at food festivals across South Africa, offering attendees a diverse range of plant-based culinary delights. South African entrepreneurs and food innovators have risen to the occasion, spearheading a wave of creativity and culinary ingenuity in the development of plant-based alternatives to traditional animal-based products. This includes an array of plant-based meats, dairy-free alternatives, and innovative plant-based ingredients that have garnered widespread acceptance and acclaim. The exponential rise in the number of vegan and vegetarian eateries across the country showcases the demand for delectable and diverse plant-based dining experiences.

According to the research report "South Africa Plant Based Food Market Overview, 2028," published by Bonafide Research, the South Africa Plant Based Food market was valued at USD 416.77 Million in 2022. Increasing concerns about the environmental impact of food production, particularly animal agriculture, have led consumers to seek sustainable and eco-friendly food choices. Plant-based diets have a significantly lower carbon footprint, require less water and land resources, and contribute to reduced greenhouse gas emissions, making them a more environmentally responsible option. A growing number of consumers in South Africa are mindful of the ethical implications of their food choices. The shift towards plant-based diets reflects a desire to minimize animal suffering and support more humane practices in the food industry. Plant-based diets can be suitable for individuals with food allergies, and South Africa's growing awareness of food allergies has led to an increased demand for allergen-friendly plant-based options, accommodating a broader range of dietary needs. Food innovators in South Africa are developing and introducing innovative plant-based proteins sourced from a diverse range of ingredients such as legumes, pulses, mushrooms, and seaweed. These protein sources offer unique flavors, textures, and nutritional profiles, appealing to both vegans and flexitarians. Major fast-food chains and quick-service restaurants in South Africa are incorporating plant-based options into their menus, responding to the rising demand for healthier and more sustainable fast-food choices.

The Market is divided into Plant-based Milk, Plant-based Meat and Seafood, Plant-based Cheese, Plant-based Desserts, Plant-based Ice Cream, Plant-based Yogurt, Plant-based Butter, Plant-based Bars, Plant-based Bakery Snacks and Confectionery, Plant-based Creamer, Plant Based Mayyonaise and Salad Dressing and Others based on product type. Among them, Plant Based Milk segment is expected to the highest Market Share. The popularity of plant-based diets, including vegan and vegetarian lifestyles, has been on the rise in South Africa. Plant-based bakery snacks and confectionery products cater to individuals following these diets, providing sweet treats that align with their dietary choices. Advances in food technology and culinary techniques have led to significant improvements in the taste, texture, and appearance of plant-based bakery snacks and confectionery products. Manufacturers have developed recipes that closely mimic the flavors and textures of traditional bakery and confectionery items, making them more appealing to consumers. In addition, many individuals in South Africa may be lactose intolerant or have dairy allergies, making traditional dairy ice cream unsuitable for them. Plant-based ice cream, made from ingredients like almond, coconut, soy, or oats, offers a delicious alternative that is free from animal-derived ingredients. The adoption of vegan and vegetarian lifestyles has been on the rise in South Africa. Plant-based ice cream provides a suitable option for those following these dietary choices, allowing them to indulge in sweet treats without compromising their values.

The Foodstuffs, Cosmetics, and Disinfectants Act (Act 54 of 1972) and its associated regulations set out standards and requirements for food safety, hygiene, and quality. Plant-based food manufacturers and producers must comply with these regulations to ensure that their products are safe for consumption. South Africa has regulations governing the use of genetically modified organisms in food products, including plant-based foods. Any plant-based food containing genetically modified ingredients must be properly labeled, indicating that it contains GMOs. The Advertising Standards Authority of South Africa (ASA) oversees advertising content, including that of plant-based food products. Advertisements for plant-based food must be truthful, not misleading, and in compliance with relevant regulations. South Africa is committed to achieving the United Nations Sustainable Development Goals (SDGs), which include goals related to health, sustainable agriculture, and environmental protection. The promotion of plant-based diets aligns with these goals.

Convenience stores also played a role in distributing plant-based products in South Africa. These stores provided quick and accessible options for plant-based snacks and beverages. Hypermarkets and supermarkets were significant players in the distribution of plant-based food products in South Africa. These retail outlets offered a variety of plant-based alternatives, including meat substitutes, dairy-free products, plant-based snacks, and other plant-based food items. Popular hypermarkets and supermarkets in South Africa, such as Checkers, Pick n Pay, Spar, and Woolworths, were likely to carry plant-based food options. E-commerce platforms were on the rise in South Africa, and they had a notable impact on the distribution of plant-based food products. Online marketplaces and dedicated e-commerce websites allowed consumers to explore a wide array of plant-based options, including products that might not be as readily available in physical stores. Popular e-commerce platforms in South Africa, such as Takealot and Woolworths' online store, likely offered plant-based food alternatives.



Considered in this report
• Geography: South Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South Africa Plant-based Food with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Plant-based Milk
• Plant-based Meat and Seafood (Tofu, Quorn, Seitan, Fish, TVP, Burger Patties, Tempeh, Hot Dogs and Sausages, Meatballs, Ground Meat, Nuggets, Crumbles, Shreds, Crab, shrimp, Others)
• Plant-based Cheese
• Plant-based Desserts (Cakes, Pastries, Custard, Pudding, etc.)
• Plant-based Ice Cream
• Plant-based Yogurt
• Plant-based Butter
• Plant-based Bars (Protein Bars, Energy Bars, Cereal Bars, Fruit & Nut Bars, etc.)
• Plant-based Bakery Snacks and Confectionery (Biscuit and Cookies, Bread and Rolls, Chocolate, etc.)
• Plant-based Creamer
• Plant Based Mayonnaise and Salad Dressing
• Others

By Distribution Channel
• Hypermarkets and Supermarkets
• Convenience Stores
• E-Commerce
• Others

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organisations related to the Plant-based Food industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.