Germany Plant-based Food Market Overview, 2028

German cities, especially Berlin and Hamburg, boast a thriving vegan and vegetarian restaurant scene. These establishments offer a wide variety of plant-based dishes, ranging from traditional German cuisine with a vegan twist to international plant-based options. Vegan food trucks in Germany typically offer a diverse menu with a wide range of plant-based dishes. These menus often feature creative and flavorful offerings that cater to various tastes and preferences. One of the main advantages of food trucks is their mobility and flexibility. Vegan food trucks can move to different locations, attending festivals, events, and markets, reaching people in various parts of the city or country. This flexibility allows them to adapt to different food scenes and capitalize on diverse audiences. Germany attracts plant-based tourists from around the world due to its reputation as a vegan-friendly destination. Vegan travelers can explore a wide range of plant-based restaurants and food options while visiting the country. Even non-vegan restaurants in Germany often offer vegan options on their menus. Many eateries recognize the importance of catering to customers with different dietary preferences. German television and digital media have embraced the plant-based food movement, featuring vegan cooking shows, documentaries, and interviews with vegan chefs and activists. This media exposure has contributed to the growing interest in plant-based diets. According to the research report "Germany Plant Based Food Market Overview, 2028," published by Bonafide Research, the Germany Plant Based Food market was valued at USD 1845.55 Million in 2022. The plant-based food market in Germany is predicted to gain the largest market share during the forecast period. The region's growing vegetarianism and consumption of plant-based meat can be attributed to the market's expansion. Furthermore, it is expected that the market for plant-based foods in the region would rise in the next years as a result of rising technological improvements in manufacturing facilities, rigorous business regulations, and rising consumer demand. Germany has more vegetarians than any other country in Europe. Veganism in Germany is primarily focused on natural, unprocessed, and healthful food, specifically organic, gluten-free products in the country of 82 million people. Veganz, Alpro, Made with Luve, Simply V, and Oatly, among others, manufacture some of the most popular plant-based goods in Germany. In February 2021, Oatly launched a large-scale advertising campaign across the country to introduce viewers to its best-selling products, with the goal of raising awareness of cruelty-free, plant-based food options. These achievements indicate that the country's plant-based food and beverage business will grow rapidly in the next years.

Based on product type the market is divided into Plant-based Milk, Plant-based Meat and Seafood, Plant-based Cheese, Plant-based Desserts, Plant-based Ice Cream, Plant-based Yogurt, Plant-based Butter, Plant-based Bars, Plant-based Bakery Snacks and Confectionery, Plant-based Creamer, Plant Based Mayyonaise and Salad Dressing and Others. Among them, Plant Based Milk segment is expected to the highest Market Share. Consumers have become increasingly health-conscious, leading to a rise in demand for healthier and more sustainable food options. Plant-based milk, such as almond, soy, oat, and coconut milk, is perceived as a healthier alternative to traditional dairy milk, as it is often lower in saturated fat and free from cholesterol. Concerns about the environmental impact of animal agriculture have driven many consumers to seek more sustainable and eco-friendly food choices. Plant-based milk production generally requires fewer natural resources, produces lower greenhouse gas emissions, and has a smaller water footprint compared to dairy milk, making it an attractive option for environmentally conscious consumers. Plant-based milk products are often fortified with essential nutrients such as vitamins (e.g., vitamin D, B12) and minerals (e.g., calcium, iron) to enhance their nutritional profile and better compete with dairy milk. This fortification makes plant-based milk a viable alternative for consumers concerned about meeting their dietary requirements. For instance, Here are some well-known plant-based milk brands that were popular in Germany include Alpro, oatly, Provamel, Joya, dmBio, Ecomil and many more. In addition, Germany, like many other countries, has a portion of the population that is lactose intolerant or allergic to dairy products. Plant-based yogurt serves as a suitable alternative for these individuals, providing them with a dairy-free option that is easier to digest. Consumers in Germany, like in other European countries, are increasingly concerned about the environmental impact of animal agriculture. Plant-based yogurt production generally requires fewer natural resources and generates lower greenhouse gas emissions compared to dairy yogurt, making it a more sustainable choice. Veggie World is one of Europe's largest trade shows for vegan products and services. It takes place in several German cities, including Berlin, Düsseldorf, and Munich. The event features a wide range of vegan exhibitors, including food vendors, fashion brands, cosmetics companies, and more. Furthermore, Held annually in Berlin, the Vegan Summer Festival is a celebration of all things vegan. The event includes food stalls with a diverse range of plant-based dishes, as well as information stands, cooking demonstrations, and entertainment. Moreover, Vegan Street Food festival brings together vegan food trucks and vendors from various regions in Germany. It offers visitors the opportunity to try a variety of vegan street food from different cuisines. In addition, Plant Based World Europe event focuses on the plant-based food industry and takes place in major European cities, including Frankfurt, Germany. It brings together professionals, entrepreneurs, and consumers interested in plant-based products and innovations. Furthermore, Veganfach is a trade fair that takes place in Cologne, Germany. It is dedicated to vegan products, services, and innovations, attracting professionals from the food and hospitality industry. In terms of distribution channel the market is divided into Hypermarkets and Supermarkets, Convenience Stores, E-Commerce and Others. Hypermarkets and supermarkets were the primary distribution channels for plant-based food products in Germany. These large retail stores offer a wide variety of products, including both traditional and plant-based options. They play a crucial role in introducing plant-based alternatives to a broad consumer base. For instance, here are some well-known hypermarkets and supermarkets in Germany include Aldi, Edeka, Rewe, Kaufland, Lidl, Real and many more. In addition, the e-commerce channel has experienced significant growth in the distribution of plant-based foods in Germany. Online platforms and delivery services offer a convenient way for consumers to access a wide variety of plant-based products. For instance, some well-known e-commerce platforms and online retailers in Germany include Edeka24, Amazon, Veganz, KoRo, Vantastic Foods, Allyouneed Fresh (Now REWE Lieferservice).

