Australia Spreads Market Overview, 2028

Australia is known for its diverse populace, and the variety of food spreads on the market reflects this diversity. In many Australian homes, peanut butter is a standard ingredient. It is a well-liked option for use as a spread on toast, in sandwiches, or in baking. An iconic Australian spread composed of yeast extract is called vegemite. It has a unique flavour and is frequently eaten in sandwiches or on toast. In Australia, a variety of fruit-based spreads are popular, including strawberry jam, raspberry jam, and marmalade. On toast, scones, and as dessert toppings, these spreads are utilised. Australians love the natural and adaptable food spread called honey. It can be smeared on bread, sprinkled on cereal for breakfast, or used as a sweetener in beverages. In Australia, chocolate spreads like Nutella are becoming more popular. They are enjoyed as a topping for toast, pancakes, waffles, and in baked goods. In Australia, savoury spreads including pate, hummus, and cream cheese-based spreads are also well-liked. They are frequently used as spreads or dips on bread and crackers.

According to the research report "Australia Spreads Market Overview, 2028," published by Bonafide Research, The Australia Spreads Market is expected to add more than 440 Million by 2023-2028. Vegemite, a popular yeast extract spread, holds significant cultural importance in Australia. It is often referred to as an Australian icon and is deeply ingrained in the country's culinary identity. Many Australians grew up enjoying Vegemite on their toast or sandwiches. Peanut butter is one of the most consumed food spreads in Australia. It is estimated that Australians consume over 10 million kilograms of peanut butter each year. The demand for peanut butter continues to rise, with various brands offering different flavors and textures to cater to consumer preferences. The food spread market in Australia has embraced the use of indigenous ingredients. Manufacturers have started incorporating native Australian ingredients like macadamia nuts, lemon myrtle, bush tomatoes, and quandong (a native fruit) into spreads, adding unique flavors and promoting indigenous culinary heritage. As health-consciousness grows among consumers, there has been a rise in the demand for healthier food spread options in Australia. Brands have responded by introducing spreads with reduced sugar, organic ingredients, natural sweeteners, and even spreads with added superfood benefits like chia seeds or hemp. The market for artisanal and gourmet spreads has expanded in Australia. Small-scale producers are crafting high-quality spreads with unique flavor combinations, such as fig and walnut, chili-infused spreads, or truffle-infused butter. These spreads cater to consumers seeking premium and indulgent options. Chocolate spreads have gained immense popularity in Australia. Beyond traditional chocolate hazelnut spreads, innovative variations with added ingredients like salted caramel, cookies and cream, or white chocolate have captured the market's attention. These spreads are not only used for breakfast but also as dessert toppings or baking ingredients. With increasing consumer awareness about environmental issues, sustainable packaging has become a focus in the food spread market. Many brands are adopting eco-friendly packaging materials and practices, such as using glass jars or recyclable packaging, to reduce their environmental footprint. The growing popularity of plant-based diets and vegan lifestyles has influenced the food spread market in Australia. Manufacturers are introducing vegan-friendly and plant-based spreads, utilizing ingredients like almond butter, coconut oil, or soy-based alternatives, to cater to this expanding consumer segment.

Australia is known for its diverse flora, which contributes to a wide variety of honey flavors. In addition to traditional honey, there are unique and regional varieties such as eucalyptus honey, manuka honey, and leatherwood honey, each with its distinct taste and health benefits. Food spreads in Australia have embraced the trend of incorporating superfoods into their products. Spreads enriched with superfoods like acai, matcha, spirulina, and turmeric are becoming increasingly popular, offering both flavor and added nutritional value. Australians have developed a growing fondness for spicy and hot flavors, leading to the popularity of spreads infused with chili peppers, jalapeños, or other hot spices. These spreads add a kick to sandwiches, burgers, and snacks, catering to those with a love for heat. While peanut butter remains a staple, other nut spreads have gained traction in Australia. Almond butter, cashew butter, and macadamia nut butter are now widely available, offering alternative options for those with dietary restrictions or looking for different flavor profiles. Australia's coastal location has influenced the food spread market, with the introduction of spreadable seafood products. Spreads made from crab, prawns, and smoked salmon are enjoyed as toppings, dips, or fillings, providing a taste of the ocean. As dietary restrictions and food allergies become more prevalent, there is a growing demand for gluten-free and allergen-friendly food spreads in Australia. Brands have responded by offering spreads free from gluten, dairy, soy, or other common allergens to cater to these specific dietary needs. In response to the wellness trend, some food spreads in Australia are fortified with additional nutrients or functional ingredients. These spreads may include added vitamins, minerals, probiotics, or omega-3 fatty acids, providing an extra health boost.

Vegemite, one of Australia's most iconic food spreads, was first developed in 1922 by chemist Dr. Cyril Callister. It quickly gained popularity and became an integral part of Australian culture. Over the years, Vegemite has undergone various ownership changes, with the brand currently owned by Bega Cheese Limited. Vegemite continues to be a dominant player in the Australian food spread market. The Peanut Butter 'Great Label War': In 2019, a significant event unfolded in the Australian peanut butter industry. Coles, a major supermarket chain, launched its private label peanut butter, which had similar packaging and branding to that of market leader Bega Cheese's peanut butter. This led to a legal battle between the two companies over alleged misleading conduct and infringement of intellectual property. The dispute highlighted the fierce competition in the Australian food spread market. The market showcases a variety of interesting trends and developments. Health-conscious options, including reduced sugar spreads and those enriched with superfoods, have gained popularity as consumers seek healthier alternatives. Indigenous ingredients are being incorporated, highlighting the rich culinary heritage of Australia's First Nations and supporting Indigenous businesses.

Considered in this report:
• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report:
• Australia Spread Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Spreadable Fats
• Fruit Jam & Preserve Spreads
• Nut Based Spreads
• Chocolate Spreads
• Savory Spreads
• Honey Based Spreads

By End-Use:
• Household
• Commercial

By Nature:
• Conventional
• Organic / Plant Based

By Distribution Channel:
• Hypermarket & Supermarket
• Convenience Store
• Online
• Others (Foodserive & Direct Sales)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to spread industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.