Italy Spices and Seasoning Herbs Market Overview, 2028

The Italy Spices and Seasoning Herbs market is projected to add USD 131.31 Million from 2023 to 2028, growing culinary diversity.

Italians are renowned for frequently using herbs in their cuisine. Italian cuisine is recognized for its extensive culinary tradition, and herbs and spices are essential components. Fresh and dried herbs are frequently used in Italian cooking to give meals unique tastes. Italian cooking uses a variety of important herbs and spices, such as basil, oregano, rosemary, thyme, sage, parsley, garlic, and chili flakes. These items are frequently used in salads, meat dishes, pizza, and pasta sauces. The enormous range of spices and herbs used in Italian cuisine is a result of its different regional cuisines. Every region has its own distinctive traditional foods and seasoning tastes. For instance, Sicilian cuisine makes greater use of hot chili peppers, while Ligurian cuisine may emphasize flavorful basil. The distinctive spice mixtures from Italy include "Italian Seasoning" or "Herbes de l'Apennin," which often combines basil, oregano, thyme, rosemary, and sage. These mixtures are practical solutions for flavoring a variety of foods. In Italian cuisine, aromatics like garlic, onions, and shallots are frequently utilized to give flavors depth and complexity. Italian food is a healthy and nutrient-rich culinary option since it stresses the use of herbs and spices for flavoring, a key component of the Mediterranean diet. The use of spices and herbs from other countries in Italian cooking has gained popularity as a result of increased exposure to other cuisines and global food trends. Global seasonings are becoming more popular as a result of consumers need for novel and intriguing flavor sensations. The growing foodservice sector in Italy, which includes hotels, cafes, and restaurants, is a major factor in the demand for spices and herbs. Travellers to Italy are also keen to sample genuine Italian cuisine, which is helping the market expand.

According to the research report "Italy Spices and Seasoning Herbs Market Overview, 2028," published by Bonafide Research, the Italy Spices and Seasoning Herbs market is projected to add USD 131.31 Million from 2023 to 2028. The demand for herbs and spices with possible health advantages was impacted by the health and wellness trend. The use of ingredients like garlic, thought to strengthen the immune system, and turmeric, recognized for their anti-inflammatory effects, has grown in favour. Premium-quality spices and herbs from artisanal and specialized brands are in greater demand. Customers were looking for distinctive, high-quality goods that provided original flavors and exceptional culinary experiences. The practice of cultivating herbs and spices at home is becoming more popular. Italian customers place a premium on freshness and authenticity while cooking, and they prefer cultivating their own herbs like basil, parsley, and rosemary. Beyond their use in savory foods, herbs and spices have also been added to drinks. Italian mixologists and home bartenders, for instance, employ spices to make flavorful cocktails and infused spirits. The use of spices and herbs in cooking has been impacted by the zero-waste movement. To reduce waste, consumers are coming up with inventive ways to utilize the complete herb, including the stems and leaves. Even though chili peppers have always been used in Italian cooking, people are beginning to recognize the variety of chili peppers that exist. Calabrian peppers and peperoncino are two varieties of chili peppers that are becoming more and more well-known for their distinctive flavors and levels of heat. Additionally, many people have been making their own personalized spice blends at home in order to personalize flavors and cater to their own tastes and preferences.

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Based on nature market is divided into conventional and organic. The market is mostly dominated by conventional nature. During the forecast period organic spices and seasoning product is expected to register highest CAGR of the market in Italy. Italian food is renowned for using seasonal, fresh ingredients. This kind of cuisine is a perfect fit for organic spices and flavoring herbs because they are grown without the use of pesticides or herbicides. Italian customers are becoming more and more health-conscious. Organic spices and seasoning herbs meet the description because they are products that are healthy for their health. The product type of the market include spices and herbs. Spices product is leading the market of Italy with significant market share. The herb products are expected to register significant CAGR during the anticipated time frame. Based on spices type, market is bifurcated into pepper, ginger, cinnamon, cumin, turmeric, coriander, cardamom, cloves, nutmeg & mace, mustard powder and others (onion powder, allspice, angelica, anise, asafoetida, caraway, sesame, lovage, marjoram, saffron, sorrel, star anise, spearmint, tarragon, etc.). The turmeric spice is predicted to be the fastest growing spices in Italy during the forecast period.

