Australia Household Cleaning Product Market Overview, 2028

Australians often have an outdoor-oriented lifestyle due to the country's pleasant climate and natural landscapes. This lifestyle influences the need for cleaning products that can tackle outdoor areas like BBQs, patio furniture, and outdoor surfaces. Australia's pleasant climate and abundant natural landscapes encourage an outdoor-oriented lifestyle. As a result, outdoor cleaning products are popular, including items like high-pressure washers for cleaning driveways, decks, and outdoor furniture. Australia is a multicultural society with people from various backgrounds, and this diversity is reflected in the cleaning product market. Some products may cater to specific cultural cleaning practices and preferences. Australians place a high emphasis on cleanliness and hygiene, especially in households and public spaces. Cleaning products that can effectively disinfect and maintain hygiene standards are in demand, especially during public health crises like the COVID-19 pandemic. Some Australians prefer cleaning products with natural ingredients that align with the country's flora, such as eucalyptus, tea tree oil, and citrus, known for their refreshing scents and cleaning properties. Alongside the emphasis on eco-friendliness, there is a growing preference for organic and natural cleaning products in Australia. Consumers seek products that harness the power of natural ingredients without compromising effectiveness.

According to the research report "Australia Household Cleaning Product Market Overview, 2028," published by Bonafide Research, the Australia Household Cleaning Product market is expected to add USD 1.14 Billion from 2023 to 2028. Plant-based cleaning products, made from renewable plant sources, gained popularity due to their eco-friendly nature. Consumers sought cleaning solutions that were free from harsh chemicals and synthetic additives, making them safer for the environment and human health. "Green" labels and claims on cleaning products, such as "eco-friendly," "organic," and "natural," played a significant role in shaping consumer perceptions and choices. These labels reassured consumers about the environmental friendliness of the products they purchased. In response to water conservation concerns, cleaning products designed for water efficiency gained popularity. These products helped environmentally conscious consumers reduce water consumption during cleaning. Cleaning products specifically formulated for electronic devices, screens, and sensitive electronics gained traction in the market. Consumers sought solutions that effectively cleaned without damaging electronics. As disposable income levels rise, consumers are willing to spend more on premium and specialized cleaning products that offer superior performance and convenience. DIY cleaning solutions using household ingredients like vinegar, baking soda, and essential oils have gained popularity as consumers seek natural and cost-effective cleaning alternatives. In addition based on nature, Chemical-based cleaning products are widely used in various industries, businesses, and commercial settings. These products are preferred for their efficacy in cleaning large areas, heavy-duty cleaning tasks, and sanitizing surfaces in commercial establishments, which can contribute to their overall market share.

Australia has experienced growth in the residential construction sector, leading to more homes and buildings with glass surfaces such as windows, doors, and mirrors. The increased number of glass surfaces contributes to higher demand for glass cleaner products. Consumers in Australia value the appearance of their glass surfaces and seek glass cleaner products that provide streak-free and sparkling results. Products that leave glass surfaces clean and clear without streaks or residue are favored. Australian consumers often seek specialty glass cleaner products that address specific needs, such as products suitable for outdoor windows, automotive glass, or anti-fog treatments for bathroom mirrors. In addition, Australian consumers prioritize cleanliness and hygiene, especially when it comes to household products that directly impact health. Toilet care products that offer effective cleaning and sanitization are favored. Australia, like many developed countries, has an aging population. As people age, they may prefer convenient and efficient cleaning solutions for their toilets. Automatic or self-cleaning toilet systems and toilet care products that require less physical effort may become more popular among older consumers.

Australian consumers prioritize hygiene and cleanliness in their households, including the care and maintenance of fabrics such as clothing, bedding, and upholstery. Australians lead active lifestyles and outdoor activities are popular. This can result in more frequent use and cleaning of fabrics, such as sports clothing and outdoor gear, driving the demand for fabric cleaning products. Fabrics have diverse cleaning requirements, depending on their material and use. Consumers seek specialized fabric cleaning products designed to address these specific cleaning challenges effectively. In addition, Australia's urbanization and modern living trends have led to an increase in residential and commercial properties with various types of flooring. The expansion of infrastructure and housing development contributes to the demand for floor cleaning products. Australian households and commercial spaces feature a variety of flooring types, such as hardwood, laminate, tiles, carpets, and vinyl. Each type of flooring requires specific cleaning products, contributing to the demand for diverse floor cleaning solutions.

The growth of e-commerce has significantly impacted the distribution of household cleaning products in Australia. Online retail stores offer a wide variety of cleaning products from various brands, providing consumers with the convenience of shopping from home. Some popular online retail platforms for household cleaning products in Australia include Woolworths Online, Coles Online, Amazon Australia, Catch, eBay Australia. In addition, Others category may include specialty stores, department stores, drugstores, and home improvement stores that offer household cleaning products as part of their product offerings. Additionally, direct sales and multi-level marketing companies may also distribute cleaning products in Australia. There are specialty stores that focus on household cleaning products and related items. These stores often carry a wide range of cleaning solutions, tools, and accessories for consumers looking for specific cleaning needs or eco-friendly options. Department stores like Myer and David Jones may have a dedicated section for household cleaning products, offering a variety of premium and specialized cleaning solutions.



Considered in this report
• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Australia Household Cleaning Product market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Laundry Detergents (Powder, Liquid, Pod, Fabric Softeners and Conditioners, Stain Remover)
• Dishwashing Products (Liquid, Tablet, Bar, Powder, Paste)
• Surface Cleaner / Floor Cleaner (Floor cleaner, Specialized Cleaner, Multi-Purpose)
• Toilet Care Products (Liquid, In-cisterns & rim Block, other)
• Glass Cleanser Products

By Nature
• Chemical
• Natural

By Application
• Fabric
• Kitchen
• Floor
• Bathroom
• Others (Windows)

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail Stores
• Other Distribution Channels

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Household Cleaning Product industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.