United States (USA) Plant-based Food Market Overview, 2028

The plant-based food market in the USA has witnessed a remarkable surge in recent years, driven by shifting consumer preferences, environmental concerns, and a growing awareness of the health benefits associated with plant-based diets. As an alternative to traditional animal-based products, plant-based foods encompass a wide array of offerings, ranging from plant-based meats and dairy substitutes to plant-based snacks, beverages, and desserts. This burgeoning market has attracted attention from consumers, food manufacturers, and investors alike, prompting a flurry of product innovations and investments in the sector. As more Americans embrace plant-based options as a part of their daily diets, the plant-based food market in the USA continues to experience robust growth and is poised to play a pivotal role in shaping the future of the nation's food industry. The plant-based food market in the USA is influenced by a diverse range of cultures and traditions, reflecting the nation's multicultural population and its growing interest in global cuisines. While plant-based diets have historical roots in certain cultural and religious practices, the recent surge in plant-based food consumption has been driven by a combination of factors, including health awareness, ethical considerations, environmental concerns, and culinary innovations.

According to the research report "USA Plant Based Food Market Overview, 2028," published by Bonafide Research, the USA Plant Based Food Market was valued at more than USD 8 Billion in 2022. Consumers in the USA are becoming more health-conscious and seeking out nutritious and wholesome food options. Plant-based diets are often associated with various health benefits, including lower cholesterol levels, a reduced risk of heart disease, and better weight management, which attract health-conscious consumers. The awareness of the environmental impact of animal agriculture has led many consumers to consider plant-based alternatives. Plant-based diets have a lower carbon footprint and require less land, water, and energy resources compared to animal-based diets, making them more environmentally sustainable. Based on the products types includes the Plant-based Milk, Plant-based Meat and Seafood (Tofu, Quorn, Seiten, Fish, TVP, Burger Patties, Tempeh, Hot Dogs and Sausages, Meatballs, Ground Meat, Nuggets, Crumbles, Shreds, Crab, shrimp, Others), Plant-based Cheese, Plant-based Desserts, Plant-based Ice Cream, Plant-based Yoghurt, Plant-based Butter, Plant-based Bars, Plant-based Bakery Snacks and Confectionery, Plant-based Creamer, Plant Based Mayonnaise and, Salad Dressing and Others. Among them, plant-based milk has the highest market share. The market is expanding due to factors like the rising prevalence of lactose intolerance and the demand for plant-based nutrition sources. Further, Plant-based milk has become progressively well-known because of the sharp expansion in the requirement for plant-based protein sources. Veganism is acquiring notoriety among recent college grads, which are especially making better decisions. This has likewise given rewarding development potential to members in the plant-based milk market. Further, plant-based yoghurt will grow at the highest rate; the rising popularity of vegan and plant-based diets has fueled the demand for plant-based yoghurt. Vegans, vegetarians, and flexitarians opt for plant-based yoghurt as part of their lifestyle choices, aligning with their ethical and environmental values. Further, the environmental impact of animal agriculture has led many consumers to consider plant-based alternatives, including yoghurt. Plant-based yoghurt production has a lower carbon footprint and requires less water and land resources compared to conventional dairy yoghurt.

Based on the Distribution channels, which include Hypermarkets and Supermarkets, Convenience Stores, E-commerce, and Others, in the USA, hypermarkets and Supermarkets have the highest market share. In the USA, hypermarkets and supermarkets have the highest market share of sales for plant-based food products due to their widespread presence, extensive product offerings, and strong consumer base. Hypermarkets and supermarkets are preferred by many consumers for their convenience, one-stop shopping experience, and availability of a diverse range of products, including plant-based options. These retail outlets cater to a large and diverse customer base, making them ideal platforms for promoting and selling plant-based food products to a wider audience. Some of the best hypermarkets and supermarkets to find a wide selection of plant-based food products in the USA include Whole Foods Market, Trader Joe's, Walmart, Target, and more.

The US government has taken several initiatives to support and promote plant-based food consumption, sustainability, and health. The US government, through the Department of Health and Human Services (HHS) and the Department of Agriculture (USDA), issues Dietary Guidelines for Americans every five years. These guidelines provide evidence-based recommendations for healthy eating, including the promotion of plant-based diets for their health benefits. Further, the US government administers the NSLP, which provides nutritious lunches to schoolchildren. The programme includes efforts to increase the availability of plant-based food options in school meals, encouraging healthier eating habits from a young age. As well as the various federal health agencies, such as the Centres for Disease Control and Prevention (CDC) and the National Institutes of Health (NIH), they support health promotion initiatives that advocate for plant-based diets as part of a healthy lifestyle. Based on the products types includes the Meat and Seafood (Tofu, Quorn, Seiten, Fish, TVP, Burger Patties, Tempeh, Hot Dogs and Sausages, Meatballs, Ground Meat, Nuggets, Crumbles, Shreds, Crab, shrimp, Others), Plant-based Cheese, Plant-based Desserts, (Cakes, Pastries, Custard, Pudding, etc.), Plant-based Ice Cream, Plant-based Yoghurt, Plant-based Butter, Plant-based Bars (Protein Bars, Energy Bars, Cereal Bars, Fruit & Nut Bars, etc.), Plant-based Bakery Snacks and Confectionery (Biscuit and Cookies, Bread and Rolls, Chocolate, etc.), Plant-based Creamer (Plant-based creamers, commonly called tea whiteners or coffee whiteners are liquid or powdered substances intended to substitute milk or cream as an additive to coffee, tea, hot chocolate or other beverages and processed food.), Plant Based Mayonnaise and, Salad Dressing and Others. In Canada the plant based milk is growing market.

Considered in this report
• Geography: USA
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• USA Plant-based Food with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Plant-based Milk
• Plant-based Meat and Seafood (Tofu, Quorn, Seitan, Fish, TVP, Burger Patties, Tempeh, Hot Dogs and Sausages, Meatballs, Ground Meat, Nuggets, Crumbles, Shreds, Crab, shrimp, Others)
• Plant-based Cheese
• Plant-based Desserts (Cakes, Pastries, Custard, Pudding, etc.)
• Plant-based Ice Cream
• Plant-based Yogurt
• Plant-based Butter
• Plant-based Bars (Protein Bars, Energy Bars, Cereal Bars, Fruit & Nut Bars, etc.)
• Plant-based Bakery Snacks and Confectionery (Biscuit and Cookies, Bread and Rolls, Chocolate, etc.)
• Plant-based Creamer
• Plant Based Mayonnaise and Salad Dressing
• Others

By Distribution Channel
• Hypermarkets and Supermarkets
• Convenience Stores
• E-Commerce
• Others

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organisations related to the Plant-based Food industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.