South Korea Sports Nutrition Market Overview, 2028

The sports nutrition industry in South Korea has experienced significant growth and transformation in recent years, fueled by a combination of factors. With a population known for its passion for fitness and a strong emphasis on health and wellness, the demand for sports nutrition products has surged. South Korea's sports nutrition industry encompasses a wide range of products, including protein powders, energy bars, sports drinks, and supplements designed to enhance athletic performance, aid in recovery, and support overall well-being. The industry is driven by a growing fitness culture, a desire for optimal athletic performance, and the increasing adoption of Western fitness trends. The Korean market is characterised by a strong focus on innovation, with local and international companies introducing novel ingredients, formulations, and delivery systems to cater to the evolving needs and preferences of consumers. Additionally, advancements in e-commerce and the widespread use of social media platforms have provided a convenient platform for consumers to access and explore sports nutrition products. The South Korean sports nutrition industry is poised for further growth, with a consumer base that values both physical fitness and holistic well-being and an industry that continues to evolve to meet their diverse needs.

According to the research report "South Korea Sport Nutrition Market Overview, 2028," published by Bonafide Research, the South Korea Sport Nutrition Market is expected to grow at USD 559.34 Million from 2023 to 2028. Fitness and health consciousness have increased significantly among South Koreans. More people are engaged in regular physical activity, joining gyms, and playing sports. Because of the expanding fitness culture, there is a demand for sports nutrition products that can help with performance, recuperation, and overall well-being. Furthermore, the influence of K-pop and celebrity culture in South Korea has had a significant impact on various industries, including sports nutrition. Celebrities and idols often promote fitness, healthy lifestyles, and exercise, which motivate their fans to follow suit. The endorsement of sports nutrition products by popular celebrities and influencers has increased awareness and sparked interest in these products among consumers. As well, South Koreans have embraced Western fitness ideals, and consumers are increasingly looking for products that reflect these trends. Consumers are looking for goods that are regularly used and promoted by athletes and fitness enthusiasts around the world, influenced by international sports nutrition practises. As a result, there has been an increase in demand for protein powders, pre-workout supplements, and other sports nutrition items that are regularly used in Western countries. Based on the products types segment includes the Sports Drinks, sports food considered the energy bars, Protein bars, gel, sports supplement includes the tablets and capsules, in South Korea the Protein food is consumed by the consumer, Protein-rich foods are often incorporated into weight management plans as they help promote satiety and preserve lean muscle mass. Consuming protein can help individuals feel fuller for longer, potentially reducing overeating and supporting weight loss or maintenance efforts. Furthermore, Protein is one of the macronutrients required for a balanced diet. Including adequate protein in meals helps ensure proper nutrient intake and supports overall health and well-being. Various protein bars and energy bars are consumed by the South Korean people. Gluten-free protein and energy bars cater to individuals with gluten sensitivities or those following a gluten-free diet. These bars are made without gluten-containing ingredients like wheat, barley, or rye and often feature alternative grains, seeds, or nuts as a protein source. Performance and energy bars are specifically designed to provide a quick source of energy and nutrients for athletes or individuals engaging in intense physical activities. These bars often contain a balanced combination of carbohydrates, protein, and fats to support endurance and replenish energy stores.

There are various opportunities and restraints in the sports nutrition market. South Korea has its own unique dietary traditions and cultural preferences, which may influence the adoption of sports nutrition products. The traditional Korean diet often emphasises balanced meals and includes a variety of ingredients, which may require education and awareness to integrate sports nutrition products. Compliance with regulatory requirements, labelling regulations, and health claims can pose challenges for sports nutrition companies entering or operating in the South Korean market. Meeting regulatory standards and obtaining necessary approvals can be time-consuming and costly. Furthermore, Price sensitivity can be a restraint for some consumers in South Korea. Sports nutrition products, especially premium or imported brands, may be perceived as expensive, limiting their accessibility to certain segments of the population. Furthermore, South Korea has seen a rise in fitness consciousness and participation in physical activities. This presents an opportunity for sports nutrition products as consumers seek supplements and nutritional support to enhance their athletic performance and achieve their fitness goals. The emphasis on health and wellness is expanding in South Korea, with consumers becoming more aware of the importance of nutrition for overall well-being. This creates opportunities for sports nutrition products that promote health, provide essential nutrients, and support active lifestyles. Busier lifestyles and a preference for convenience have fueled the demand for sports nutrition products that are easy to consume on the go. Ready-to-drink shakes, protein bars, and single-serving packets of supplements offer convenience and portability, catering to the needs of busy individuals.

Based on the raw material types segment, which includes animal-based and plant-based, in South Korea, the plant-based sports nutrition market holds the highest market share. The number of individuals adopting vegetarian or vegan lifestyles in South Korea has been steadily increasing. These individuals seek sports nutrition products that are free from animal-derived ingredients and prefer plant-based alternatives. Plant-based raw materials provide suitable options for this consumer segment. Distribution channel includes the Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online/E-Commerce/Internet Retailing, Drugstores and Pharmacies and Other Distribution Channels, in South Korea the speciality stores also play the crucial role for this market, there are various speciality stores that offer the sports nutrition products BodyFactory, Nutrition Depot, FitnessShop Korea and more.

Considered in this report
• Geography: South Korea
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• South Korea Sports Nutrition market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product type:
• Sports Food (Energy bars, Protein bars and gel)
• Sports Drink
• Sport Supplement
• Powder

By Raw Material Types
• Animal Based
• Plant Based

By Distribution channel:
• Supermarket/Hypermarket
• Specialty Stores
• Convenience Stores
• Online/E-Commerce/Internet Retailing
• Drugstores and Pharmacies
• Other Distribution Channels (Health food Shops, Direct Selling, etc.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Sports Nutrition industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.