Saudi Arabia Sports Nutrition Market Overview, 2028

The sports nutrition market in Saudi Arabia is a rapidly growing market. This growth is being driven by a number of factors, including the increasing popularity of sports and fitness activities in the country, the rising awareness of the importance of sports nutrition, and the increasing availability of sports nutrition products in the country. Saudi Arabia has witnessed a surge in demand for sports nutrition products in recent years. With a robust economy and a population that embraces an active lifestyle, the market offers a plethora of opportunities for local and international brands alike. The Kingdom's commitment to promoting health and well-being, coupled with a rising awareness of the importance of proper nutrition in sports performance, has fueled the growth of this specialized market. Emphasizing quality, safety, and efficacy, the sports nutrition market in Saudi Arabia aligns with international standards and regulations to ensure that consumers have access to reliable and effective products. Moreover, with the advancement of e-commerce platforms and the widespread use of digital media, brands have found innovative ways to engage with consumers, educate them about the benefits of sports nutrition, and provide convenient online shopping experiences. In this competitive landscape, the Saudi Arabian sports nutrition market continues to evolve, offering an array of products tailored to individual preferences, dietary requirements, and fitness goals, contributing to the overall well-being and athletic performance of the nation's population. The Saudi Arabian government has shown a commitment to promoting health and well-being among its citizens. It has launched initiatives and campaigns to encourage physical activity, healthy eating habits, and fitness. The government's support provides a conducive environment for the growth of the sports nutrition market, and it helps build consumer trust and confidence in the quality and safety of the products available.

According to the research report "Saudi Arabia Sports Nutrition Market Overview, 2028," published by Bonafide Research, the Saudi Arabia Sports Nutrition market is expected to add USD 123 Million from 2023 to 2028. Arabia's consumer demands in the sports nutrition market are continuously evolving. As the population becomes more health-conscious and fitness-oriented, their expectations and preferences for sports nutrition products are changing. Consumers are seeking innovative formulations, cleaner ingredient profiles, personalized options, and a greater emphasis on natural and organic products. This dynamic demand drives brands to adapt and introduce new offerings to cater to the evolving needs of the consumers. The sports nutrition market in Saudi Arabia is subject to regulatory developments and compliance requirements. The Saudi Food and Drug Authority (SFDA) oversees the regulation and safety of food and dietary supplements, including sports nutrition products. As the regulatory landscape evolves, brands must stay up-to-date with the latest guidelines, labeling requirements, and safety standards. This dynamic regulatory environment shapes product formulations, labeling practices, and ensures the safety and quality of sports nutrition products available in the market. Technology plays a significant role in shaping the sports nutrition market in Saudi Arabia. The country has witnessed significant advancements in e-commerce platforms, mobile applications, and digital marketing. Brands are leveraging these technological advancements to engage with consumers, provide personalized recommendations, and offer seamless online purchasing experiences. This digital transformation enhances convenience, accessibility, and consumer engagement within the sports nutrition market.

The powder product is majorly consumed in Saudi Arabia as sports nutrition product. Furthermore sports foods are gaining significant traction as sports nutrition product in Saudi Arabia. Sports foods are specifically formulated to provide targeted nutrition for athletes and active individuals. They are designed to optimize performance by supplying the necessary nutrients, such as carbohydrates, proteins, and fats, in the right ratios and quantities. Saudi Arabian consumers, including athletes and fitness enthusiasts, are increasingly recognizing the importance of proper nutrition in enhancing their performance and are turning to sports foods to support their training and competitive goals. Sports foods, such as energy bars, protein bars, and ready-to-drink shakes, offer convenience and portability. They are pre-packaged and easy to carry, making them convenient for on-the-go consumption. Saudi Arabian consumers, often leading busy lifestyles, appreciate the convenience of sports foods as they provide a quick and accessible source of nutrition before, during, or after exercise. Saudi Arabia has witnessed a growing emphasis on health and fitness in recent years. People are becoming more health-conscious and are actively adopting active lifestyles and exercise routines. This increased awareness of health and fitness has driven the demand for sports nutrition products, including sports foods. Consumers in Saudi Arabia are seeking nutritional options that support their fitness goals and enhance their overall well-being.

The distribution channel of the market includes Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online/E-Commerce/Internet Retailing, Drugstores and Pharmacies, and Other Distribution Channels (Health food Shops, Direct Selling, etc.). Drug stores and pharmacies are the major source for distributing sports nutrition products in Saudi Arabia and are significantly leading the market as well. Drug stores and pharmacies have an extensive and well-established distribution network across Saudi Arabia. They have multiple branches located in various cities and neighbourhoods, making it convenient for consumers to access sports nutrition products. The wide reach of drug stores and pharmacies ensures that sports nutrition products are readily available to a larger consumer base. Pharmacists and healthcare professionals working in drug stores and pharmacies are trained and knowledgeable about health-related products. They can provide expert advice and guidance to consumers seeking sports nutrition products. Whether it's recommending the appropriate product for specific fitness goals or addressing questions about ingredients and usage, the expertise of pharmacists adds value to the purchasing experience. Some of the famous drug stores and pharmacies in Saudi Arabia that distributes sports nutrition products in Saudi Arabia include, Al Nahdi Pharmacy, Sewar Pharmacy, Life Pharmacy, Protein House and many more.

Recent Developments:
• On March 8, 2023, the Saudi Arabian Food and Drug Authority (SFDA) announced that it had approved the sale of a new plant-based protein powder by the company Herbalife Nutrition. The product, called Herbalife24 Plant-Based Protein Powder, is made from pea protein and rice protein. It is the first plant-based protein powder to be approved by the SFDA.
• On April 12, 2023, the company MuscleTech announced that it had opened a new distribution center in Saudi Arabia. The center is located in Jeddah, and it will help to improve the availability of MuscleTech products in the country.
• On May 2, 2023, the company Optimum Nutrition announced that it had launched a new line of sports nutrition products in Saudi Arabia. The line, called Optimum Nutrition GO-PACKS, is designed for on-the-go athletes. The products are small, portable, and easy to consume.



Considered in this report:
• Geography: Saudi Arabia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Saudi Arabia Sports Nutrition market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Sports Supplements (Tablet and Capsules)
• Sports Drinks
• Sports Foods (Protein Bars, Energy Bars, Gels, etc.)
• Powder

By Raw Material Type:
• Animal Based
• Plant Based
• Mixed

By Distribution Channel:
• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online/E-Commerce/Internet Retailing
• Drugstores and Pharmacies
• Other Distribution Channels (Health food Shops, Direct Selling, etc.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sports Nutrition industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.