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Manmayi Raval

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Germany is a member of the European Union (EU), and many of its regulations on plant-based food are harmonized with EU laws. The EU sets guidelines and standards for various food categories, including plant-based products, under the General Food Law Regulation (EU) 178/2002 and the Regulation (EU) 1169/2011 on food information to consumers. Plant-based food products in Germany must adhere to EU regulations on food safety and quality. This includes compliance with hygiene standards, proper labeling, and the use of approved additives and ingredients. For plant-based food products labeled as organic, producers must follow the regulations set by the EU Organic Farming Regulation (EC) 834/2007. This ensures that organic plant-based products meet the required standards for organic production and labeling. Germany, like other EU countries, follows strict regulations regarding the labeling of allergens in food products. Plant-based food manufacturers must declare the presence of common allergens such as soy, nuts, and gluten on the product labels. Start-Ups: • LikeMeat is a German start-up that specializes in producing plant-based meat alternatives. Their products include vegan sausages, burgers, and other meat-like substitutes made from ingredients like soy and wheat protein. • Vly is a plant-based milk start-up that produces dairy-free milk from yellow split peas. Their product is rich in protein, sustainable, and environmentally friendly. • Veganz is a well-known German start-up that operates vegan supermarkets and online shops. They offer a wide range of vegan products, including food items, cosmetics, and household goods. • Vantastic Foods is another vegan food start-up that produces a variety of plant-based alternatives, such as vegan cheeses, desserts, and snacks. • The Nu Company is a sustainable start-up that creates plant-based chocolate bars using eco-friendly packaging. They also allocate a portion of their profits to reforestation projects. Considered in this report • Geography: Germany • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Aspects covered in this report • Germany Plant-based Food with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Plant-based Milk • Plant-based Meat and Seafood (Tofu, Quorn, Seitan, Fish, TVP, Burger Patties, Tempeh, Hot Dogs and Sausages, Meatballs, Ground Meat, Nuggets, Crumbles, Shreds, Crab, shrimp, Others) • Plant-based Cheese • Plant-based Desserts (Cakes, Pastries, Custard, Pudding, etc.) • Plant-based Ice Cream • Plant-based Yogurt • Plant-based Butter • Plant-based Bars (Protein Bars, Energy Bars, Cereal Bars, Fruit & Nut Bars, etc.) • Plant-based Bakery Snacks and Confectionery (Biscuit and Cookies, Bread and Rolls, Chocolate, etc.) • Plant-based Creamer • Plant Based Mayonnaise and Salad Dressing • Others By Distribution Channel • Hypermarkets and Supermarkets • Convenience Stores • E-Commerce • Others The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations and organisations related to the Plant-based Food industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.