Based on herb type, market is segmented into garlic, oregano, mint, parsley, rosemary, fennel, basil, thyme and other herbs (bay leaves, sage, savoury). The oregano has been significant part of Italian cuisine and is expected to be the fastest growing segment in Italian market. Italian cuisine uses oregano, which is a native of the Mediterranean region. Its availability in this region made it easily accessible to Italian chefs, who eventually included it in their cooking methods. Since ancient times, oregano has been a staple of Italian cooking. It has a long history in the nation's cuisine and has been an essential component of family recipes for many years. Pizza, pasta sauces, and bruschetta are just a few of the tomato-based foods that oregano is frequently used in. Its use in these recipes improves the flavor overall and adds to the authentic Italian flavor. The spices and seasoning herbs are majorly distributed through two channel, foodservice and retail. Retail channel is the common channel for distributing these products and is dominating the market of Italy. Furthermore, foodservice channel is predicted to be the fastest growing segment during the forecast period.

Based on application market is bifurcated into meat & poultry products, snacks & convenience food, soups, sauces, and dressings, bakery & confectionery, frozen products, beverages and others (pickles and chutneys, dips and spreads, health supplements, pet food, baby food, etc.). There is significant use of spices and herbs in snacks and convenience food in Italy. Snacks and convenience foods taste richer and more complex when spices and herbs are added, which makes them more palatable and pleasurable. In order to enhance the flavor of foods, herbs and spices are heavily emphasized in Italian cuisine. Classic Italian cuisine like pizza and spaghetti has impacted a lot of snacks and convenience foods in Italy. Italian herbs and spices, such as oregano, basil, garlic, and others, are frequently utilized to imitate these flavors in snack foods. The Mediterranean diet places a strong emphasis on the use of fresh and tasty ingredients, including herbs and spices, with Italian cuisine serving as a notable example. Snacks and fast food selections are also influenced by this.

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Manmayi Raval

Manmayi Raval

Research Consultant



Considered in this report:
• Geography: Italy
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Italy Spices and Seasoning Herbs market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Spices
• Herbs

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Manmayi Raval


By Spices Type:
• Pepper
• Ginger
• Cinnamon
• Cumin
• Turmeric
• Coriander
• Cardamom
• Cloves
• Nutmeg & mace
• Mustard Powder
• Others (Onion Powder, Allspice, angelica, anise, asafoetida, caraway, sesame, lovage, marjoram, saffron, sorrel, star anise, spearmint, tarragon, etc.)

By Herbs Type:
• Garlic
• Oregano
• Mint
• Parsley
• Rosemary
• Fennel
• Basil
• Thyme
• Other herbs (bay leaves, Sage, Savoury)

By Application:
• Meat & poultry products
• Snacks & convenience food
• Soups, sauces, and dressings
• Bakery & confectionery
• Frozen products
• Beverages
• Others (Pickles and Chutneys, Dips and Spreads, Health Supplements, Pet Food, Baby Food, etc.)

By Nature:
• Conventional
• Organic

By Distribution Channel:
• Foodservice
• Retail

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Spices and Seasoning Herbs industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.






