Saudi Arabia Instant Food Market Overview, 2028

Saudi Arabia has seen an overall transformation in its socio-cultural practises, particularly since the epidemic phase. Rapid economic expansion, more westernisation, a big presence of instant food, and a burgeoning culture of eating out together have all contributed to the rapid rise of the instant food market in Saudi Arabia. Saudi Arabia, a country recognised for its rich culinary tradition and diverse cuisine, has embraced the convenience and accessibility offered by rapid meal options. Instant food refers to pre-packaged meals and snacks that can be quickly made and consumed, providing convenience and time savings to busy individuals and families. Furthermore, the Saudi Arabian quick food sector has seen a noticeable change towards healthier and more nutritional goods. Recognising the increased awareness and appetite for healthy eating options. The rise of e-commerce platforms and meal delivery services has boosted the sector even further, giving consumers easy access to a wide range of rapid food options. Given the predominance of Islam in Saudi Arabia, halal food requirements are of utmost importance to consumers. The instant food market in the country pays special attention to halal certification, ensuring that all products comply with Islamic dietary laws. This commitment to halal practices provides reassurance to consumers and establishes trust in the quality and integrity of the instant food offerings. Saudi Arabia's instant food market incorporates local ingredients and traditional recipes, showcasing the country's culinary heritage.

According to the research report "Saudi Arabia Instant Food Market Overview, 2028," published by Bonafide Research, the Saudi Arabia Instant Food market is predicted to reach market size of USD 3.45 Billion by 2028. Saudi Arabia's food manufacturing business is critical in making and selling a wide range of instant food products. Local and foreign food manufacturers both invest in R&D to create novel and convenient instant meal solutions that meet the changing needs and preferences of Saudi consumers. These companies use their experience in food production, packaging, and distribution to assure a consistent supply of instant food products on the market. Furthermore, the packaging business contributes significantly to the expansion of the instant food market by ensuring product safety, longer shelf life, and appealing presentation. Packaging designs and materials are optimised to maintain the quality and freshness of instant food products while also making them visually appealing to customers. The packaging sector also contributes to convenience by creating simple-to-use packaging formats, such as microwaveable containers and single-serving pouches, which correspond to consumers' on-the-go consumption patterns. Saudi Arabian consumers often gravitate towards instant food options that embrace traditional Arabic flavors and dishes. Instant food products that feature local staples like rice, lamb, chicken, dates, and aromatic spices are popular choices. Traditional dishes like mandi, kabsa, falafel, and hummus are often incorporated into instant food offerings, providing a sense of familiarity and cultural connection. Social media plays a significant role in shaping food trends in Saudi Arabia. Influencers and bloggers share their experiences and recommendations regarding instant food products, which often influence consumer choices. Social media platforms provide a space for individuals to showcase their culinary skills, share recipes, and discover new instant food options. This cultural trend highlights the impact of digital platforms in driving consumer preferences and shaping the instant food market.

Instant ready meals are one of the majorly preferred instant foods among consumers of Saudi Arabia. Convenience is a key factor driving the popularity of instant ready meals. Saudi Arabia has experienced rapid urbanization and an increase in the number of working individuals, resulting in time constraints for meal preparation. Instant ready meals provide a quick and hassle-free solution as they are pre-cooked, pre-portioned, and require minimal effort for heating or preparation. This convenience appeals to busy professionals, students, and families looking for convenient meal options without compromising on taste and quality. Furthermore, quality and taste of instant ready meals have significantly improved over time, addressing the previous perception that instant food compromises on flavor and quality. Manufacturers invest in research and development to enhance the taste, texture, and overall sensory experience of their ready meals. This focus on quality and taste has garnered consumer trust and loyalty, leading to increased popularity. Furthermore during the forecast period instant snack is expected to register highest CAGR of the market in Saudi Arabia.

Supermarket/ hypermarket are significant contributor in the development of instant food market in Saudi Arabia. Supermarkets and hypermarkets sell a wide variety of instant food products, giving customers a large selection to pick from. They carry a wide range of instant food brands, flavours, and varieties, including ready-to-eat meals, snacks, beverages, and pantry basics. This wide selection of possibilities allows customers to experiment with numerous options and find instant meal products that suit their preferences and dietary requirements. A huge percentage of the Saudi populace has easy access to supermarkets and hypermarkets. They are often found in urban and residential locations, making it easy for consumers to visit and acquire food goods quickly. These establishments' extended hours also fit diverse schedules, allowing people to shop at their leisure. Because of their accessibility and convenience, supermarkets and hypermarkets are popular. Some of the supermarket and hypermarket chains in Saudi Arabia that distribute K food products includes, Al-Othaim, Panda, Jumbo, LuLu Hypermarket, Al-Faiha and many more.

Considered in this report:
• Geography: Saudi Arabia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report:
• Saudi Arabia Instant Food market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Products:
• Breakfast Cereal
• Instant Noodles & pasta
• Snacks
• Instant ready Meal
• Desserts
• Others

By Packaging:
• Normal
• Frozen

By Distribution Channel:
• Supermarket/Hypermarket
• Departmental/Convenience Store
• Online Store
• Others (Specialty Stores)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Instant Food industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.