United Arab Emirates (UAE) Non-Sugar Sweetener Market Overview, 2028

The UAE's culture is deeply rooted in Islamic traditions, and this is reflected in dietary practices as well. Muslims observe fasting during the holy month of Ramadan, and non-sugar sweeteners play a significant role during this period. Many individuals use sugar alternatives to sweeten their beverages and desserts when breaking their fast to avoid sudden spikes in blood sugar levels. Hospitality is an essential part of Emirati culture, and social gatherings often revolve around food and beverages. Non-sugar sweeteners have found their way into traditional and contemporary Emirati dishes served during these gatherings, accommodating the preferences and dietary needs of guests. Non-sugar sweeteners are not only used as alternatives to sugar but are also integrated into traditional sweeteners made from natural ingredients. For example, date syrup (dibs) and honey are popular traditional sweeteners in the UAE that complement non-sugar sweeteners in various recipes. The UAE has a diverse population, including individuals from South Asia and other regions where Ayurvedic and traditional medicine practices are prevalent. Non-sugar sweeteners like jaggery, which is widely used in Ayurveda, find a place in the UAE's cultural landscape, appealing to health-conscious consumers. Arabic coffee (Gahwa) is an essential part of Emirati hospitality. Non-sugar sweeteners, like stevia or xylitol, are being used to sweeten the coffee without altering its traditional taste.

According to the research report "United Arab Emirates Non-Sugar Sweetener Market Overview, 2028," published by Bonafide Research, the United Arab Emirates market is expected to grow at more than 4% CAGR from 2023 to 2028. As health-consciousness extends to all age groups, there is a growing demand for non-sugar sweeteners in baby and toddler foods. Manufacturers are developing sugar-free or reduced-sugar options to cater to parents seeking healthier alternatives for their young children. The UAE's fitness and sports nutrition segment is witnessing a rise in the use of non-sugar sweeteners. These sweeteners are being incorporated into protein shakes, energy bars, and sports drinks to cater to health-conscious athletes and fitness enthusiasts. Non-sugar sweeteners are playing a vital role in weight management programs and diets. Individuals looking to manage their weight often include non-sugar sweeteners in their meal plans to reduce overall calorie intake. The convenience of ready-to-eat meals has led to an increased demand for healthier options. Non-sugar sweeteners are used in sugar-free or reduced-sugar ready-to-eat meals to cater to health-conscious consumers. Health-conscious consumers are opting for sugar-free salad dressings and sauces. Non-sugar sweeteners are used in these products to provide a balanced and flavorful taste without the need for added sugars. The UAE's hot climate contributes to the popularity of frozen desserts. Non-sugar sweeteners are used in sugar-free ice creams and frozen yogurts, offering refreshing options for consumers looking to beat the heat.

The Artificial segment is expected to hold the highest market share in the United Arab Emirates. Artificial sweeteners have been widely used in the food and beverage industry for many years. They are well-established and widely accepted by consumers as sugar substitutes, especially in low-calorie and sugar-free products. Artificial sweeteners are significantly sweeter than sugar, and only small amounts are required to achieve the desired level of sweetness. This characteristic makes them cost-effective for manufacturers and allows them to produce low-calorie products. Most artificial sweeteners have negligible or zero calories and do not significantly impact blood sugar levels. As a result, they are preferred by individuals with diabetes or those aiming to manage their weight. In addition, the Natural segment is expected to achieve the highest CAGR in the UAE non-sugar sweetener market based on source due to the growing health consciousness, demand for clean label and sustainable products, and rising interest in organic options. Many natural sweeteners are non-genetically modified organisms (GMO) and allergen-free, making them suitable for individuals with specific dietary requirements or sensitivities. In addition, the Low-Intensity Sweeteners segment is expected to achieve the highest CAGR in the UAE non-sugar sweetener market based on type due to rising health consciousness, diabetes management, and support for sugar reduction initiatives. Low-intensity sweeteners, such as aspartame, sucralose, and steviol glycosides, have undergone rigorous safety evaluations by regulatory authorities in the UAE and worldwide. Their approval for use in food and beverages assures consumers of their safety and quality.

The growing interest in fitness and sports activities in the UAE has led to an increased demand for sports nutrition products, such as protein bars and energy drinks. Non-sugar sweeteners are used in these products to provide a sweet taste without contributing to excess sugar intake. Urbanization and Westernization have led to changing dietary habits in the UAE, with a growing preference for health-oriented products. Non-sugar sweeteners align with the trend of reduced sugar intake and healthier food choices, driving their incorporation in supplements. The UAE has an aging population that is becoming more health-conscious and focused on maintaining good health. Nutrition and health supplements sweetened with non-sugar alternatives are preferred by these demographic seeking products that address their specific nutritional needs. In addition, the Food & Beverages segment is expected to hold the highest market share in the UAE non-sugar sweetener market based on application due to rising health consciousness, diabetic-friendly options, government initiatives, and product innovation. Non-sugar sweeteners, especially those derived from natural sources; align with sustainable and environmentally-friendly practices. As consumers become more conscious of their ecological footprint, they are gravitating towards products with a lower impact on the environment. In addition, Nutritive sweeteners are often derived from natural sources, aligning with the prevailing natural and organic food trends in the UAE. Consumers are willing to pay a premium for products that contain natural ingredients, contributing to the growth of the Nutritive segment. Nutritive sweeteners are commonly used in the formulation of healthy food products, such as granola bars, energy balls, and yogurt with natural sweeteners. As consumers prioritize health and wellness, the demand for such products increases, bolstering the Nutritive segment.

Considered in this report
• Geography: United Arab Emirates
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028




Aspects covered in this report
• United Arab Emirates Non-Sugar Sweetener market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Source
• Artificial
• Sugar Alcohol
• Natural

By Type
• High-Intensity Sweeteners
• High Fructose Syrup
• Low-Intensity Sweeteners

By product Type
• Non- Nutritive
• Nutritive

By Application
• Food & Beverages (Bakery, Confectionery, Dairy, Juices, Functional Drinks, Carbonated Drinks)
• Nutrition and Health Supplements
• Pharmaceuticals
• Cosmetics and Personal Care


The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Non-Sugar Sweetener industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.