Table of Contents

  • Table of Contents
  • 1. Executive Summary
  • 2. Market Structure
  • 2.1. Market Considerate
  • 2.2. Assumptions
  • 2.3. Limitations
  • 2.4. Abbreviations
  • 2.5. Sources
  • 2.6. Definitions
  • 2.7. Geography
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. Italy Macro Economic Indicators
  • 5. Market Dynamics
  • 5.1. Key Findings
  • 5.2. Key Developments - 2021
  • 5.3. Market Drivers & Opportunities
  • 5.4. Market Restraints & Challenges
  • 5.5. Market Trends
  • 5.6. Covid-19 Effect
  • 5.7. Supply chain Analysis
  • 5.8. Policy & Regulatory Framework
  • 5.9. Industry Experts Views
  • 6. Italy Spices and Seasoning Herbs Market Overview
  • 6.1. Market Size By Value
  • 6.2. Market Size and Forecast By Products Type
  • 6.3. Market Size and Forecast By Spices
  • 6.4. Market Size and Forecast By Herbs
  • 6.5. Market Size and Forecast By Application
  • 6.6. Market Size and Forecast By Nature
  • 7. Italy Spices and Seasoning Herbs Market Segmentations
  • 7.1. Italy Spices and Seasoning Herbs Market, By Products Type
  • 7.1.1. Italy Spices and Seasoning Herbs Market Size, By Spices, 2017-2028
  • 7.1.2. Italy Spices and Seasoning Herbs Market Size, By Herbs, 2017-2028
  • 7.2. Italy Spices and Seasoning Herbs Market, By Spices
  • 7.2.1. Italy Spices and Seasoning Herbs Market Size, By Pepper, 2017-2028
  • 7.2.2. Italy Spices and Seasoning Herbs Market Size, By Ginger, 2017-2028
  • 7.2.3. Italy Spices and Seasoning Herbs Market Size, By Cinnamon, 2017-2028
  • 7.2.4. Italy Spices and Seasoning Herbs Market Size, By Cumin, 2017-2028
  • 7.2.5. Italy Spices and Seasoning Herbs Market Size, By Turmeric, 2017-2028
  • 7.2.6. Italy Spices and Seasoning Herbs Market Size, By Coriander, 2017-2028
  • 7.2.7. Italy Spices and Seasoning Herbs Market Size, By Cardamom 2017-2028
  • 7.2.8. Italy Spices and Seasoning Herbs Market Size, By Cloves, 2017-2028
  • 7.2.9. Italy Spices and Seasoning Herbs Market Size, By Nutmeg and Mace, 2017-2028
  • 7.2.10. Italy Spices and Seasoning Herbs Market Size, By Muster Powder, 2017-2028
  • 7.2.11. Italy Spices and Seasoning Herbs Market Size, By Other, 2017-2028
  • 7.3. Italy Spices and Seasoning Herbs Market, By Herbs
  • 7.3.1. Italy Spices and Seasoning Herbs Market Size, By Garlic, 2017-2028
  • 7.3.2. Italy Spices and Seasoning Herbs Market Size, By Oregano, 2017-2028
  • 7.3.3. Italy Spices and Seasoning Herbs Market Size, By Mint, 2017-2028
  • 7.3.4. Italy Spices and Seasoning Herbs Market Size, By Parsley, 2017-2028
  • 7.3.5. Italy Spices and Seasoning Herbs Market Size, By Rosemary, 2017-2028
  • 7.3.6. Italy Spices and Seasoning Herbs Market Size, By Fennel, 2017-2028
  • 7.3.7. Italy Spices and Seasoning Herbs Market Size, By Basil, 2017-2028
  • 7.3.8. Italy Spices and Seasoning Herbs Market Size, By Thyme, 2017-2028
  • 7.3.9. Italy Spices and Seasoning Herbs Market Size, By Others, 2017-2028
  • 7.4. Italy Spices and Seasoning Herbs Market, By Application
  • 7.4.1. Italy Spices and Seasoning Herbs Market Size, By Meat & poultry products, 2017-2028
  • 7.4.2. Italy Spices and Seasoning Herbs Market Size, By Snacks & convenience food, 2017-2028
  • 7.4.3. Italy Spices and Seasoning Herbs Market Size, By Soups, sauces, and dressings, 2017-2028
  • 7.4.4. Italy Spices and Seasoning Herbs Market Size, By Bakery & confectionery, 2017-2028
  • 7.4.5. Italy Spices and Seasoning Herbs Market Size, By Frozen products, 2017-2028
  • 7.4.6. Italy Spices and Seasoning Herbs Market Size, By Others, 2017-2028
  • 7.5. Italy Spices and Seasoning Herbs Market, By Nature
  • 7.5.1. Italy Spices and Seasoning Herbs Market Size, By Conventional, 2017-2028
  • 7.5.2. Italy Spices and Seasoning Herbs Market Size, By Organic, 2017-2028
  • 7.6. Italy Spices and Seasoning Herbs Market, By Distribution
  • 7.6.1. Italy Spices and Seasoning Herbs Market Size, By Retail, 2017-2028
  • 7.6.2. Italy Spices and Seasoning Herbs Market Size, By Foodservice, 2017-2028
  • 8. Italy Spices and Seasoning Herbs Market Opportunity Assessment
  • 8.1. By Products Type, 2023 to 2028
  • 8.2. By Spices, 2023 to 2028
  • 8.3. By Herbs, 2023 to 2028
  • 8.4. By Application, 2023 to 2028
  • 8.5. By Nature, 2023 to 2028
  • 8.6. By Distribution, 2023 to 2028
  • 9. Competitive Landscape
  • 9.1. Porter's Five Forces
  • 9.2. Company Profile
  • 9.2.1. Company 1
  • 9.2.2. Company 2
  • 9.2.3. Company 3
  • 9.2.4. Company 4
  • 9.2.5. Company 5
  • 9.2.6. Company 6
  • 9.2.7. Company 7
  • 9.2.8. Company 8
  • 10. Strategic Recommendations
  • 11. Disclaimer

