Germany Spreads Market Overview, 2028

Germans have a strong affinity for spreads, which are commonly enjoyed as part of their daily meals and snacks. Spreads play a central role in German breakfast rituals. Germans often start their day with a hearty breakfast consisting of fresh bread, butter, jams, and other spreads. It is considered an important mealtime and a moment to savour and enjoy a variety of spreads. In addition to classic spreads, German consumers also enjoy seasonal flavours. During special occasions and holidays, spreads with seasonal ingredients like spiced apple, gingerbread, or pumpkin can be found in the market. Germany has regional specialties when it comes to spreads. For example, Obatzda, a Bavarian cheese spread made with Camembert or similar soft cheese, is a popular choice in the southern part of the country. Germany has a strong bread culture, with a wide variety of breads available. This has contributed to the popularity of spreads, as they are often paired with different types of bread. Germany hosts various festivals celebrating bread and spreads. These events showcase the country's diverse bread culture and offer visitors the opportunity to taste and learn about different spreads, from traditional to innovative flavours. The Anuga trade fair, the Bread & Butter Festival in Berlin, the International Bread Market in Freiburg, the Bread and Cheese Market in Düsseldorf, and the Bread Festival in Ulm are some of the most popular events in Germany. There is a thriving market for artisanal and homemade spreads in Germany. Many small-scale producers offer unique and high-quality spreads made with locally sourced ingredients, catering to the demand for authentic and artisanal products.

According to the research report "Germany Spread Market Overview, 2028," published by Bonafide Research, The Germany Spread Market was valued at above USD 5.02 Billion in 2022. In Germany, the food spread market is dominated by major brands such as Nutella, Nusspli, Schwartau, Alnatura, Rapunzel, Leimer, and Em-Eukal. Nutella's chocolate hazelnut spread is particularly popular, while Nusspli offers a creamy and nutty chocolate spread. Schwartau is known for its diverse fruit jams and spreads, and Alnatura and Rapunzel cater to the demand for organic options. Leimer specialises in bakery spreads, and Em-Eukal offers a variety of fruit syrups and jams. Spread Market is available through various sales channels in the country. Specialty stores, including delicatessens, gourmet shops, and health food stores, cater to consumers seeking specific or niche food spreads. These stores often offer a curated selection of high-quality and unique spreads to cater to diverse tastes and preferences. Convenience stores such as Rewe To Go, Edeka Express, and Lidl Express are popular for quick and on-the-go purchases. They often stock a limited selection of food spreads, providing convenience to consumers in need of immediate access. The rise of e-commerce has significantly impacted the food spread market in Germany. Online retailers like Amazon, food delivery platforms, and the official websites of brands themselves offer the convenience of purchasing spreads online and having them delivered to the doorstep.

Germany is known for its high consumption of butter. It is estimated that Germans consume an average of over 6 kilogrammes of butter per person annually, making it one of the highest butter-consuming countries in the world. Germans are increasingly seeking healthier options in spreads. This has led to the rise of spreads made from alternative ingredients like seeds (chia, flax, and sunflower), legumes (chickpeas, lentils), and vegetable-based spreads like hummus. The demand for vegan and plant-based spreads has been on the rise in Germany, driven by the growing number of individuals adopting vegan and vegetarian lifestyles. Plant-based spreads made from nuts, seeds, and vegetables are widely available to cater to this market segment. Furthermore, Jam holds a significant place in Germany's food culture, with a wide variety of flavours and types available. Traditional German jams, such as strawberry, raspberry, and apricot, are popular choices. In addition to the traditional fruit jams, Germany is also known for specialty jams like quince, elderberry, and plum. German households often enjoy jam spread on bread or pastries for breakfast or as a sweet treat throughout the day. Germany follows EU regulations and directives related to food safety, hygiene, labelling, and composition. These regulations ensure that food products, including spreads, meet the established standards and requirements across the European market. The Federal Office of Consumer Protection and Food Safety (BVL) is responsible for controlling and monitoring the safety and quality of food products, including spreads. They oversee issues such as product labelling, hygiene standards, and compliance with food safety regulations.

German consumers are embracing global flavours and are open to trying spreads with unique and exotic ingredients from different cuisines. This trend encourages innovation and diversification in the spread market. With busy lifestyles, there is a demand for spreads that offer convenience and easy-to-use packaging. Single-serve portions and portable formats cater to the needs of consumers who are looking for quick and on-the-go options. Consumers are seeking personalised food experiences, and this trend is extending to spreads as well. Brands that offer customizable spreads, allowing consumers to choose their preferred ingredients or flavours, are likely to attract attention and cater to individual preferences. Educating consumers about the benefits and usage of different spreads can be a challenge. Some spreads, such as plant-based alternatives, may require additional awareness campaigns to familiarise consumers with their taste, texture, and nutritional advantages. Spreads need to have an adequate shelf life to maintain their quality and freshness. Ensuring proper preservation and minimising the use of artificial preservatives can be challenging, particularly for products with natural ingredients. Consumer preferences and trends can shift rapidly, making it essential for brands to stay updated and adapt to changing demands. Meeting the evolving expectations for healthier, natural, and sustainable spreads requires continuous innovation.

Considered in this report
• Geography: Germany
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Germany Spread Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Spreadable Fats
• Fruit Jam & Preserve Spreads
• Nut Based Spreads
• Chocolate Spreads
• Savory Spreads
• Honey Based Spreads



By End-Use:
• Household
• Commercial

By Nature:
• Conventional
• Organic / Plant Based

By Distribution Channel:
• Hypermarket & Supermarket
• Convenience Store
• Online
• Others (Foodserive & Direct Sales)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to spread industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.