United States (USA) Barley Flakes Market Overview, 2028

Barley flakes are a popular food in the United States and also the leading industry globally. In recent years, there has been an increased emphasis on health-conscious eating and incorporating whole grains into the diet. Barley flakes, being a whole grain product, are often promoted for their nutritional benefits, including high fiber content, vitamins, and minerals. The factors raising the awareness about barley flakes are due to its nutritional studies that have shown a link between the its regular consumption and a number of health benefits, including a decrease in the risk of chronic heart disease by lowering blood cholesterol and an increased insulin response in diabetics. The food industry is therefore producing novel barley-based foods (barley flakes) that are healthy but also that will satisfy the consumer's needs. United States celebrate some festivals which aims to promote the use of barley and its products like barley flakes which includes the Barley Fest, Barley Days Festival, Barley Bash in Brookings, Barley Days in Fairfield, Iowa, Barley Festival in Nampa, Idaho, and Barley Festival in Klamath Falls, Oregon.

According to the research report "United States Barley Flakes Market Overview, 2028," published by Bonafide Research, the United States Barley Flakes market was valued at USD 1.93 Billion in 2022. This is due to the increasing demand for gluten-free barley flakes and also the barley flakes are a healthy and convenient snack option that can be enjoyed on the go. There are certain rules and regulations for the barley flake market in the United States governed by a number of federal agencies, including the Food and Drug Administration (FDA), the Department of Agriculture (USDA), and the Federal Trade Commission (FTC); help to ensure that barley flakes are safe, nutritious, and accurately labeled. They also help to protect consumers from unfair or deceptive trade practices. The United States imports barley flake products from Canada (largest supplier of barley flakes to the United States in 2021), Australia, Europe (France, Germany, and UK), Argentina, Russia, Ukraine, Kazakhstan and New Zealand.

It is generally observed that conventional barley flakes tend to have higher demand compared to organic alternatives in many regions. This can be due to factors such as price, availability, consumer preferences, and marketing. Organic products generally have a smaller market share compared to conventional ones, but their demand has been growing as more people prioritize organic and sustainably produced food. Hulled barley flakes are popular among all other types as owing to their flexibility and nutritional advantages. Hulled barley is a whole grain that has only had the outermost hull removed, leaving the bran and germ intact. As a result, hulled barley is high in dietary fiber, vitamins, minerals, and antioxidants. Hulled barley flakes are appropriate for vegetarian, vegan, or plant-based diets. They can also be used as a grain substitute for persons with dietary restrictions or allergies.

In the food sector, barley flakes have a broader range of applications than in the beverage industry and animal feed products in the United States. Because of their nutritional profile and adaptability, barley flakes are a prominent component in a variety of culinary items. Direct consumer purchases of barley flakes are prevalent in retail outlets and health food stores. The B2B market for barley flakes, on the other hand, often comprises manufacturers, food processors, or other food-related enterprises. These companies may use barley flakes as an ingredient in food products such as cereals, snacks, or baked goods or they may use them in foodservice operations such as restaurants or cafeterias. However, the B2B market for barley flakes is not as extensive as the B2C industry. Along with this barley flakes are also available on online platforms like Amazon, Thrive Market, Vitacost, Walmart, and iHerb which ensures the safety, quality and labeling of the product.

The COVID-19 epidemic and the Russia-Ukraine war have both had a substantial influence on the market for barley flakes. The Russia-Ukraine conflict has hampered global supply chains, as Russia and Ukraine are two of the world's top barley exporters. This has resulted in even higher barley flakes costs. The COVID-19 epidemic has affected the worldwide supply chain, making imports of barley flakes more complex and expensive. This has also resulted in increased barley flakes costs in the United States.

Considered in this report
• Geography: United States
• Base year: 2017
• Estimated year: 2022
• Forecast year: 2028



Aspects covered in this report
• The United States Barley Flakes market, with its value and forecast, along with its segments
• Various drivers and challenges
• Ongoing trends and developments
• Top-profiled companies
• Strategic suggestion

By Nature in the report
• Conventional Barley Flake
• Organic Barley Flake

By Product Type in the report
• Hulled Barley Flakes
• Dried Barley Flakes
• Toasted Barley Flakes
• Other barley flakes (pearled, Barley grits, Quick barley flakes)

By End User in the report
• Barley Flakes for Food Industry
• Barley flakes for beverages
• Barley flakes for Other End Use (Animal Feed)

By End User in the report
• B2C(Supermarket/hypermarket, Specialty Store, Online Retail, Convenience Stores)
• B2B

The approach of the report
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then performing trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be helpful to industry consultants, manufacturers, suppliers, associations & organizations related to Barley Flakes Industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.