Germany Non-Sugar Sweetener Market Overview, 2028

Germans have become more health-conscious in recent years, leading to a greater interest in reducing sugar intake. Non-sugar sweeteners, such as stevia, aspartame, and sucralose, have gained popularity as alternatives to traditional sugar, as they are often considered to be lower in calories and have a lower impact on blood sugar levels. Non-sugar sweeteners are widely used by people with diabetes or those looking to manage their blood sugar levels. These sweeteners allow individuals with diabetes to enjoy sweet-tasting foods and beverages without causing significant spikes in blood sugar. For individuals looking to manage their weight or reduce caloric intake, non-sugar sweeteners offer a way to satisfy their sweet cravings without the added calories of sugar. With an increasing interest in healthy and mindful eating, many Germans have embraced various dietary trends that advocate for reduced sugar consumption. Non-sugar sweeteners align well with these dietary preferences and are commonly used by individuals following low-carb, keto, or other sugar-restricted diets. Restaurants, cafés, and food establishments in Germany have responded to the demand for healthier options by incorporating non-sugar sweeteners into their menus. They may offer sugar-free or reduced-sugar versions of beverages and desserts, accommodating customers seeking alternatives to traditional sweeteners. Several popular brands offering non-sugar sweeteners in Germany include SteviaSweet, Natreen, Canderel, Sweet Family, Sweet-Switch, Xucker, Nevella, Erythritol Deutschland and more. According to the research report "Germany Non-Sugar Sweetener Market Overview, 2028," published by Bonafide Research, the Germany Non-Sugar Sweetener market is expected to grow at more than 4.10% CAGR from 2023 to 2028. The non-sugar sweetener market in Germany has seen continuous product innovation to meet the diverse needs of consumers. Manufacturers are focusing on improving the taste, texture, and functionality of sweeteners to offer more satisfying and appealing sugar-free options. Brands are increasingly focusing on attractive packaging and informative marketing to appeal to health-conscious consumers. Emphasizing the benefits of sugar-free options and highlighting the natural origin of some sweeteners have become common marketing strategies. The growing popularity of plant-based and vegan lifestyles has influenced the demand for non-sugar sweeteners derived from plant sources. Vegan-friendly sweeteners, like stevia and erythritol, are preferred choices for individuals following plant-based diets. Allulose, a low-calorie sugar found in small quantities in certain fruits, is gaining attention as an emerging sweetener in the market. Brands are exploring the use of allulose and other less common sweeteners to expand product offerings. Many traditional German food products, such as jams, preserves, and baked goods, are being reformulated with non-sugar sweeteners to cater to health-conscious consumers while preserving the authenticity of the products.

