United Kingdom (UK) Sports Nutrition Market Overview, 2028

The sport nutrition market in the United Kingdom has seen substantial expansion and evolution in recent years, reflecting the country's profound passion for sports and fitness. With a varied range of sporting disciplines and a strong sporting culture, there is an increased demand for high-quality sports nutrients. Athletes, fitness enthusiasts, and health-conscious people are increasingly recognising the importance of nutrition in reaching peak performance and maintaining optimal health. As a result, the sport nutrition market in the United Kingdom has grown into a vibrant sector, catering to the changing demands of customers seeking goods that improve athletic performance, aid in recovery, and promote general well-being. Protein supplements, energy-boosting formulations, vitamins, minerals, and specialised nutritional supplements are all available. Social media platforms play a significant role in shaping consumer behavior and trends. Fitness influencers and athletes have a substantial impact on the purchasing decisions of their followers. Endorsements, product recommendations, and fitness-related content shared on platforms like Instagram and YouTube influence consumer choices, contributing to the popularity and adoption of sports nutrition products. There is a growing consumer preference for plant-based and sustainable sports nutrition products. As individuals embrace vegetarian, vegan, and flexitarian lifestyles, they seek plant-based protein powders, bars, and supplements. Additionally, there is an increasing focus on eco-friendly packaging, ethical sourcing, and sustainability, driving demand for products that align with these values. According to the research report "United Kingdom Sports Nutrition Market Overview, 2028," published by Bonafide Research, the United Kingdom Sports Nutrition market is anticipated to add USD 833 Million from 2023 to 2028. The sports nutrition market in the United Kingdom has a long and storied history. It can be traced back to the early 1900s, when athletes began to experiment with different ways to improve their performance. One of the earliest sports nutrition products was Horlicks, a malted milk drink that was developed in the UK in 1891. Horlicks was originally marketed as a breakfast food, but it soon became popular among athletes for its energy-boosting properties. In the 1950s, the sports nutrition market in the UK began to grow rapidly. This was due in part to the increasing popularity of weightlifting and bodybuilding, as well as the growing awareness of the importance of nutrition for athletic performance. One of the key players in the early days of the sports nutrition market in the UK was Glanbia, a dairy company that began producing whey protein supplements in the 1950s.The sports nutrition market in the UK has continued to grow in recent years. This is due to a number of factors, including the increasing popularity of sports participation, the growing awareness of the importance of nutrition for health, and the increasing availability of sports nutrition products online. Some of the most popular sports nutrition products in the UK today include protein powders, pre-workout supplements, and meal replacements. There is a growing convergence of sports nutrition and functional foods in the UK. Manufacturers are incorporating functional ingredients, such as probiotics, antioxidants, and adaptogens, into sports nutrition products to offer additional health benefits beyond athletic performance. This trend aligns with the broader consumer interest in holistic well-being and the integration of nutrition into daily routines. The UK market is witnessing the emergence of sports nutrition products specifically targeted towards women. Brands are recognizing the unique nutritional needs and considerations of female athletes and active women, including hormonal support, bone health, and beauty-related benefits. This trend reflects the increasing participation of women in sports and fitness activities.

The product type of the market includes Sports Supplements (Tablet and Capsules), Sports Drinks, Sports Foods (Protein Bars, Energy Bars, Gels, etc.) and Powder. Sports drinks are dominating the sports nutrition market of United Kingdom. Sports drinks are effective in rehydrating and hydrating the body after exercise. They contain electrolytes and carbohydrates that help to replace what is lost through sweat. This is important for maintaining performance and preventing fatigue. Furthermore, Sports drinks are convenient to consume. They are available in a variety of flavors and can be easily purchased at most convenience stores, supermarkets, and online retailers. Sports drinks have gained endorsements from health professionals, including sports nutritionists, dieticians, and coaches. These endorsements have highlighted the benefits of sports drinks in supporting hydration, energy, and electrolyte balance during intense physical activity. Positive recommendations from experts have increased consumer trust and further propelled the market dominance of sports drinks. Some of the major brands of sports drinks for sports nutrition in the United Kingdom includes, Gatorade, Lucozade, Powerade, BodyArmor and many more. Online Channel is playing significant role in the development of Sports nutrition market of United Kingdom and is leading the market of United Kingdom as well. Online platforms provide access to an extensive range of sports nutrition products. Consumers can easily compare brands, flavors, ingredients, and prices, allowing them to make informed purchasing decisions. Online retailers often stock a wider variety of products compared to physical stores, ensuring that customers can find the specific items they need. The ability to choose from a vast selection of products has made online channels a go-to option for sports nutrition consumers. Online retailers offer convenient home delivery options, allowing consumers to have their sports nutrition products delivered directly to their doorstep. This is particularly advantageous for individuals who may not have easy access to physical stores or prefer the convenience of doorstep delivery. Additionally, many online retailers offer subscription services, where customers can schedule regular deliveries of their preferred sports nutrition products. This hassle-free approach to replenishing supplies has been appealing to consumers and has fueled the growth of online channels in the sports nutrition market. Some of the main online channel that distributes sports nutrition products in United Kingdom includes, Amazon, Myprotein, GoNutrition, The Protein Works, Bulk Powders and many more. Considered in this report: • Geography: United Kingdom • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • United Kingdom Sports Nutrition market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type: • Sports Supplements (Tablet and Capsules) • Sports Drinks • Sports Foods (Protein Bars, Energy Bars, Gels, etc.) • Powder By Raw Material Type: • Animal Based • Plant Based • Mixed

By Distribution Channel: • Supermarkets and Hypermarkets • Specialty Stores • Convenience Stores • Online/E-Commerce/Internet Retailing • Drugstores and Pharmacies • Other Distribution Channels (Health food Shops, Direct Selling, etc.) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sports Nutrition industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.