China Sports Nutrition Market Overview, 2028

The sport nutrition industry in China has experienced significant growth and transformation in recent years, driven by the increasing interest in sports and fitness activities among the population. As a country with a rich sports culture and a growing middle class, China presents a vast and promising market for sports nutrition products. With a population of over and above 1 billion people, there is a growing awareness of the importance of maintaining a healthy and active lifestyle, leading to a surge in demand for sports nutrition supplements, beverages, and functional foods. The industry has witnessed the emergence of various domestic and international players catering to the diverse needs and preferences of Chinese consumers. From professional athletes and fitness enthusiasts to health-conscious individuals, the demand for sport nutrition products spans a wide range of consumer segments. This has led to intense competition and innovation within the market, with companies striving to develop high-quality products that meet stringent regulatory standards and provide effective performance-enhancing benefits. Additionally, the rise of e-commerce platforms and digital marketing has revolutionised the distribution channels and marketing strategies in the industry, allowing companies to reach a larger consumer base and offer personalised product recommendations. With a favourable policy environment, a growing health-conscious population, and a booming sports and fitness industry, the future of the sport nutrition industry in China looks promising, with ample opportunities for both domestic and international players to thrive and contribute to the nation's pursuit of a healthier and more active lifestyle. In China, there is too much professional knowledge of sports nutrition, such as pre-workout, intra-workout, and post-workout. Compared with the mature fitness market in Europe and America, consumers who understand this knowledge are very few.

According to the research report "China Sport Nutrition Market Overview, 2028," published by Bonafide Research, the China Sport Nutrition Market is expected to grow at a USD 1.33 Billion from 2023 to 2028. However, the market landscape began to shift in the early 2000s when domestic companies in China recognised the potential of the sports nutrition industry and started developing their own products. Chinese brands began to emerge, offering a range of sports nutrition supplements, functional foods, and beverages specifically tailored to meet the needs and preferences of Chinese consumers. In the following years, the market witnessed significant growth and diversification. The government's promotion of sports and fitness initiatives, such as the hosting of major international sporting events like the 2008 Beijing Olympics and the National Fitness Programme, further fueled the demand for sports nutrition products. The regulatory environment in China also played a crucial role in shaping the market. The Chinese government introduced regulations and standards to ensure the safety, quality, and efficacy of sports nutrition products. The China Food and Drug Administration (CFDA), now known as the National Medical Products Administration (NMPA), oversees the regulation and registration of sports nutrition products, requiring manufacturers to adhere to strict guidelines and undergo rigorous testing and approval processes. Based on the product types, the segment includes sports supplements, Sports Drinks, Sports foods, and sports powder. In China, nutrition powder is a growing market. Sports nutrition powder is needed because Chinese people are becoming more health-conscious and taking part in sports. Thus, the games sustenance market in China is supposed to fundamentally fill before very long. Furthermore, Sport nutrition powders are designed to enhance athletic performance and support muscle recovery. They often contain ingredients such as protein, amino acids, creatine, and specialised blends that are known to improve energy, endurance, strength, and muscle repair. This performance-enhancing aspect appeals to athletes, fitness enthusiasts, and individuals seeking to optimise their workouts and sports activities.

Traditional Chinese Medicine has a long history in China and is deeply rooted in Chinese culture. Many Chinese consumers value the principles of TCM, which emphasise a holistic approach to health and wellness. This influence can be seen in the sports nutrition market, with a growing demand for products that incorporate TCM ingredients or are formulated based on TCM principles. Chinese consumers often seek sports nutrition products that align with traditional beliefs about balance, harmony, and natural remedies. Chinese culture places a strong emphasis on natural and herbal remedies. Chinese consumers tend to prefer sports nutrition products that contain natural ingredients sourced from plants, herbs, and other traditional remedies. This preference for natural ingredients reflects the cultural inclination towards seeking products that are seen as wholesome, authentic, and closer to nature. Furthermore, Chinese culture has a long-standing tradition of valuing hard work, discipline, and achievement. In the sports nutrition market, there is a focus on products that can enhance physical performance, support endurance, and contribute to success in sports and fitness activities. Chinese consumers often associate sports nutrition products with improving performance, boosting energy levels, and gaining a competitive edge.

Based on the raw material types segment, which includes animal and plant-based raw materials, in China, plant-based raw materials are leading the market due to Chinese consumers increasing adoption of healthier and more sustainable lifestyles, including dietary choices. Plant-based diets are perceived as being more wholesome, environmentally friendly, and aligned with health and wellness principles. As a result, there is a growing demand for sports nutrition products that are derived from plant-based sources. Plant-based sports nutrition products often cater to individuals with dietary restrictions or food allergies. They are typically free from common allergens such as dairy, eggs, and gluten. This makes plant-based options more accessible to a wider range of consumers, including those with specific dietary needs or preferences. Based on the distribution channel, this includes supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online/E-Commerce/Internet Retailing, Drugstores and pharmacies, and Other Distribution Channels. In China, the Online/E-Commerce/Internet Retailing segment is the leading segment. There are several online stores, including JD.com, Tmall, Taobao, and more.

Considered in this report
• Geography: China
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• China Sports Nutrition market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product type:
• Sports Food (Energy bars, Protein bars and gel)
• Sports Drink
• Sport Supplement
• Powder

By Raw Material Types
• Animal Based
• Plant Based

By Distribution channel:
• Supermarket/Hypermarket
• Specialty Stores
• Convenience Stores
• Online/E-Commerce/Internet Retailing
• Drugstores and Pharmacies
• Other Distribution Channels (Health food Shops, Direct Selling, etc.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Sports Nutrition industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.