France Spreads Market Overview, 2028

France has a strong culinary tradition and is known for its appreciation of high-quality food products. The food market in France is diverse and caters to different tastes and preferences. French consumers often prioritise natural and high-quality ingredients when choosing food spreads. Food plays a central role in French culture, and family meals are cherished occasions. Spreads are often featured as part of a typical French breakfast or snack, accompanied by fresh bread or pastries. Sharing meals and savouring delicious spreads is a valued cultural practise. The French have a sophisticated palate and appreciate a wide range of flavours. They enjoy experimenting with different spread flavours and exploring pairings with bread, crackers, fruits, and even in recipes. Sweet spreads like fruit preserves and chocolate spreads are particularly popular. France is known for its diverse regional cuisines, and this is reflected in the spread market. Different regions have their own unique spread specialties, showcasing local ingredients and flavours. For instance, Provence is famous for its tapenade spread made from olives and anchovies. The French take pride in their gourmet and artisanal food products, and this extends to spreads as well. Artisanal spreads made from premium ingredients and crafted with traditional methods are highly valued by consumers. The country is home to numerous gourmet food stores, known as épicerie fine, where a wide range of high-quality spreads can be found. These stores offer a curated selection of spreads from various regions, allowing customers to explore and indulge in premium options. Galette des Rois, or King's Cake, is a traditional French pastry made during the Epiphany season. It typically contains a hidden figurine, and the person who finds it in their slice becomes the "king" or "queen" for the day. The cake is often served with spreads like fruit preserves or almond cream.

According to the research report "France Spread Market Overview, 2028," published by Bonafide Research, The France Spread Market is expected to add more than 1.26 Billion by 2023-2028. Jam is a classic spread in France, and a variety of fruit jams are enjoyed across the country. French breakfasts often feature a selection of bread or croissants with different fruit jams, including strawberry, raspberry, apricot, and more. Furthermore, Butter holds a special place in French cuisine and is often considered an essential ingredient in cooking and baking. While it is not typically categorized as a spread, it is widely used on bread and pastries. Spreadable fats, such as margarine or vegetable-based spreads, also have their place in the market for those looking for alternative options. Nut spreads, such as hazelnut spread or almond butter, have gained significant popularity in France. They are often enjoyed on bread, crepes, or used as an ingredient in various desserts. Nutella, a popular chocolate and hazelnut spread, holds a special place in the hearts of many French consumers. In France, the spread market is served by various sales channels catering to different consumer preferences and needs. Supermarkets and hypermarkets such as Carrefour, Leclerc, Intermarché, and Auchan play a significant role as they offer a wide range of spreads, making them easily accessible to consumers. Specialty food stores like La Grande Épicerie de Paris, Fauchon, and Hédiard provide a more curated selection of high-quality spreads, appealing to gourmet enthusiasts. Online retailers, including Amazon France, Cdiscount, and Monoprix, offer convenience and the ability to browse and purchase spreads from the comfort of home. Farmers markets provide an avenue for consumers to connect with local producers and artisanal spreads. Additionally, the foodservice sector, with establishments like Paul Bakery, Le Pain Quotidien, and Ladurée, offers spreads as part of their menu offerings. These various sales channels provide consumers with a range of options to satisfy their spread preferences and enhance their dining experiences.

In France, major brands dominate the spreads market. St. Dalfour is known for natural fruit spreads, while Bonne Maman offers gourmet fruit preserves. Nutella is beloved for its chocolate-hazelnut spread, while Président excels in butter and spreadable cheese. Le Petit Marseillais showcases Provence-inspired fruit spreads, Andros offers a variety of fruit-based spreads, and Michel et Augustin provides creative gourmet options. These brands cater to diverse preferences, making the French spreads market rich and varied. France hosts various events and expos related to the spreads market, providing opportunities for brands to showcase their products and connect with consumers. One such event is the Salon du Chocolat, which features chocolate spreads and confectionery delights. The Salon International de l'Agriculture showcases local and regional products, including spreads made from traditional French ingredients. Additionally, food-focused exhibitions like SIAL Paris and Maison & Objet often include sections dedicated to spreads, attracting industry professionals and food enthusiasts alike. The Fête de la Gastronomie celebrates French cuisine and includes various spreads as part of the festivities. The Salon du Fromage et des Produits Laitiers focuses on dairy products, including cheese spreads. The Salon Saveurs des Plaisirs Gourmands is a renowned gourmet food exhibition that showcases a wide range of spreads and delicacies. These events provide a platform for spreading awareness about different spreads and fostering culinary innovation in the market.

The food industry in France is subject to strict regulations to ensure food safety, quality, and labelling standards. The European Union (EU) regulations, such as EU Regulation 1169/2011 on food information for consumers, apply in France as well. This regulation mandates that spread products provide accurate and clear information regarding ingredients, allergens, nutritional values, and origin. Additionally, specific regulations may exist for certain types of spreads, such as butter or cheese spreads, which must meet specific composition and production standards. These regulations aim to protect consumer interests and maintain the integrity of the French market. Adhering to food safety and labelling regulations is crucial for food manufacturers in France. Ensuring compliance with regulations, including ingredient declarations, nutritional labelling, and allergen management, requires ongoing effort and investment. The retail landscape in France is diverse, ranging from large supermarket chains to small specialty stores. Navigating distribution channels and establishing strong relationships with retailers can be a challenge, especially for smaller or newer brands. Besides the challenges With an increasing focus on health and wellness, there is a growing demand for healthier and more nutritious spread options. Consumers are seeking spreads that are low in sugar, free from artificial ingredients, and made from natural and organic ingredients. Manufacturers that can offer such products are likely to thrive in the market. The rising popularity of plant-based and vegan diets is influencing the market. Consumers are looking for plant-based alternatives to traditional spreads, such as nut- or seed-based spreads. Brands that can provide high-quality, flavorful, and sustainable plant-based options have a significant opportunity for growth. Consumer expectations for unique and indulgent flavours continue to rise. Brands that offer innovative flavour combinations, premium ingredients, and a high-quality taste experience will stand out in the market. Additionally, the demand for gourmet or artisanal spreads with distinctive and authentic flavours is expected to grow.

Considered in this report
• Geography: France
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• France Spread Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Spreadable Fats
• Fruit Jam & Preserve Spreads
• Nut Based Spreads
• Chocolate Spreads
• Savory Spreads
• Honey Based Spreads



By End-Use:
• Household
• Commercial

By Nature:
• Conventional
• Organic / Plant Based

By Distribution Channel:
• Hypermarket & Supermarket
• Convenience Store
• Online
• Others (Foodserive & Direct Sales)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to spread industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.