List of Table
Table 1 : Influencing Factors for Global Spices and Seasoning Herbs Market, 2022
Table 2: Italy Spices and Seasoning Herbs Market Size and Forecast By Products Type (2017, 2022 & 2028F)
Table 3: Italy Spices and Seasoning Herbs Market Size and Forecast By Spices (2017, 2022 & 2028F)
Table 4: Italy Spices and Seasoning Herbs Market Size and Forecast By Herbs (2017, 2022 & 2028F)
Table 5: Italy Spices and Seasoning Herbs Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 6: Italy Spices and Seasoning Herbs Market Size and Forecast By Nature (2017, 2022 & 2028F)
Table 7: Italy Spices and Seasoning Herbs Market Size of Spices (2017 to 2028) in USD Million
Table 8: Italy Spices and Seasoning Herbs Market Size of Herbs (2017 to 2028) in USD Million
Table 9: Italy Spices and Seasoning Herbs Market Size of Pepper (2017 to 2028) in USD Million
Table 10: Italy Spices and Seasoning Herbs Market Size of Ginger (2017 to 2028) in USD Million
Table 11: Italy Spices and Seasoning Herbs Market Size of Cinnamon (2017 to 2028) in USD Million
Table 12: Italy Spices and Seasoning Herbs Market Size of Cumin (2017 to 2028) in USD Million
Table 13: Italy Spices and Seasoning Herbs Market Size of Turmeric (2017 to 2028) in USD Million
Table 14: Italy Spices and Seasoning Herbs Market Size of Coriander (2017 to 2028) in USD Million
Table 15: Italy Spices and Seasoning Herbs Market Size of Cardamom (2017 to 2028) in USD Million
Table 16: Italy Spices and Seasoning Herbs Market Size of Cloves (2017 to 2028) in USD Million
Table 17: Italy Spices and Seasoning Herbs Market Size of Nutmeg & mace (2017 to 2028) in USD Million
Table 18: Italy Spices and Seasoning Herbs Market Size of Mustard Powder (2017 to 2028) in USD Million
Table 19: Italy Spices and Seasoning Herbs Market Size of Others (2017 to 2028) in USD Million
Table 20: Italy Spices and Seasoning Herbs Market Size of Garlic (2017 to 2028) in USD Million
Table 21: Italy Spices and Seasoning Herbs Market Size of Oregano (2017 to 2028) in USD Million
Table 22: Italy Spices and Seasoning Herbs Market Size of Mint (2017 to 2028) in USD Million
Table 23: Italy Spices and Seasoning Herbs Market Size of Parsley (2017 to 2028) in USD Million
Table 24: Italy Spices and Seasoning Herbs Market Size of Rosemary (2017 to 2028) in USD Million
Table 25: Italy Spices and Seasoning Herbs Market Size of Fennel (2017 to 2028) in USD Million
Table 26: Italy Spices and Seasoning Herbs Market Size of Basil (2017 to 2028) in USD Million
Table 27: Italy Spices and Seasoning Herbs Market Size of Thyme (2017 to 2028) in USD Million
Table 28: Italy Spices and Seasoning Herbs Market Size of Others (2017 to 2028) in USD Million
Table 29: Italy Spices and Seasoning Herbs Market Size of Meat & poultry products (2017 to 2028) in USD Million
Table 30: Italy Spices and Seasoning Herbs Market Size of Snacks & convenience food (2017 to 2028) in USD Million
Table 31: Italy Spices and Seasoning Herbs Market Size of Soups, sauces, and dressings (2017 to 2028) in USD Million
Table 32: Italy Spices and Seasoning Herbs Market Size of Bakery & confectionery (2017 to 2028) in USD Million
Table 33: Italy Spices and Seasoning Herbs Market Size of Frozen products (2017 to 2028) in USD Million
Table 34: Italy Spices and Seasoning Herbs Market Size of Others (2017 to 2028) in USD Million
Table 35: Italy Spices and Seasoning Herbs Market Size of Conventional (2017 to 2028) in USD Million
Table 36: Italy Spices and Seasoning Herbs Market Size of Organic (2017 to 2028) in USD Million
Table 37: Italy Spices and Seasoning Herbs Market Size of Retail (2017 to 2028) in USD Million
Table 38: Italy Spices and Seasoning Herbs Market Size

List of Figures
Figure 1: Italy Spices and Seasoning Herbs Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 2: Market Attractiveness Index, By Products Type
Figure 3: Market Attractiveness Index, By Spices
Figure 4: Market Attractiveness Index, By Herbs
Figure 5: Market Attractiveness Index, By Application
Figure 6: Market Attractiveness Index, By Nature
Figure 7: Market Attractiveness Index, By Distribution
Figure 8: Porter's Five Forces of Italy Spices and Seasoning Herbs Market
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Italy Spices and Seasoning Herbs Market Overview, 2028

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