Colombia Household Cleaning Product Market Overview, 2028

In many Colombian households, especially in rural areas or among older generations, traditional cleaning methods using natural ingredients are still prevalent. These methods often involve using items like vinegar, baking soda, lemon, and other natural substances for various cleaning purposes. For example, vinegar and lemon are popular for removing stains and odors, while baking soda is often used as a scrubbing agent. With urbanization and modernization, there has been a shift towards using commercial cleaning products. As more people move to urban areas and adopt busier lifestyles, the convenience of ready-to-use cleaning products becomes more appealing. Colombian culture places a high value on cleanliness, both in personal hygiene and household maintenance. Keeping a clean home is seen as a reflection of pride, responsibility, and hospitality. Colombian households often take extra care to ensure their homes are clean and tidy, especially when expecting guests. Colombian households often have specific cleaning routines that are followed diligently. For example, certain days of the week may be designated for specific cleaning tasks, such as cleaning floors on Mondays, doing laundry on Tuesdays, and so on. These routines help to ensure that the entire house is regularly cleaned and well-maintained. Colombian households often engage in thorough seasonal cleaning, especially during major holidays or before special occasions. It is common to see an intensive cleaning effort before major events such as Christmas, New Year's, or religious celebrations. According to the research report "Colombia Household Cleaning Product Market Overview, 2028," published by Bonafide Research, the Colombia Household Cleaning Product market is expected to add USD 513.29 Million from 2023 to 2028. Convenience is a key factor driving the demand for multi-purpose cleaners. These products offer versatility, allowing consumers to use one product for multiple cleaning tasks, such as kitchen surfaces, bathroom tiles, glass, and more. With busy lifestyles, many consumers appreciate the time and cost savings that come from using one product for various cleaning purposes. Sustainable packaging has become a focus for many companies. Consumers in Colombia, as in other parts of the world, have become more conscious of excessive plastic waste and its impact on the environment. As a result, they seek products with recyclable, biodegradable, or refillable packaging. Fragrances have become an important aspect of cleaning products. Brands have been offering a variety of scents, ranging from citrus and floral to herbal and ocean-inspired fragrances. The choice of scents can impact the overall cleaning experience and make it more pleasant for consumers. With the growing popularity of smart home technology, there has been a trend towards smart and tech-integrated cleaning devices in Colombia. This includes robotic vacuum cleaners, smart mops, and connected cleaning appliances that can be controlled and monitored through smartphones and smart home systems. These products offer convenience and ease of use, appealing to tech-savvy consumers. In Colombia, where price sensitivity is a significant factor influencing consumer choice, the affordability of chemical-based cleaning products may drive their higher market share. Consumers may opt for more budget-friendly options, especially in economically challenging times.

Colombia has experienced significant urbanization and modernization in recent years. As more people move to urban areas and live in apartments or houses with different types of flooring (e.g., tiles, hardwood, laminates), there is a higher demand for surface cleaners and floor cleaners to maintain cleanliness and hygiene. As the country's economy improves, many Colombian households have seen an increase in disposable income. This has led to greater spending power, allowing consumers to afford more specialized cleaning products, including surface and floor cleaners. In recent years, there has been a heightened awareness of health and hygiene, especially due to events like the COVID-19 pandemic. As a result, consumers are paying more attention to cleanliness, and this has contributed to the growth of the surface cleaner/floor cleaner segment. In addition, the adoption of dishwashers in Colombian households has been on the rise. As more people use dishwashers, there is a growing demand for compatible dishwashing detergents and additives to ensure effective cleaning and care for the appliances. Colombia is a popular tourist destination, attracting both domestic and international visitors. The hospitality industry's growth, including restaurants, hotels, and resorts, creates a higher demand for commercial-grade dishwashing products to maintain cleanliness and hygiene in their establishments. As Colombia's economy grows, consumers are willing to invest in quality household cleaning products, including those for fabric care, to maintain a comfortable and pleasant living environment. Colombia is known for its vibrant cultural events and festivals, during which individuals may have a higher demand for fabric cleaning products to keep their traditional clothing in top condition. Different age groups in Colombia may have varying laundry habits, with younger consumers adopting modern laundry practices and older consumers preferring traditional methods. Manufacturers may target specific age groups with tailored fabric cleaning products. In addition, Bathrooms in public places, offices, and educational institutions experience high foot traffic, requiring frequent and thorough cleaning. The demand for commercial-grade bathroom cleaning products can contribute to the segment's growth. The growing trend of self-care and wellness may extend to maintaining a clean and inviting bathroom environment for relaxation and personal well-being. Technological advancements, such as smart cleaning devices and automatic bathroom cleaning systems, can drive consumer interest and contribute to the segment's growth. The growth of e-commerce has started to impact the distribution of household cleaning products in Colombia. Online retail stores offer a variety of cleaning products from various brands, providing consumers with the convenience of shopping from home. Some popular online retail platforms for household cleaning products in Colombia include Mercado Libre Colombia, Linio Colombia and more. Supermarkets and hypermarkets are the major retail channels for household cleaning products in Colombia. These stores offer a wide range of cleaning products from various brands, making them a convenient one-stop shopping destination for consumers. Some of the well-known supermarket and hypermarket chains in Colombia include Éxito (including Carulla and Surtimax), Jumbo, Metro, Makro and more. Traditional markets, such as mercados (open-air markets) and ferias (street markets), are common in Colombia and also contribute to the distribution of household cleaning products. These markets provide a wide range of products, including cleaning items, and are popular among locals looking for fresh produce and household essentials.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: Colombia • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Colombia Household Cleaning Product market with its value and forecast along with its segments • On-going trends and developments • Top profiled companies • Strategic recommendation By Product • Laundry Detergents (Powder, Liquid, Pod, Fabric Softeners and Conditioners, Stain Remover) • Dishwashing Products (Liquid, Tablet, Bar, Powder, Paste) • Surface Cleaner / Floor Cleaner (Floor cleaner, Specialized Cleaner, Multi-Purpose) • Toilet Care Products (Liquid, In-cisterns & rim Block, other) • Glass Cleanser Products

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By Nature • Chemical • Natural By Application • Fabric • Kitchen • Floor • Bathroom • Others (Windows) By Distribution Channel • Supermarkets/Hypermarkets • Convenience Stores • Online Retail Stores • Other Distribution Channels The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Household Cleaning Product industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.