Colombia Instant Food Market Overview, 2028

In recent years, Colombia has undergone significant transformation and growth. The demand for ready-to-eat meals has increased dramatically as a result of the rapidly expanding urban population and shifting consumer preferences. Instant food products, ranging from noodles and soups to ready-made meals, have become an integral part of the Colombian food market. The industry has been driven by factors such as busy lifestyles, increased disposable incomes, and the desire for quick and hassle-free meal solutions. Colombia's rich culinary heritage and diverse gastronomy have also influenced the instant food market, leading to the incorporation of local flavours and traditional recipes into instant food offerings. As a result, the Colombian instant food industry has become a dynamic and competitive sector, with both domestic and international players vying for market share. Colombia has a rich culinary heritage with diverse regional cuisines and traditional dishes. Traditional Colombian flavours and cooking techniques are often incorporated into instant food products, providing a sense of familiarity and authenticity. Instant food options that showcase traditional recipes, such as bandeja paisa or ajiaco soup, resonate with Colombians who appreciate their cultural food heritage. Colombian culture places great importance on family and social gatherings. Sharing meals with loved ones is a cherished tradition. Instant food products that offer convenience and quick preparation while still allowing for communal dining are valued in Colombian households. They enable families and friends to come together and enjoy shared moments, even with busy schedules. Colombia is known for its vibrant celebrations and festivals throughout the year. These occasions often involve food as a central part of the festivities. Instant food products that cater to specific celebrations, such as empanadas or buuelos during Christmas, are popular choices for easy and quick preparation while still capturing the essence of the traditional dishes associated with the festivities.

According to the research report "Colombia Instant Food Market Overview, 2028," published by Bonafide Research, the Colombia Instant Food Market is expected to add USD 192.79 Million from 2023 to 2028. A greater demand for quick and easy meals has resulted from people's busy and fast-paced lifestyles. Customers who don't have a lot of time to prepare meals can take advantage of instant food products, which are a quick and easy option. They meet the requirements of contemporary Colombian customers by providing convenience without sacrificing flavour or variety. The instant food market in Colombia has grown as disposable incomes have increased. Convenience and high-quality food products are now more affordable for consumers. With its variety of flavours, varieties, and packaging options, instant food appeals to consumers looking for meal options that are both affordable and accessible. In order to keep up with shifting preferences among consumers, manufacturers in the instant food sector frequently introduce novel products. This includes catering to specific dietary requirements, incorporating traditional flavours, and providing healthier alternatives. Product development drives market expansion by attracting and retaining customers. The perception of instant food has expanded to include a wider range of options than just those that are processed or unhealthy. Instant food products are now viewed as convenient yet nutritious meal alternatives due to technological advancements and the introduction of healthier ingredients and preparation methods. Based on the instant food products segment, this includes breakfast cereal, Instant Noodles, pasta, snacks, instant ready meals, desserts, and others. Instant noodles gain popularity, and instant ready meals have the second-highest market share. Instant ready meals provide portion-controlled servings, which can be beneficial for individuals who are conscious of their calorie intake or are looking for convenient portion sizes. This helps consumers manage their food portions and maintain a balanced diet. Instant-ready meals featuring proteins like chicken, beef, or fish are in high demand. These meals often come with accompanying sides such as vegetables, grains, or sauces, providing a complete and balanced meal in a convenient package. Furthermore, the demand for vegetarian and vegan instant ready meals is on the rise in Colombia. Consumers who follow plant-based diets or seek meatless alternatives are looking for convenient and flavorful options that meet their dietary preferences.

Colombian consumers are increasingly open to trying international flavours and cuisines. This has led to the introduction of instant food products inspired by global cuisines, allowing consumers to enjoy diverse culinary experiences from around the world. Packaging plays a crucial role in the instant food market, ensuring product freshness, convenience, and ease of use. Manufacturers are focusing on innovative packaging designs that enhance the shelf life of products and improve the consumer experience. Based on the packaging types segment, which includes normal and frozen packaging, in the Colombian market; normal packaging has the highest market share. Based on the distribution channel includes the Supermarket/Hypermarket, Departmental/Convenience Store, Online Store and Others. Supermarket/Hypermarket is leading segment. In Future the online stores will grow at the highest cagr rate. Due to Online stores offer convenience and accessibility to consumers. With just a few clicks, customers can browse through a wide range of instant food products, place orders, and have they delivered to their doorstep. This eliminates the need for physical travel to brick-and-mortar stores, saving time and effort for consumers.

Considered in this report
• Geography: Colombia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Colombia Instant Food market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation



By Product type:
• Breakfast Cereal
• Instant Noodles & pasta
• Snacks
• Instant ready Meal
• Desserts
• Others

By Packaging Type:
• Normal
• Frozen

By Distribution channel:
• Supermarket/Hypermarket
• Departmental/Convenience Store
• Online Store
• Others (Specialty Stores)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Instant Food industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.