South Korea Non-Sugar Sweetener Market Overview, 2028

South Korea, a dynamic and fast-changing Asian country, is experiencing a tremendous increase in demand for non-sugar sweeteners. As health-conscious customers become more aware of the negative effects of excessive sugar consumption, they are actively seeking healthier options that do not sacrifice flavor. The market for non-sugar sweeteners in South Korea is changing as a result of rising awareness about obesity, diabetes, and other diet-related health issues. A vast selection of non-sugar sweeteners, both natural and artificial, are gaining appeal in this dynamic sector, providing sweetening solutions to suit diverse preferences and dietary demands. South Korea's preference for natural and plant-based components has also influenced the market for non-sugar sweeteners. Sweeteners produced from natural sources, such as stevia and monk fruit, are increasingly appealing to consumers as healthier alternatives to artificial sweeteners. The vibrant South Korean foodservice business is increasingly interested in introducing non-sugar sweeteners into its offerings. A growing number of health-conscious consumers who seek sugar-free or low-sugar options when dining out are driving this trend. Non-sugar sweeteners are becoming more widely available in South Korean grocery stores, health food stores, and online retailers. The ease with which these sweeteners can be obtained has led to their increasing popularity among consumers. Non-sugar sweeteners are being integrated into traditional Korean foods and sweets, offering traditional recipes a healthier twist without sacrificing flavor. As customers seek to experience familiar flavors with decreased sugar content, non-sugar sweeteners are finding their way into traditional cuisines such as tteok (rice cakes), sikhye (sweet rice beverage), and bingsu (shaved ice dessert).

According to the research report "South Korea Non-Sugar Sweeteners Market Overview, 2028," published by Bonafide Research, the South Korea Non-Sugar Sweeteners market is expected to reach market size of USD 299.57 Million by 2028. South Korean customers are interested in sweeteners that provide extra functional benefits in addition to sweetness. Sweeteners enhanced with vitamins, minerals, or other health-promoting compounds, for example, are gaining popularity as customers emphasize items that promote overall well-being. Allulose, a naturally occurring low-calorie sweetener found in certain fruits, is gaining popularity in South Korea. It is utilized in a variety of food and beverage products because it has a sugar-like taste but contains far fewer calories. Consumers are particularly interested in its ability to improve flavor and texture in baked goods. South Korean manufacturers are experimenting with sweetener mixes that incorporate several non-sugar sweeteners. These blends are designed to provide a better taste profile, less aftertaste, and greater functionality, making them ideal choices for a variety of food and beverage applications. Clean and minimalist container designs are becoming more popular for non-sugar sweetener products. To attract health-conscious consumers looking for products with natural ingredients and transparent labeling, brands are leveraging visually appealing packaging. The South Korean market is witnessing the introduction of premium non-sugar sweetener brands, positioned as high-quality alternatives to traditional sweeteners. These premium brands emphasize natural sourcing, purity, and refined taste to cater to discerning consumers.

Based on source market is segmented into artificial, sugar alcohol and natural. Artificial source is commonly used in non-sugar sweeteners production in South Korea. Artificial sweeteners are hundreds or even thousands of times sweeter than sugar. Because of its strong sweetness, manufacturers can get the appropriate level of sweetness in their products with a relatively tiny amount of artificial sweetener, lowering total production costs. Artificial sweeteners are generally stable under a variety of processing and storage settings. This stability guarantees that products containing artificial sweeteners retain their sweetness and flavor over time, eliminating the need for unnecessary preservatives. Furthermore, based on type market include high-intensity sweeteners, high fructose syrup and low-intensity sweeteners. There is significant increase in demand for low-intensity sweeteners in South Korea and is expected to grow at significant growth rate during the forecast period. Diabetes prevalence and increased worry over blood sugar levels have led to an increase in demand for sweeteners that do not have a substantial impact on glycemic response. Low-intensity sweeteners are appropriate for diabetics or those attempting to control their blood sugar levels. Advances in formulation and taste technology have improved the flavor profile of low-intensity sweeteners, decreasing or eliminating the aftertaste that some of these sweeteners were originally associated with. This enhancement has boosted consumer acceptance and demand.

The product type of the market includes nutritive and non-nutritive products. The market is majorly dominated by non-nutritive products with significant market share as well. Non-nutritive sweeteners are adaptable and can be found in a variety of food and beverage products, such as carbonated beverages, baked goods, sweets, and table top sweeteners. Non-nutritive sweeteners maintain their stability through a variety of processing conditions, including the high temperatures used in baking and pasteurization, making them appropriate for a wide range of food applications. Some non-nutritive sweeteners can enhance the flavors of other components in a product, resulting in a superior overall taste profile. This flavor-enhancing characteristic is very useful in items that require bitter or off-flavor masking. Based on application market is bifurcated into food & beverages (bakery, confectionery, dairy, juices, functional drinks, carbonated drinks), nutrition and health supplements, pharmaceuticals and cosmetics and personal care. Non-sugar sweeteners are commonly used in food & beverages products in South Korea and is leading the market as well. Sugar reduction measures are being promoted by both consumers and the South Korean government in order to address health issues such as diabetes and obesity. Food and beverage makers have responded by reformulating their products to contain less sugar or no sugar and by substituting non-sugar sweeteners for sugar. Non-sugar sweeteners have been approved by regulatory bodies such as South Korea's Ministry of Food and Drug Safety. These approvals verify that they are safe to use as food additives, giving manufacturers and consumers confidence in their use.

Considered in this report:
• Geography: South Korea
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report:
• South Korea Non-Sugar Sweeteners market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Source:
• Artificial
• Sugar Alcohol
• Natural

By Type:
• High-Intensity Sweeteners
• High Fructose Syrup
• Low-Intensity Sweeteners

By Product Type:
• Non- Nutritive
• Nutritive

By Application:
• Food & Beverages (Bakery, Confectionery, Dairy, Juices, Functional Drinks, Carbonated Drinks)
• Nutrition and Health Supplements
• Pharmaceuticals
• Cosmetics and Personal Care

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Non-Sugar Sweeteners industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.