Japan Household Cleaning Product Market Overview, 2028

In Japanese culture, Cleanliness is highly valued, and maintaining a clean and orderly home is considered essential for creating a harmonious living environment. Japanese households take pride in keeping their living spaces immaculate and well-organized. Some Japanese households still follow traditional cleaning practises passed down through generations. For example, "osouji" is a customary year-end house cleaning ritual where families thoroughly clean their homes to welcome the New Year with a fresh start. The principles of Zen and minimalism are reflected in Japanese cleaning practises. The desire for simplicity and a clutter-free living space influences the choice of cleaning tools and products. Environmental consciousness is growing in Japan, and consumers are increasingly seeking green and eco-friendly cleaning products. Biodegradable, non-toxic, and eco-conscious formulations are preferred to minimise the environmental impact. In Japan, cleaning is not merely a mundane chore but is often seen as a form of self-care and a ritual. Some consumers find the process of cleaning meditative, calming, and even therapeutic. In urban areas with limited living spaces, compact and space-saving cleaning tools and products are popular. Japanese consumers appreciate products that can be easily stored when not in use. The culture of cleanliness extends beyond homes to public spaces in Japan. Streets, parks, and public facilities are generally well-maintained and clean, reflecting a collective sense of responsibility for the environment.

According to the research report "Japan Household Cleaning Product Market Overview, 2028," published by Bonafide Research, the Japan Household Cleaning Product market is expected to add USD 1.42 Billion from 2023 to 2028. Cleanliness is deeply ingrained in Japanese culture, and maintaining a clean and orderly living environment is considered a societal norm. This cultural emphasis on cleanliness drives the demand for household cleaning products to achieve and maintain high standards of hygiene and tidiness. Japan has an aging population, leading to an increased need for cleaning products that cater to the needs of older individuals. Products that are easy to use, lightweight, and ergonomic are favored by this demographic. Increasing disposable income in Japan allows consumers to spend more on high-quality cleaning products that offer better performance and additional features. Japanese consumers are concerned about indoor air quality, especially in urban areas. Air purifiers and cleaning products that help improve indoor air quality are sought after. The aging population in Japan has led to an increased need for products that address the specific cleaning requirements of elderly individuals or products that assist caregivers in cleaning tasks. Schools in Japan often emphasize health and hygiene education, teaching students the importance of cleanliness and proper cleaning practices. This early exposure can influence consumer habits and product choices. In addition, based on nature, Chemical cleaners typically offer convenient and easy-to-use solutions for various cleaning tasks. In a busy society like Japan, where time is of the essence, consumers may opt for chemical cleaners for their quick and efficient cleaning capabilities.

Japan has a high urban population, and many people live in apartments and smaller living spaces with limited kitchen areas. In urban settings, dishwashers and dishwashing products are preferred for their space-saving and efficient cleaning benefits. With busy lifestyles, Japanese consumers often look for convenient and time-saving solutions. Dishwashing products, especially automatic dishwasher detergents, offer a convenient way to clean dishes efficiently, allowing consumers to save time and effort. Japan has an aging population, and older adults may prefer automatic dishwashers and dishwashing products to minimize physical strain and make daily chores more manageable. In addition, Japan has a strong cultural emphasis on cleanliness and hygiene. The Japanese take great pride in maintaining clean and well-kept homes, including their clothing. This cultural emphasis contributes to the consistent demand for high-quality laundry detergents. Japanese consumers often seek laundry detergents that leave clothes with a fresh and pleasant fragrance. Products with appealing scents are favored in the market.

Japanese culture places a strong emphasis on cleanliness and hygiene. Bathrooms are considered essential spaces for maintaining personal cleanliness, and consumers prioritize keeping their bathrooms clean and sanitized. Many Japanese households have limited living space, which means that bathrooms are often compact and require regular cleaning to maintain an organized and clutter-free environment. Bathrooms have specific cleaning requirements, such as removing soap scum, hard water stains, mold, and mildew. Consumers seek specialized bathroom cleaning products designed to address these unique challenges effectively. In addition, Tatami flooring, made of woven straw, is a traditional flooring material in Japan. Proper care and maintenance of tatami floors are essential to preserve their quality, driving the demand for floor cleaning products. Advancements in cleaning technologies, such as robotic vacuum cleaners and automated floor cleaning machines, can enhance the efficiency and effectiveness of floor cleaning. Consumers may be more willing to invest in supporting cleaning products to complement these technologies.

Convenience stores are widespread in Japan and play a significant role in the distribution of household cleaning products. These stores offer essential items, including cleaning products, in easily accessible locations throughout cities and residential areas. Popular convenience store chains in Japan include 7-Eleven Japan, Lawson, FamilyMart, Ministop. Supermarkets and hypermarkets are major retail channels for household cleaning products in Japan. These stores offer a wide range of cleaning products from various brands, making them convenient for consumers to find all their household needs in one location. Some of the well-known supermarket and hypermarket chains in Japan include Aeon, Ito-Yokado, Seiyu, Life Corporation, Daiei



Considered in this report
• Geography: Japan
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Japan Household Cleaning Product market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Laundry Detergents (Powder, Liquid, Pod, Fabric Softeners and Conditioners, Stain Remover)
• Dishwashing Products (Liquid, Tablet, Bar, Powder, Paste)
• Surface Cleaner / Floor Cleaner (Floor cleaner, Specialized Cleaner, Multi-Purpose)
• Toilet Care Products (Liquid, In-cisterns & rim Block, other)
• Glass Cleanser Products

By Nature
• Chemical
• Natural

By Application
• Fabric
• Kitchen
• Floor
• Bathroom
• Others (Windows)

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail Stores
• Other Distribution Channels

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Household Cleaning Product industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.