United States (USA) Non-Sugar Sweetener Market Overview, 2028

The market for non-sugar sweeteners in the United States has grown rapidly in recent years, driven by a growing desire for healthier alternatives to traditional sugar. As health-conscious customers attempt to minimize their sugar intake, the market for non-sugar sweeteners has grown, providing a wide range of creative and diversified sweetening solutions. Non-sugar sweeteners, commonly known as sugar replacements or artificial sweeteners include stevia, aspartame, sucralose, saccharin, and monk fruit extracts. These alternatives have acquired considerable acceptance not just among diabetics and weight-conscious consumers but also in the food and beverage sector, where they are used in a variety of low-calorie and diet goods. The continuous pursuit of healthier lifestyles, as well as the growing knowledge of the negative effects of excessive sugar consumption, has propelled the non-sugar sweeteners business in the United States into a thriving landscape of cutting-edge research, product innovation, and an expanding consumer base. As this trend continues, the non-sugar sweeteners sector is primed for significant expansion, resulting in both economic opportunities and gains in public health across the country. Plant-based non-sugar sweeteners, including agave nectar, coconut sugar, and date syrup, are becoming increasingly popular. Consumers looking for sweeteners with lower glycemic index values and a perception of being more sustainable were driving demand for these choices. The health and wellness trend was having a considerable impact on consumer choices, such as the use of non-sugar sweeteners. Influencers, nutritionists, and dieticians actively promoted these sweeteners as part of balanced diets and healthy lives, which increased their appeal.

According to the research report "United States Non-Sugar Sweeteners Market Overview, 2028," published by Bonafide Research, the United States Non-Sugar Sweeteners market was valued at USD 3.25 Billion in 2022. One of the key reasons customers choose non-sugar sweeteners is to cut calories and manage their weight. Non-sugar sweeteners are frequently used by people on diets or who have health issues like diabetes that require sugar reduction. Furthermore, non-sugar sweeteners are popular among US consumers because they deliver a pleasant taste without adding considerable calories. Many non-sugar sweeteners have a minor or zero calorie content, making them appealing options for individuals on a low-calorie diet. Natural non-sugar sweeteners, particularly stevia and monk fruit extracts, are rapidly replacing artificial sweeteners. Because of their plant-based origins and perception as healthier choices, consumers were increasingly drawn to these possibilities. Additionally, liquid non-sugar sweeteners like liquid stevia drops and monk fruit syrups are gaining popularity among consumers. These liquid formats made it easy and accurate to sweeten beverages, meals, and recipes. The prevalence of obesity and diabetes in the United States has resulted in a greater emphasis on healthy sweetening solutions. Non-sugar sweeteners have an important role in addressing certain health issues and boosting general well-being. The culinary environment in the United States is noted for its experimentation and creativity. Chefs and food manufacturers are constantly looking for new methods to use non-sugar sweeteners in a variety of recipes and products.

Based on source market is divided into artificial, sugar alcohol and natural. Artificial source non-sugar sweeteners are widely consumed in United States and is leading the market as well. Artificial sweeteners such as aspartame, sucralose, and saccharin provide sweetness without adding considerable calories to the diet. This makes them appealing to people who want to cut calories and lose weight. Due to expanding consumer health consciousness, the demand for low-calorie and sugar-free products has expanded dramatically in the United States. Artificial sweeteners play an important role in the formulation of low-calorie items such as diet sodas, sugar-free snacks, and low-calorie desserts. Furthermore, based on type market includes high-intensity sweeteners, high fructose syrup and low-intensity sweeteners. Market is majorly dominated by high-intensity sweeteners. High-intensity sweeteners are popular among people who are watching their caloric intake and trying to lose weight. Individuals can lower their total calorie consumption while still satisfying their sweet needs by employing these sweeteners. The taste and sensory properties of high-intensity sweeteners have improved over time. Early formulations featured bitter or metallic aftertastes, but newer ones have been designed to eliminate these unwanted characteristics. Because high-intensity sweeteners are stable in high-temperature processing, they can be used in a variety of food and beverage applications, including baking and cooking.

The product type of the market include, non-nutritive and nutritive. Non-nutritive sweeteners are commonly consumed in United States and is leading the market with significant market share. Non-nutritive sweeteners add sweetness to the diet without adding significant calories. Non-nutritive sweeteners are an appealing alternative to regular sugar and nutritive sweeteners for people trying to cut calories and lose weight. Non-nutritive sweeteners do not boost blood glucose levels, making them appropriate for diabetics or those attempting to control their blood sugar levels. Furthermore, nutritive type is predicted to grow at the fastest rate during the forecast period. Based on application market is divided into food & beverages (bakery, confectionery, dairy, juices, functional drinks, carbonated drinks), nutrition and health supplements, pharmaceuticals and cosmetics and personal care. Non-sugar sweeteners are commonly used in food & beverages application and is significantly dominating the market. Non-sugar sweeteners add sweetness to items without adding significant calories. This enables businesses to create low-calorie or calorie-free food and beverages that appeal to consumers looking for healthier options and those concerned with weight management. Non-sugar sweeteners are available in a variety of forms, including liquids, powders, and granules, making them suitable for use in a variety of food and beverage compositions. They can be found in anything from carbonated soft drinks and confectionery to sauces and condiments.

Considered in this report:
• Geography: United States
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report:
• United States Non-Sugar Sweeteners market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Source:
• Artificial
• Sugar Alcohol
• Natural

By Type:
• High-Intensity Sweeteners
• High Fructose Syrup
• Low-Intensity Sweeteners

By Product Type:
• Non- Nutritive
• Nutritive

By Application:
• Food & Beverages (Bakery, Confectionery, Dairy, Juices, Functional Drinks, Carbonated Drinks)
• Nutrition and Health Supplements
• Pharmaceuticals
• Cosmetics and Personal Care

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Non-Sugar Sweeteners industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.