China Household Cleaning Product Market Overview, 2028

Cleanliness and hygiene are deeply ingrained in Chinese culture. A clean and well-maintained home is not only considered aesthetically pleasing but also symbolic of good fortune and prosperity. Chinese households take pride in keeping their living spaces clean, tidy, and free from clutter. Some cleaning products in China incorporate traditional Chinese herbal ingredients or TCM principles. The belief in the health benefits of certain herbs and natural remedies extends to cleaning practices, where these ingredients may be perceived as having additional cleaning or purifying properties. Fragrance plays a significant role in cleaning product preferences in China. Consumers often favor mild and refreshing scents, such as floral or citrus fragrances, as they are associated with cleanliness and a pleasant home environment. Chinese households may follow cleaning rituals and seasonal cleaning traditions. Thorough cleaning before major festivals, such as Chinese New Year, is a common practice. This tradition, known as "spring cleaning," symbolizes starting the New Year with a fresh and clean home to welcome prosperity and good fortune. Chinese Zodiac signs play a role in some cleaning rituals. For example, before the Chinese New Year, there is a custom of cleaning the house to sweep away bad luck and welcome good fortune. However, cleaning on the first day of the Lunar New Year is avoided, as it is believed to sweep away good luck.

According to the research report "China Household Cleaning Product Market Overview, 2028," published by Bonafide Research, the China Household Cleaning Product market was valued at USD 10.08 Billion in 2022. Chinese consumers embraced smart home technology, and this trend extended to cleaning appliances. Robotic vacuum cleaners, automatic mops, and other smart cleaning devices gained popularity due to their convenience and time-saving capabilities. With a growing emphasis on health and wellness, some cleaning products in China were marketed as promoting not only cleanliness but also overall well-being. Brands highlighted features such as stress-reducing scents and aromatherapy properties. Western cleaning trends and preferences, such as the Marie Kondo organization method, had an impact on the Chinese market. Consumers were influenced by international cleaning practices and sought products that aligned with these trends. The popularity of natural and plant-based cleaning solutions grew as Chinese consumers sought alternatives to traditional chemical-based products. Brands promoted these products as safer and environmentally friendly options. Some brands offered customized cleaning kits and sets that included a selection of complementary cleaning products. These sets targeted specific cleaning needs and provided a comprehensive cleaning solution.

China has a vast population, and almost every household requires laundry detergent for their laundry needs. This large consumer base contributes to the high market demand for laundry detergent products. As China's urban population continues to grow, more people are living in apartments and smaller living spaces with limited outdoor drying facilities. This leads to a greater reliance on washing machines and laundry detergents for clothing care. China's rapid urbanization has led to a higher concentration of population in cities and urban areas. In densely populated regions, the use of washing machines and laundry detergents is more prevalent due to limited outdoor drying space and the need for efficient cleaning solutions. In addition, Chinese consumers value cleanliness, hygiene, and quality when it comes to household cleaning products. Toilet care products that offer effective cleaning, disinfection, and a pleasant fragrance are preferred. In heavily urbanized areas, pollution and air quality can be a concern. Consumers seek toilet care products that can effectively tackle germs and bacteria, ensuring a clean and hygienic living environment. The influence of Western lifestyles and an increase in international exposure have shaped consumer preferences and behaviors. As a result, the adoption of modern cleaning practices, including the use of specialized toilet care products, has increased. In addition, China is influenced by global trends, including the rising popularity of natural and eco-friendly products. As consumers become more aware of international trends, they may seek out natural cleaning products that align with these preferences.

China has a rich textile culture, with a long history of producing various fabrics, textiles, and clothing. Fabrics are an integral part of Chinese households, and consumers prioritize the care and maintenance of their textiles. With a large population and busy urban lifestyles, Chinese households have high fabric cleaning demands. Fabrics, including clothing, bedding, and upholstery, require regular cleaning due to daily use and exposure to dirt and stains. Fabric cleaning is an essential part of Chinese households' cleaning routines. Consumers are likely to prioritize fabric cleaning products as they are part of their daily or weekly laundry care practices. In addition, China's rapid urbanization and modern lifestyles have led to busy schedules and an increasing number of households with both parents working. As a result, consumers may rely more on kitchen cleaning products to efficiently maintain a clean and hygienic kitchen. The hospitality industry's emphasis on cleanliness and food safety may influence consumer expectations for their own kitchens, leading to a higher demand for effective kitchen cleaning products.

Supermarkets and hypermarkets are the major retail channels for household cleaning products in China. These stores offer a wide variety of cleaning products from different brands, making them a convenient one-stop shopping destination for consumers. Some of the well-known supermarket and hypermarket chains in China include Carrefour, Walmart, RT-Mart, Yonghui Superstores, Auchan, Tesco (Tesco China). The growth of e-commerce has significantly impacted the distribution of household cleaning products in China. Online retail platforms offer a wide range of cleaning products from various brands, providing consumers with the convenience of shopping from home. Some popular online retail platforms for household cleaning products in China include Alibaba's Tmall, JD, Suning, Pinduoduo, Taobao.



Considered in this report
• Geography: China
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• China Household Cleaning Product market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Laundry Detergents (Powder, Liquid, Pod, Fabric Softeners and Conditioners, Stain Remover)
• Dishwashing Products (Liquid, Tablet, Bar, Powder, Paste)
• Surface Cleaner / Floor Cleaner (Floor cleaner, Specialized Cleaner, Multi-Purpose)
• Toilet Care Products (Liquid, In-cisterns & rim Block, other)
• Glass Cleanser Products

By Nature
• Chemical
• Natural

By Application
• Fabric
• Kitchen
• Floor
• Bathroom
• Others (Windows)

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail Stores
• Other Distribution Channels

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Household Cleaning Product industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.