Australia Sports Nutrition Market Overview, 2028

The sports nutrition industry in Australia is a growing sector that caters to the needs of athletes, fitness enthusiasts, and health-conscious individuals. With its strong sporting culture and emphasis on an active lifestyle, Australia has fostered a robust market for sports nutrition products. The industry encompasses a wide range of products, including protein powders, energy bars, sports drinks, pre- and post-workout supplements, vitamins, and minerals. These products are specifically designed to optimise athletic performance, enhance muscle recovery, support endurance, and promote overall well-being. The Australian sports nutrition industry is driven by several factors, including the growing interest in health and fitness, increased participation in sports and physical activities, and a rising awareness of the benefits of proper nutrition for achieving fitness goals. Furthermore, Australia's diverse and innovative market offers a variety of product options to cater to different dietary preferences and requirements, such as plant-based, gluten-free, and lactose-free options. The industry is also supported by rigorous quality standards and regulations to ensure the safety and efficacy of sports nutrition products. Overall, the Australian sports nutrition industry continues to evolve and expand, providing consumers with a wide range of products to support their active lifestyles and athletic pursuits. Australia's population is increasingly focused on health and fitness, with a growing number of individuals actively participating in sports, gym workouts, and outdoor activities. This trend has fueled the demand for sports nutrition products as consumers seek to optimise their performance, enhance muscle recovery, and achieve their fitness goals. From amateur athletes to professional sports teams, the need for effective nutritional supplementation has become an integral part of the fitness landscape.

According to the research report "Australia Sport Nutrition Market Overview, 2028," published by Bonafide Research, the Australia Sport Nutrition Market is expected to grow at USD 863.83 Million from 2023 to 2028. The popularity of gyms and fitness centres has soared in recent years. Australians are becoming more conscious of their physical fitness and are actively engaging in strength training, bodybuilding, and endurance activities. As a result, there is a growing need for sports nutrition products to support muscle growth, recovery, and energy levels. Australia has a strong sporting culture, with a high participation rate in various sports and physical activities. This culture fuels the demand for sports nutrition products as individuals seek to enhance their performance, improve recovery, and achieve their athletic aspirations. Sports nutrition products are designed to optimise performance by providing the right balance of nutrients and supplements. Athletes and fitness enthusiasts are increasingly turning to these products to gain a competitive edge, enhance endurance, and achieve peak performance. Based on the sports nutrition products, which include the sports drinks and sports supplements (tablet and capsule), Sports foods include protein bars, energy bars, gels, and powder. Among all the sports nutrition products, powder has the second highest market share. Protein is essential for muscle development, repair, and recovery after intense physical activity. Athletes, bodybuilders, and fitness enthusiasts in Australia recognise the importance of protein in achieving their fitness goals. Protein powders provide a convenient and efficient way to meet their increased protein requirements, aiding in muscle growth and repair. Furthermore, Protein powder offers convenience and portability, making it an ideal choice for individuals with active lifestyles. It can be easily mixed with water or other liquids, making it a quick and convenient post-workout option. Protein shakes can be consumed on the go, whether at the gym, office, or during travel, providing a convenient source of protein to support muscle recovery. Australia has adopted many fitness trends from Western countries, including the widespread use of protein powder. As global fitness and nutritional trends gain popularity, protein powder has become more prevalent in the Australian market. The influence of international fitness communities, athletes, and social media influencers has contributed to the adoption of protein powder as a standard part of fitness and nutritional practises. There is a growing cultural shift towards personalised nutrition in Australia. Individuals are increasingly aware of their unique nutritional needs and preferences. Protein powder allows for customization by offering various options such as different protein sources (whey, plant-based, etc.), flavours, and additional ingredients. This aligns with the desire for personalised dietary choices and fosters a sense of individuality in selecting protein powders that suit specific dietary preferences and goals.

There are several government rules and regulations for the sports nutrition industry, including the Therapeutic Goods Administration (TGA), which is responsible for regulating therapeutic goods in Australia, including certain sports nutrition products. The TGA oversees the registration and listing of therapeutic goods, including supplements and vitamins, to ensure they meet safety and quality standards. Food Standards Australia and New Zealand (FSANZ) set standards for food safety, composition, labelling, and advertising in Australia. Sports nutrition products, including protein powders and energy bars, are categorised as food products and must comply with FSANZ regulations. This includes accurate and clear labelling of ingredients, nutritional information, allergen declarations, and any health claims made on the packaging. The ACL, administered by the Australian Competition and Consumer Commission (ACCC), protects consumers from misleading or deceptive conduct in relation to goods and services. This includes false or misleading claims made about the benefits or efficacy of sports nutrition products. Companies in the sports nutrition industry must comply with the ACL and ensure their marketing and advertising practises are accurate and transparent. Furthermore, the Australian Pesticides and Veterinary Medicines Authority (APVMA) regulates the use of pesticides and veterinary medicines, including substances used in animal-based sports nutrition products. Manufacturers and importers of such products must ensure compliance with APVMA regulations to ensure product safety and adherence to appropriate standards.

Based on the distribution channel includes the Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online/E-Commerce/Internet Retailing, Drugstores and Pharmacies and Other Distribution Channels, in Australia the Online/E-Commerce/Internet Retailing is having the highest market share, there are various Myprotein, Bulk Nutrients, Bodybuilding.com and Nutrition Warehouse. Based on the raw material segment, which includes animal-based and plant-based raw materials, in Australia, plant-based raw materials have the highest market share. There is a growing demand for plant-based products in general, driven by factors such as environmental sustainability, animal welfare concerns, and personal dietary choices. As more individuals adopt plant-based diets or incorporate plant-based options into their lifestyles, the demand for plant-based sports nutrition products naturally follows suit. Plant-based diets are often associated with health benefits such as lower saturated fat content, higher fibre content, and an increased intake of vitamins, minerals, and antioxidants. Many consumers perceive plant-based sports nutrition products as a healthier alternative to their animal-based counterparts, aligning with their health and wellness goals.

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Considered in this report
• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• Australia Sports Nutrition market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product type:
• Sports Food (Energy bars, Protein bars and gel)
• Sports Drink
• Sport Supplement
• Powder

By Raw Material Types
• Animal Based
• Plant Based

By Distribution channel:
• Supermarket/Hypermarket
• Specialty Stores
• Convenience Stores
• Online/E-Commerce/Internet Retailing
• Drugstores and Pharmacies
• Other Distribution Channels (Health food Shops, Direct Selling, etc.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Sports Nutrition industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.