India Non-Sugar Sweetener Market Overview, 2028

India has a long-standing tradition of Ayurveda, a holistic system of medicine that dates back thousands of years. Ayurveda emphasizes the importance of a balanced diet for overall well-being. In Ayurvedic practices, natural sweeteners like honey, jaggery (gur), and dates are considered healthier alternatives to refined sugar. These sweeteners are believed to have medicinal properties and are used in traditional Ayurvedic remedies and formulations. India has a long-standing tradition of Ayurveda, a holistic system of medicine that dates back thousands of years. Ayurveda emphasizes the importance of a balanced diet for overall well-being. In Ayurvedic practices, natural sweeteners like honey, jaggery (gur), and dates are considered healthier alternatives to refined sugar. These sweeteners are believed to have medicinal properties and are used in traditional Ayurvedic remedies and formulations. India is home to a significant diabetic population, and the number of diabetes cases is on the rise. Diabetes management is a critical concern for many Indians, and non-sugar sweeteners play a vital role in helping individuals with diabetes control their blood sugar levels. Health professionals and dietitians often recommend non-sugar sweeteners to diabetic patients as part of their dietary management plan. Many Indian festivals and religious observances involve the preparation and consumption of sweets. Non-sugar sweeteners have found their way into these traditional preparations, allowing people to partake in the festivities without excess sugar consumption. During religious fasts, where the consumption of regular sugar is restricted, non-sugar sweeteners become especially valuable in preparing sweets and desserts. India has a diverse range of traditional beverages, including masala chai (spiced tea), lassi (yogurt-based drink), and nimbu pani (lemonade). Non-sugar sweeteners are commonly used to sweeten these beverages, offering healthier alternatives to the traditional use of sugar or sweetened condensed milk. According to the research report "India Non-Sugar Sweetener Market Overview, 2028," published by Bonafide Research, the India Stationery market is expected to grow at more than 8.5 % CAGR from 2023 to 2028. There is a growing trend towards plant-based and vegan diets in India. Non-sugar sweeteners derived from plants, such as stevia, monk fruit, and agave nectar, are gaining popularity among vegans and those seeking more sustainable sweetening options. Homemade pickles and preserves are an integral part of Indian households. Non-sugar sweeteners are being used as a sugar replacement in these homemade recipes, allowing individuals to enjoy preserved foods with reduced sugar content. Some non-sugar sweetener brands are focusing on environmentally-friendly packaging to appeal to eco-conscious consumers. Sustainable packaging options, such as biodegradable pouches or recyclable containers, align with the growing concern for environmental sustainability. India has a rich tradition of traditional beverages, such as sherbets, thandai, and kokum sharbat. Non-sugar sweeteners are being used in these drinks, maintaining their authentic flavors while reducing sugar content. The demand for sugar-free chewing gums and candies has increased in India, driven by oral health awareness and preferences for sugar-free indulgences. Non-sugar sweeteners are used in these products to provide sweetness without promoting dental cavities. The Artificial segment is expected to have the highest market share. Artificial sweeteners are widely available in the Indian market and are relatively more cost-effective compared to some natural sweeteners. Their easy availability and affordability make them a popular choice for food and beverage manufacturers. Artificial sweeteners provide intense sweetness at low dosages, which means a small quantity is sufficient to achieve the desired level of sweetness. This property makes them a cost-effective option for sweetening products without adding excessive calories. In addition, the Natural segment is expected to witness the highest CAGR in the India non-sugar sweetener market based on source due to the growing health consciousness, clean label trend, and demand for natural and diabetic-friendly sweeteners. The lower glycemic index, positive health perception, and expanding applications of natural sweeteners further drive their popularity. In India, traditional medicine practices such as Ayurveda emphasize the use of natural ingredients for health and well-being. This cultural influence promotes the adoption of natural sweeteners sourced from plants in various applications. Based on type, the High-Intensity Sweeteners segment is expected to dominate the India non-sugar sweetener market based on type due to its intense sweetness with minimal calories, diabetic-friendly properties, and low glycemic index.

India is experiencing a rise in lifestyle-related diseases, including obesity and diabetes. As a result, consumers are increasingly turning to non-nutritive sweeteners as a way to reduce their sugar intake and manage these health conditions. Non-nutritive sweeteners have been extensively studied and approved by regulatory authorities for their safety. As consumers become more informed about the safety of these sweeteners, they are more willing to incorporate them into their diets. Non-nutritive sweeteners offer excellent shelf life and stability in food and beverage products. This quality is essential for manufacturers and retailers, as it helps in extending the products' shelf life and reducing wastage. In addition, Nutritive sweeteners are derived from natural sources such as fruits, honey, and maple syrup, and they are perceived as healthier and more wholesome alternatives to artificial sweeteners. Consumers in India are increasingly seeking natural and nutritive sweetening options, contributing to the segment's growth. The Food & Beverages segment, which includes applications in Bakery, Confectionery, Dairy, Juices, Functional Drinks, and Carbonated Drinks, is expected to have the highest market share. Non-sugar sweeteners are widely used in the production of convenience and on-the-go food and beverage products. As the demand for convenience foods increases, the use of non-sugar sweeteners in these products is expected to rise. Western dietary patterns and lifestyles are influencing consumer choices in India. As non-sugar sweeteners gain popularity globally, their adoption in the Food & Beverages segment is also on the rise in India. In addition, Health and wellness trends are extending beyond the food and beverage sector to the personal care industry. Consumers are seeking products that support overall well-being, including those formulated with natural and healthier ingredients. Certain non-sugar sweeteners, such as glycerin and xylitol, possess natural fragrance and flavor properties. Their inclusion in cosmetic products can provide a pleasant scent and taste, enhancing the overall user experience. Considered in this report • Geography: India • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Manmayi Raval

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Aspects covered in this report • India Non-Sugar Sweetener market with its value and forecast along with its segments • On-going trends and developments • Top profiled companies • Strategic recommendation By Source • Artificial • Sugar Alcohol • Natural By Type • High-Intensity Sweeteners • High Fructose Syrup • Low-Intensity Sweeteners

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By product Type • Non- Nutritive • Nutritive By Application • Food & Beverages (Bakery, Confectionery, Dairy, Juices, Functional Drinks, Carbonated Drinks) • Nutrition and Health Supplements • Pharmaceuticals • Cosmetics and Personal Care The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Non-Sugar Sweetener industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.