In the Germany the artificial segment would have the highest market share based on source. Artificial sweeteners, such as aspartame, sucralose, and saccharin, have been in use for several decades and are well-established in the market. Consumers are familiar with these sweeteners and their properties, making them more readily accepted in various food and beverage products. Artificial sweeteners are popular choices for individuals looking to reduce their calorie intake or manage their weight. They offer sweet taste without the caloric impact of sugar, making them attractive for people following low-calorie or weight management diets. Artificial sweeteners have a long shelf life, which is beneficial for food manufacturers concerned about product stability and extending product shelf life. In addition, he increasing prevalence of diabetes and obesity in Germany is leading consumers to opt for healthier sugar alternatives. Natural sweeteners are often seen as safer options for individuals with these health conditions. Consumers in Germany show a growing preference for organic and non-GMO products. Many natural sweeteners, especially stevia and monk fruit, are available in organic and non-GMO versions, catering to this consumer demand. Based on type the market is divided into High-Intensity Sweeteners, High Fructose Syrup, Low-Intensity Sweeteners. The high-intensity sweeteners segment is expected to the highest market share. High-intensity sweeteners, as the name suggests, are significantly sweeter than sugar, often hundreds or even thousands of times sweeter by weight. This high sweetness intensity allows manufacturers to use smaller amounts of sweeteners to achieve the desired level of sweetness in their products, making them cost-effective. Based on product type the market is divided into Non- Nutritive and Nutritive. Non-nutritive sweeteners, also known as non-caloric sweeteners, are sugar substitutes that provide sweetness without contributing significant calories to the diet. They are commonly used by individuals looking to reduce their calorie intake, manage weight, or control blood sugar levels. Non-nutritive sweeteners are often perceived as healthier alternatives to sugar due to their lack of calories and lower impact on blood glucose levels. Consumers seeking healthier options are more likely to choose non-nutritive sweeteners. In addition, the nutritive segment includes natural sweeteners like honey, maple syrup, agave nectar, and coconut sugar. As consumers in Germany increasingly seek natural and minimally processed ingredients in their food and beverages, the demand for nutritive sweeteners derived from natural sources is expected to grow. Nutritive sweeteners are often associated with having additional nutrients and potential health benefits compared to non-nutritive sweeteners. For example, honey is believed to have antioxidant properties and potential immune-boosting benefits. The market is divided into Food & Beverages (Bakery, Confectionery, Dairy, Juices, Functional Drinks, and Carbonated Drinks), Nutrition and Health Supplements, Pharmaceuticals, Cosmetics and Personal Care based on application. German consumers are increasingly health-conscious, and there is a growing demand for healthier food and beverage options. The Food & Beverages segment offers a wide range of products, and the use of non-sugar sweeteners allows manufacturers to create healthier alternatives to traditional sugary products. Non-sugar sweeteners can be used in various food and beverage applications within the Food & Beverages segment. They are suitable for sweetening baked goods, confectionery, dairy products, juices, functional drinks, and carbonated beverages, providing versatile options for manufacturers to offer sugar-free or reduced-sugar products in different categories. The Food & Beverages segment also includes the foodservice industry, where restaurants, cafes, and catering services use non-sugar sweeteners in their menu items to cater to health-conscious customers. In addition, Consumers in Germany are increasingly seeking natural and clean beauty products with fewer synthetic chemicals. Non-sugar sweeteners derived from natural sources, such as stevia and xylitol, are used in cosmetic and personal care products as natural sweeteners and humectants, aligning with this trend. Consumers in Germany are increasingly interested in vegan and cruelty-free cosmetics and personal care items. Non-sugar sweeteners, particularly plant-based options like stevia and monk fruit extracts, fit well into vegan and cruelty-free formulations. Start-Ups: • Frusano is a company based in Lörrach, Germany, that specializes in fructose-free and naturally sweetened products. They offer a variety of fructose-free sweeteners and snacks using natural alternatives like rice syrup and malt extract. • Sukrin is a German subsidiary of the Norwegian company Funksjonell Mat AS. They specialize in natural sugar substitutes, including erythritol and stevia-based products, catering to health-conscious consumers. • Nu3 is a Berlin-based start-up that offers a range of health and nutrition products, including natural sweeteners like stevia and erythritol. They aim to provide healthier alternatives to traditional sugar and artificial sweeteners. • Xucker is a Munich-based start-up that specializes in xylitol-based sweeteners. They offer a variety of xylitol products, including granulated sugar alternatives and xylitol-based chocolates and candies. • Foodpunk is a Hamburg-based start-up that focuses on creating low-carb and sugar-free products, including sweeteners, baking mixes, and snacks. They use natural sweeteners like erythritol and stevia in their formulations. Considered in this report • Geography: Germany • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Germany Non-Sugar Sweetener market with its value and forecast along with its segments • On-going trends and developments • Top profiled companies • Strategic recommendation

By Source • Artificial • Sugar Alcohol • Natural By Type • High-Intensity Sweeteners • High Fructose Syrup • Low-Intensity Sweeteners By product Type • Non- Nutritive • Nutritive By Application • Food & Beverages (Bakery, Confectionery, Dairy, Juices, Functional Drinks, Carbonated Drinks) • Nutrition and Health Supplements • Pharmaceuticals • Cosmetics and Personal Care The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Non-Sugar Sweetener industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.