China Non-Sugar Sweetener Market Overview, 2028

Natural sweeteners, particularly plant-based sweeteners like stevia, are popular in China. Stevia, which is taken from the leaves of the Stevia plant, is widely acknowledged as a natural and healthier alternative to sugar. Traditional Chinese Medicine (TCM) concepts have a huge impact on China's perception of food and health. Some non-sugar sweeteners, like certain herbal extracts, are used in TCM health goods and supplements, appealing to consumers who value traditional therapies. Non-sugar sweeteners have gained popularity in China in recent years, showing a considerable shift in consumer views toward healthier dietary choices. With growing knowledge of the negative consequences of excessive sugar consumption on health, an increasing number of Chinese consumers are actively seeking sugar alternatives. The high preference for natural sweeteners, particularly plant-derived choices like stevia, is one of the primary elements driving this trend. Because of its zero-calorie origin and negligible effect on blood sugar levels, stevia, produced from the leaves of the Stevia rebaudiana plant, has acquired widespread popularity as a natural and healthier alternative to sugar. China's large population provides a massive market opportunity for non-sugar sweetener goods. The need for healthier sweetening solutions is increasing as health consciousness rises and lifestyle disorders such as diabetes and obesity become more widespread. In response to rising demand, China's non-sugar sweetener sector has expanded rapidly. The country has emerged as a prominent player in the worldwide industry, fueling expenditures in research and technology pertaining to these sweeteners. As a result, Chinese food and beverage companies have been at the forefront of inventive product creation, providing a wide variety of low-sugar or sugar-free alternatives to popular snacks, beverages, and desserts.

According to the research report "China Non-Sugar Sweeteners Market Overview, 2028," published by Bonafide Research, the China Non-Sugar Sweeteners market was valued at USD 1.2 Billion in 2022. Influencers and social media platforms play a vital role in shaping consumer trends in China. Health influencers often advocate for non-sugar sweeteners, sharing recipes and tips that influence consumer choices and encourage the adoption of healthier eating habits. Certain locations are recognized for specific sweet items, and each region may have different sweetening preferences. Sichuan, for example, is known for its spicy cuisine, and the region's taste for non-sugar sweeteners is more focused on balance and complementing intense flavors. Southern regions, such as Guangdong and Fujian, prefer lighter and more subtle flavors. Stevia, a natural and moderate sweetener, is popular in these places. Southern Chinese people frequently use stevia to sweeten beverages, sweets, and herbal teas. Bolder and more robust flavors may be preferred in northern regions such as Beijing and Tianjin. Artificial sweeteners such as aspartame and sucralose are widely employed in sugar-free beverages and snacks, appealing to consumers who want a strong and quick sweet taste. Microencapsulation is a technique for protecting and stabilizing sensitive components, such as non-sugar sweeteners, throughout processing and storage. This method ensures that the sweeteners retain their qualities and can be used in a variety of goods. Non-sugar sweeteners are being investigated by Chinese researchers for application in novel food products such as functional foods, dietary supplements, and health-oriented snacks. These inventions strive to provide healthier options to consumers while maintaining taste and palatability.

Based on source market is divided into artificial, sugar alcohol and natural. Natural source is predicted register highest CAGR of the market in China. Chinese customers are becoming increasingly health-conscious. As consumers become increasingly aware of the health dangers connected with excessive sugar use, they are actively seeking healthier and more natural alternatives to sugar and artificial sweeteners. Non-sugar sweeteners originating from natural sources, such as stevia, monk fruit, and erythritol, are seen as healthier solutions since they have low or no calorie content and do not induce rapid blood sugar spikes. Natural and clean-label items are becoming increasingly popular in China. Customers want products with visible and recognizable ingredients that are free of artificial additives or chemicals. Natural non-sugar sweeteners fit well into this clean label trend, promoting their adoption in a variety of food and beverage goods. Furthermore based on product type, market is segmented into nutritive and non-nutritive products. Nutritive products are gaining popularity in China and is expected to grow at fastest rate during forecast period. Nutritive sweeteners have a lower glycemic index than sugar, which means they affect blood sugar levels more slowly. This feature is especially significant for diabetics or those attempting to maintain stable blood sugar levels, making nutritive sweeteners a viable alternative for this group. Furthermore, China's rising obesity and lifestyle-related health issues have increased demand for low-calorie and better food options. Nutritive sweeteners allow food and beverage businesses to create products with lower sugar content, which aligns with the country's emphasis on promoting better diets and lifestyles.

Based on type market is segmented into high-intensity sweeteners, high fructose syrup and low-intensity sweeteners. Low-intensity is in high demand in Chinese market and is predicted to grow at significant rate during the forecast period. Low-intensity sweeteners, often known as non-nutritive sweeteners, offer a sweet taste while containing few to no calories. As health consciousness grows in China, people are increasingly looking for sugar alternatives that might help them regulate their calorie intake and achieve their weight-loss goals. Low-intensity sweeteners allow you to taste sweetness without consuming extra calories, making them a popular choice among health-conscious people. The diabetic population in China is growing, fueling demand for low-intensity sweeteners. People with diabetes must constantly regulate their blood sugar levels, and non-nutritive sweeteners allow them to enjoy sweetness without generating blood glucose spikes. Furthermore, the application of the market includes, food & beverages (bakery, confectionery, dairy, juices, functional drinks, carbonated drinks), nutrition and health supplements, pharmaceuticals and cosmetics and personal care. There is significant increase in use of non-sugar sweeteners in nutrition and health supplements in China. Chinese consumers are becoming more aware of and concerned about their health and wellness. The demand for nutrition and health supplements has increased as more Chinese people prioritize their health and seek ways to improve their overall well-being. Non-sugar sweeteners like stevia and monk fruit extract are a healthier alternative to traditional sugars, allowing producers to develop sweetened supplements without adding extra calories or sugar content. Furthermore, the taste and sensory profiles of non-sugar sweeteners have improved over time. As the aftertaste associated with various sweeteners has decreased, their popularity and incorporation in nutrition and health supplements have increased, resulting in increased industry usage.

Considered in this report:
• Geography: China
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report:
• China Non-Sugar Sweeteners market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Source:
• Artificial
• Sugar Alcohol
• Natural

By Type:
• High-Intensity Sweeteners
• High Fructose Syrup
• Low-Intensity Sweeteners

By Product Type:
• Non- Nutritive
• Nutritive

By Application:
• Food & Beverages (Bakery, Confectionery, Dairy, Juices, Functional Drinks, Carbonated Drinks)
• Nutrition and Health Supplements
• Pharmaceuticals
• Cosmetics and Personal Care

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Non-Sugar Sweeteners industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.