Brazil Spices and Seasoning Herbs Market Overview, 2028

Brazil's culinary history has strong ties to its indigenous roots. Native Brazilian communities have been using a variety of herbs and spices for centuries for both culinary and medicinal purposes. Examples include priprioca, jambu, and urucum. During the colonial period, Brazil experienced significant African influence through the transatlantic slave trade. African slaves brought their culinary knowledge and introduced spices like azeite de dendê (palm oil), pimenta malagueta (Malagueta pepper), and coentro (coriander). Portuguese explorers and colonizers also had a profound impact on Brazilian cuisine. Portuguese dishes incorporated spices such as piri-piri (Portuguese chili pepper), louro (bay leaves), and alho (garlic), which became essential in Brazilian cooking. Brazil's vast size and diverse ecosystems have resulted in a wide range of regional culinary traditions. Each region has its own unique use of spices and herbs, reflecting the local ingredients and cultural influences. Feijoada is Brazil's national dish and a perfect example of the use of spices in traditional Brazilian cooking. This hearty stew of black beans and various cuts of pork are seasoned with bay leaves, black pepper, and other spices, creating a rich and flavorful dish. Moqueca is a traditional Brazilian fish stew that varies by region. It usually includes tomatoes, onions, garlic, and cilantro, along with regional spices and herbs that differ depending on the area. Brazil has a wealth of medicinal herbs used for various health benefits. Herbal teas, known as chás, are widely consumed for their therapeutic properties. Brazil's vibrant cultural festivals and celebrations often involve food with a wide range of spices and herbs. The use of spices and herbs is especially evident during festivities like Carnaval.

According to the research report "Brazil Spices & Seasoning Herbs Market Overview, 2028," published by Bonafide Research, the Brazil Spices & Seasoning Herbs market was valued at USD 450.81 Million in 2022. Brazilian consumers were showing a growing interest in international cuisines, leading to an increased demand for a diverse range of spices and seasoning herbs from different parts of the world. This trend was particularly evident in urban areas and among younger consumers seeking new and unique flavor experiences. The health and wellness trend was influencing the market, with consumers seeking natural and organic products, including spices and herbs. Manufacturers were responding by offering organic and sustainably sourced options to meet the demand for healthier and more environmentally friendly choices. Convenience was becoming a key driver in the market, with consumers seeking ready-to-use spice blends and seasoning herb mixes that simplified their cooking process. Additionally, manufacturers were introducing innovative flavor combinations and new packaging formats to attract consumers and offer a variety of options. Spices and seasoning herbs were finding applications beyond traditional culinary use. They were being incorporated into beverages, desserts, health products, and even beauty and personal care items, reflecting a broader appreciation for their aromatic and health-enhancing properties. Spices and seasoning herbs were finding applications beyond traditional culinary use. They were being incorporated into beverages, desserts, health products, and even beauty and personal care items, reflecting a broader appreciation for their aromatic and health-enhancing properties.

Spices have been integral to Brazilian cooking for centuries, deeply rooted in the country's culinary traditions. They are used in various dishes to create rich and diverse flavor profiles that are characteristic of Brazilian cuisine. Brazil's diverse ecosystem allows for the cultivation of a wide range of spices, including black pepper, cinnamon, cumin, paprika, ginger, and cloves, among others. The country's geographical diversity contributes to the availability of various locally sourced spices. Brazil's reputation as a culinary destination attracts tourists from around the world. These tourists often seek to experience the authentic flavors of Brazilian cuisine, contributing to the demand for spices. In addition, Brazil has a rich tradition of using herbs for their medicinal properties. Many herbs have been used in traditional herbal remedies and folk medicine for generations. The continued interest in traditional healing practices contributes to the growth of the Herbs segment. Herbal teas and infusions have gained popularity as consumers look for beverages that are both refreshing and offer health benefits. Herbs like chamomile, mint, and lemon balm are commonly used to create soothing and aromatic herbal teas.

Pepper, especially black pepper, is a culinary staple in Brazil and is used in a wide range of savory dishes. It is an integral part of seasoning and adding flavor to soups, stews, meat dishes, rice, and vegetables. Pepper is versatile and complements various ingredients and cooking styles. Its pungent and slightly spicy flavor enhances the taste of both traditional Brazilian dishes and international cuisines. Brazil is known for producing a variety of peppers, including black, white, green, and pink (Schinus terebinthifolius), known locally as rosa-pink pepper. These different pepper varieties offer diverse flavor profiles and culinary possibilities. Pepper is commonly found on dining tables across Brazil, allowing diners to season their food according to their preferences. In addition, Turmeric is renowned for its health benefits, particularly due to its active compound curcumin, which has antioxidant and anti-inflammatory properties. As consumers become more health-conscious, there is an increasing demand for spices with potential health benefits, driving the growth of the Turmeric segment. Turmeric has been used in traditional Brazilian and Ayurvedic medicine for centuries. As interest in natural remedies and traditional healing practices rises, there is an increasing demand for spices like turmeric with potential medicinal properties.

