Germany Sports Nutrition Market Overview, 2028

The expanding number of health clubs, fitness centres, and gyms, as well as the increased adoption of various exercise programmes at these facilities, where dieticians guide the intake of sports nutrition, are driving the sports nutrition market in Germany. With an increasing number of health-conscious customers in the country, the demand for fitness activities is also increasing. Fitness activities can help decrease stress and improve proper blood circulation in the body, keeping the individual safe from a variety of ailments. Sports cause tissue and energy breakdown. As a result, consumers prefer sports nutrition to improve their energy and meet their body’s nutritional needs. Sports nutrition products are in high demand in the country. In recent years, the growing adoption of sports nutrition products has boosted the German sports nutrition business. Sports and dietary supplements have gained market share as shelf space for health-promoting products has increased. The government's participation in various sporting events encourages millennials to join in sports activities, eventually dragging per capita expenditure into the market. One of the primary factors driving the growth of the country's sports nutrition industry is customer demand for a healthy lifestyle. Germany has a robust scientific and research infrastructure, with many institutions and universities dedicated to sports science and nutrition. The country invests in research and development, leading to the emergence of innovative sports nutrition products and technologies. This emphasis on innovation drives the growth and competitiveness of the market.

According to the research report "Germany Sports Nutrition Market Overview, 2028," published by Bonafide Research, the Germany Sports Nutrition market is expected to add USD 629 Million from 2023 to 2028. Functional chemicals and nutraceuticals that provide specific health advantages are increasingly being incorporated into sports nutrition solutions. Adaptogens, antioxidants, omega-3 fatty acids, probiotics, and other bioactive substances may be included. German customers are interested in sports nutrients that provide benefits beyond basic dietary requirements. Individualising sports nutrition is gaining popularity in Germany. Companies are offering personalised products and services that take body composition, training goals, dietary preferences, and genetic differences into account. To satisfy the specific needs of athletes and fitness enthusiasts, customised formulas, portion sizes, and nutrient timing are being investigated. Fitness and health clubs play a crucial role in promoting sports nutrition products in Germany. These establishments often sell sports nutrition products in their on-site stores or recommend specific brands to their members. The pharmaceutical industry is involved in the production and distribution of specialized sports nutrition products, such as dietary supplements and performance-enhancing substances. They often collaborate with sports nutrition companies to develop innovative products that cater to athletes' specific needs. Furthermore, sports and fitness events, including marathons, triathlons, and fitness competitions, create opportunities for sports nutrition companies to promote their products. These events attract athletes and fitness enthusiasts who are interested in optimizing their performance through proper nutrition.

Based on product type, the market is segmented into Sports Supplements (Tablet and Capsules), Sports Drinks, Sports Foods (Protein Bars, Energy Bars, Gels, etc.) and Powder. Among them sports supplements holds the significant market share in Germany. Germany has a strong fitness culture, with a significant portion of the population engaging in various sports and fitness activities. As more people become interested in improving their athletic performance, the demand for sports nutrition products, including supplements, tends to increase. Germany has a strong reputation for sports science and research. The country is home to renowned sports universities and institutes that conduct studies on performance enhancement and nutrition. This scientific backing can instill confidence in consumers and contribute to the popularity of sports supplements. Raw material type of the market includes, animal based, plant based and mixed. Animal based raw material is widely used in sports nutrition products in Germany and is dominating the market as well. Animal-based proteins, such as whey protein and casein, are considered to have a high biological value, meaning they provide a complete amino acid profile with all the essential amino acids needed for muscle growth and repair. These proteins are often favoured by athletes and fitness enthusiasts due to their superior amino acid composition and digestibility. Animal-based proteins have been extensively studied and shown to be effective in promoting muscle protein synthesis, muscle recovery, and muscle growth. They are often recommended for post-workout consumption to optimize muscle repair and adaptation.

The distribution channel of the market includes Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online/E-Commerce/Internet Retailing, Drugstores and Pharmacies, and Other Distribution Channels (Health food Shops, Direct Selling, etc.). Among them the market is majorly dominated by online/ E-commerce/ Internet selling. Online shopping offers convenience to consumers, allowing them to browse and purchase products from the comfort of their own homes or on the go. With just a few clicks, consumers can access a wide range of sports nutrition products, compare prices, read reviews, and make informed purchasing decisions. Online platforms provide a vast selection of sports nutrition products from various brands and manufacturers. Consumers have access to a wider range of options compared to physical stores, where shelf space may be limited. Online retailers can also source products directly from manufacturers or distributors, ensuring a greater availability of stock. Some of the most popular online channels that distribute sports supplements in Germany include, Amazon, Bodbuilding.com, Myprotien, Muscelpharm. Fitmart and many more.

Considered in this report:
• Geography: Germany
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report:
• Germany Sports Nutrition market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Sports Supplements (Tablet and Capsules)
• Sports Drinks
• Sports Foods (Protein Bars, Energy Bars, Gels, etc.)
• Powder

By Raw Material Type:
• Animal Based
• Plant Based
• Mixed

By Distribution Channel:
• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online/E-Commerce/Internet Retailing
• Drugstores and Pharmacies
• Other Distribution Channels (Health food Shops, Direct Selling, etc.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sports Nutrition industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.