India Sports Nutrition Market Overview, 2028

The rapid growth of the Indian sports nutrition market in recent years has been driven mostly by the massive expansion of India's sports sector and the critical need for various health supplements and energy drinks among athletes and bodybuilders. This has enhanced the early phases of participation in sports and activities that require a high degree of health and nutrition. India is the fastest-growing economy in terms of per capita income growth. People's priorities have shifted away from necessities like food and towards health and nutrition. The pandemic has played a larger role in this, making people realise that immunity is a much-needed requirement of the hour, which may be built up with the intake of an adequate amount of nutrition. The increased number of diseases like diabetes, hypertension, etc., is also enhancing the growth of the nutrition market. Every year many new brands are coming up, but the gap between high-quality sports nutrition and the demands of the sports fraternity is still not met. Many companies are exclusively working on sports nutrition to make the country a sports powerhouse worldwide and want Indian athletes to soar to their true potential. Ayurveda, the traditional Indian system of medicine, has a profound influence on the sports nutrition market in India. Ayurvedic principles, which emphasize balance and natural remedies, are incorporated into sports nutrition products. Brands often utilize herbs, spices, and Ayurvedic formulations to provide added benefits such as immune support, digestion aid, and overall well-being. This integration of Ayurvedic and herbal ingredients sets the Indian sports nutrition market apart from other regions. India is a diverse country with distinct regional preferences and dietary habits. The sports nutrition market reflects this diversity, with products tailored to regional tastes and cultural preferences. According to the research report "India Sports Nutrition Market Overview, 2028," published by Bonafide Research, the India Sports Nutrition market is projected to add USD 1.11 Billion from 2023 to 2028. There is a growing trend towards plant-based protein sources in India. Vegetarian and vegan consumers, as well as those seeking alternatives to animal-based proteins, are driving the demand for plant-based protein powders, bars, and snacks. Popular plant-based protein sources include soy, pea, rice, hemp, and blends of multiple plant proteins. This trend reflects the increasing awareness of sustainability, health, and ethical considerations among Indian consumers. Personalized nutrition is a growing trend in India, driven by the desire for tailored solutions to meet individual needs and goals. Companies are offering personalized nutrition plans based on factors such as body composition analysis, genetic testing, and specific health conditions. Customized sports nutrition products, including personalized protein blends and tailored pre-workout formulations, are gaining traction. Indigenous superfoods from India are gaining attention in the sports nutrition market. Ingredients like moringa, spirulina, amaranth, and Indian gooseberry (amla) are being incorporated into sports nutrition products due to their nutritional density and traditional health benefits. These superfoods resonate with Indian consumers who value the connection to their cultural heritage and appreciate the nutrient-rich nature of these ingredients. India has a deep-rooted love for traditional and local sports such as kabaddi, kho-kho, wrestling, and various forms of martial arts. These cultural sports are celebrated and have a dedicated fan base. Sports nutrition brands in India recognize and sponsor local athletes and sports events, leveraging the cultural connection and promoting their products as essential for enhancing performance in these traditional sports. Yoga, originating from India, has gained global popularity and is deeply rooted in Indian culture. The sports nutrition market in India acknowledges the mind-body connection and the importance of mental well-being. Sports nutrition products often promote stress reduction, focus enhancement, and overall mental performance, aligning with the principles of yoga and mindfulness practices.

Powder is majorly consumed as sports nutrition product in India and is dominating the market of India as well. Powder sports nutrition products, such as protein powders, pre-workout supplements, and meal replacements, have a wide range of applications. They are simple to combine with water, milk, or other liquids to make a convenient and personalised beverage. Individuals can tailor the dosage, flavour, and consistency to their personal preferences and nutritional requirements. In recent years, India has seen substantial expansion in the fitness and wellness market. The relevance of diet in supporting exercise objectives and overall well-being is becoming more widely recognised. As people strive to optimise their nutrition and attain their fitness goals, there is a greater need for sports nutrition products, particularly powdered choices. The raw material type of the market is divided into animal based, plant based and mixed. Plant based raw material is leading the market of India with significant market share. India has a long-standing tradition of vegetarianism and a significant portion of the population follows a vegetarian or vegan lifestyle. With the rising awareness of the environmental impact of animal-based products and the health benefits associated with plant-based diets, there is a growing interest in plant-based nutrition options. Plant-based sports nutrition products cater to the needs and preferences of individuals seeking vegetarian or vegan alternatives. Furthermore, the increasing focus on health and wellness in India has led to a greater emphasis on nutritious and wholesome food choices. Plant-based sports nutrition products are perceived as healthier options due to their higher content of fiber, vitamins, minerals, and phytochemicals found in plant sources. Consumers are actively seeking products that align with their health goals, and plant-based sports nutrition provides a natural and nutrient-dense alternative. The distribution of the market includes Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online/E-Commerce/Internet Retailing, Drugstores and Pharmacies, and Other Distribution Channels (Health food Shops, Direct Selling, etc.). Online channel significantly dominates the market of India. The online channel provides access to a vast customer base across the country, including both urban and rural areas. India has a large population and geographical diversity, and the online platform allows sports nutrition brands to reach consumers in remote areas where physical retail stores may be limited. The wide reach of the online channel enables greater market penetration and access to a larger customer base. Online platforms provide a wide range of sports nutrition products from various brands. Consumers can explore and choose from a diverse selection of products, including different flavors, formulations, and packaging sizes. This extensive product variety and availability make online channels attractive to consumers who seek specific products or want to compare options before making a purchase. Some of the main online channels in India that distribute sports nutrition products includes, Amazon, Flipkart,, Myprotein, MuscleBlaze and many more. Recent Developments: • On March 8, 2023, the company Herbalife Nutrition announced that it had launched a new line of plant-based protein powders in India. The line, called Herbalife24 Plant-Based Protein Powder, is made from pea protein and rice protein. It is the first plant-based protein powder to be launched by Herbalife Nutrition in India. • On May 2, 2023, the company Optimum Nutrition announced that it had opened a new manufacturing facility in India. The facility is located in Pune, and it will help to meet the growing demand for Optimum Nutrition products in India. • On June 1, 2023, the company Myprotein announced that it had launched a new range of vegan sports nutrition products in India. The range, called Myvegan, includes protein powders, bars, and snacks. It is the first vegan sports nutrition range to be launched by Myprotein in India.

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Manmayi Raval

Research Consultant

Considered in this report: • Geography: India • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • India Sports Nutrition market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type: • Sports Supplements (Tablet and Capsules) • Sports Drinks • Sports Foods (Protein Bars, Energy Bars, Gels, etc.) • Powder

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By Raw Material Type: • Animal Based • Plant Based • Mixed By Distribution Channel: • Supermarkets and Hypermarkets • Specialty Stores • Convenience Stores • Online/E-Commerce/Internet Retailing • Drugstores and Pharmacies • Other Distribution Channels (Health food Shops, Direct Selling, etc.) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sports Nutrition industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.