Colombia Squash and Syrup Market Overview, 2028

Colombia, a South American country, has a thriving market for Squash and Syrup products due to its rich cultural heritage and consumer appreciation for flavorful and refreshing beverages. The market has a wide selection of flavours, including both classic favourites like lime and guava and exotic fruits like mango, pineapple, and passion fruit. Colombian customers are increasingly interested in natural and low-sugar options because they want beverages that strike a balance between enjoyment and health consciousness. A focus on convenience, urbanisation, and changing lifestyles are some of the elements that affect the market. Innovative flavours, attractive packaging, and eco-friendly practises help brands stand out from the competition. Colombia's Squash and Syrup market is inextricably linked to the country's rich cultural heritage and traditional beverage practises. Colombians have a long history of enjoying tasty and refreshing beverages, and Squash and Syrup products have become an important part of this cultural fabric. Beverages are important in Colombian culture, not just as thirst quenchers but also as socialising agents and emblems of hospitality. Products from Squash & Syrup are frequently offered at parties, celebrations, and family reunions, adding a touch of sweetness and variety to the table. Colombian consumers appreciate the colourful and diversified flavours offered by Squash & Syrup products, which connect with the country's passion for tropical fruits and need for refreshing drinks in the hot climate.

According to the research report "Colombia Squash & Syrup Market Overview, 2028," published by Bonafide Research, the Colombia Squash & Syrup Market is expected to grow at above 8.56% CAGR from 2023 to 2028. Colombian consumers value the colourful and diversified flavours offered by Squash and Syrup products because they connect with the country's passion for tropical fruits and need for refreshing drinks in the hot climate. Traditional recipes and homemade preparations passed down through generations highlight the cultural significance of Squash and Syrup beverages, creating a sense of nostalgia and authenticity. Colombia's distinct seasons contribute to seasonal variations in Squash and Syrup flavours. During the Christmas season, for example, flavours such as ponche de frutas (fruit punch) and canelazo (a warm spiced drink) are very popular, bringing a festive touch to the market. Colombia is home to numerous indigenous cultures, and their culinary traditions have had an impact on the Squash and Syrup sector. Indigenous ingredients like coca leaves and guayusa are sometimes blended into beverages, providing one-of-a-kind and culturally significant products. Colombia's tropical climate allows for the cultivation of a diverse range of tropical and exotic fruits. Fruits like mango, pineapple, passion fruit (maracuyá), and guava are highly favoured by consumers due to their vibrant flavours and distinct tropical profiles.

Citrus flavours are popular among Colombians. Colombians enjoy berries as well. Blueberries, cranberries, raspberries, and strawberries are sweet and tart, making them a popular choice for Squash and Syrup beverages. Because of the country's tropical climate, tropical and exotic fruits are popular among Colombians. Mango, pineapple, black currant, and apple offer a tropical and delightful experience, displaying the country's extensive fruit selection. Individuals who enjoy the particular flavour of a specific fruit prefer regular Squash and Syrup beverages in Colombia, while blended variations appeal to consumers seeking a more creative and diverse taste experience. The popular flavours that pair well with alcohol are vanilla, caramel, and chocolate, which add a hint of decadence. These inclinations allow for a wide variety of inventive and delectable combinations in Colombia's thriving cocktail sector. Colombia's Squash and Syrup distribution routes are numerous, including both traditional and new means. Traditional distribution routes include wholesalers, retailers, and local grocery stores with well-known brands such as Del Valle, Postobon, and Jumex. Supermarkets, hypermarkets, and convenience stores drive modern channels, which include both local and international brands. E-commerce sites such as Rappi, MercadoLibre, and Amazon provide easy online purchasing experiences.

The Instituto Nacional de Vigilancia de Medicamentos y Alimentos (INVIMA) regulates the Squash and Syrup market in Colombia, setting criteria for labelling, manufacturing practises, and product quality. To demonstrate their dedication to food safety and quality, manufacturers and suppliers may pursue certifications such as ISO 22000 or HACCP. Compliance with these standards is critical for firms looking to gain consumer trust and keep a competitive edge. Colombia hosts Squash and Syrup market events and expos, allowing exhibitors to promote their products, network with professionals, and engage with consumers. In Bogotá, the Feria Internacional del Sector de Alimentos (FISA) displays innovations and trends, while Expoalimentaria Colombia promotes the country's food and beverage industry. These events assist the market in gaining attention, broadening its reach, and connecting with stakeholders. Colombia's Squash and Syrup business is a vibrant and growing landscape. Changes in customer preferences, increased health concern, and a varied range of flavours and options are driving the industry. Colombia's cultural significance of Squash and Syrup beverages, together with the country's abundant fruit supplies, contribute to the market's growth and appeal. The market is distinguished by a wide range of flavours, including citrus, tropical fruits, and berries, which cater to a wide range of taste preferences.

Considered in this report:
• Geography: Colombia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report:
• Colombia Squash & Syrup Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product type:
• Syrup
• Squash

By Types:
• Added Sugar
• Non added Sugar

By Flavour Type:
• Citrus Fruits
• Berry
• Tropical & Exotic Fruits
• Mixed Fruit
• Winter Squash
• Others

By Nature:
• Regular
• Blended

By Distribution Channel:
• Hypermarket/Supermarket
• Convenience Store
• Online
• Others (Speciality store, direct sale)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Squash & Syrup Industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.