Meat, particularly beef and poultry, holds a central place in Brazilian culinary traditions. Brazil is known for its barbecue culture (churrasco), where various meats are seasoned with spices and herbs before grilling. As a result, the demand for spices and seasoning herbs for meat preparation is significant. ices and herbs are crucial in enhancing the flavor and aroma of meat and poultry dishes. Brazilian consumers value diverse and rich flavors in their meat-based meals, leading to a high demand for various spice blends and herb mixes. Brazilian meat and poultry dishes often involve slow-cooking or marinating, creating opportunities to infuse spices and herbs into the meat, resulting in a flavorful and tender outcome. In addition, Sauces and dressings, such as barbecue sauce, hot sauce, and chimichurri, are popular condiments in Brazil, often used as accompaniments to grilled meats, sandwiches, and other dishes. These sauces are typically infused with a variety of spices and herbs to create unique flavor profiles. Ready-to-use sauces, dressings, and soup mixes that incorporate a blend of spices and herbs are gaining popularity among consumers looking for convenient cooking solutions without compromising on flavor.



Garlic is one of the most widely used culinary herbs in Brazilian cuisine. It is a fundamental ingredient in a variety of dishes, ranging from savory stews and soups to marinades, sauces, and dressings. Garlic imparts a unique and pungent flavor to food, adding depth and richness to dishes. Its aromatic and savory taste is highly favored by Brazilian consumers. Garlic can be used in various forms, including fresh cloves, minced, crushed, or as a paste, making it easy to incorporate into a wide range of dishes. Garlic is known for its potential health benefits, including its antimicrobial and immune-boosting properties. This health-conscious trend contributes to the demand for garlic as a functional herb. In addition, Oregano is a popular herb in Brazilian cuisine, particularly in Mediterranean-inspired dishes and pizzas. As Brazilian consumers become more exposed to international flavors, the use of oregano in their cooking is increasing. Oregano is a key seasoning used in pizzerias and fast-food chains offering pizza and Italian-inspired dishes. The growth of the fast-food sector in Brazil contributes to the increased demand for oregano.

Foodservice establishments operate on a larger scale and cater to a considerable number of customers daily. As a result, they require a substantial quantity of spices and herbs for seasoning and cooking their dishes. The foodservice industry in Brazil, which includes restaurants, cafes, eateries, and fast-food chains, is a significant consumer of spices and seasoning herbs. These establishments use a wide variety of spices and herbs to create flavorful and diverse menu offerings. As urbanization increases in Brazil, the demand for foodservice establishments, including restaurants and cafes, is also rising, leading to a higher consumption of spices and seasoning herbs. In addition, as consumers in Brazil become more health-conscious and seek natural and flavorful ingredients, the demand for high-quality spices and seasoning herbs for home cooking is on the rise. Retail channels cater to this growing awareness and demand. As consumers explore international cuisines and incorporate diverse flavors into their cooking, the demand for unique spices and herbs grows, driving sales in retail outlets.

Considered in this report
• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Brazil Spices & Seasoning Herbs market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Spices
• Herbs

By Spices Type
• Pepper
• Ginger
• Cinnamon
• Cumin
• Turmeric
• Coriander
• Cardamom
• Cloves
• Nutmeg & mace
• Mustard Powder
• Others (Onion Powder, Allspice, angelica, anise, Asafoetida, caraway, sesame, lovage, marjoram, saffron, sorrel, star anise, spearmint, tarragon, etc.)

By Herbs Type
• Garlic
• Oregano
• Mint
• Parsley
• Rosemary
• Fennel
• Basil
• Thyme
• Other herbs (bay leaves, Sage, Savory)


By Application
• Meat & poultry products
• Snacks & convenience food
• Soups, sauces, and dressings
• Bakery & confectionery
• Frozen products
• Beverages
• Others (Pickles and Chutneys, Dips and Spreads, Health Supplements, Pet Food, Baby Food, etc.)


By Nature
• Conventional
• Organic


By Distribution Channel
• Foodservice
• Retail


The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Spices & Seasoning Herbs industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.