Mexico Sports Nutrition Market Overview, 2028

Mexican consumers have their own preferences when it comes to sports nutrition products. Local flavours and ingredients, such as cactus (nopal), chia seeds, and amaranth, are often incorporated into sports nutrition products to cater to local tastes and cultural preferences. Traditional sports and activities specific to a culture can influence the types of sports nutrition products consumed. For example, cultures with a strong tradition of endurance sports have a higher demand for products focused on energy, hydration, and recovery. Sports nutrition marketing and messaging may be tailored to align with the specific needs and goals associated with traditional sports and activities. Sports events and festivals deeply rooted in a culture can serve as platforms for the promotion and marketing of sports nutrition products. Brands may sponsor or participate in local sporting events, marathons, or traditional competitions to engage with the target audience and showcase their products' benefits. Furthermore, Cultural attitudes towards health and fitness can influence the adoption and acceptance of sports nutrition products. In some cultures, physical fitness and performance may be highly valued and closely tied to cultural identity. This can create a demand for sports nutrition products that support athletic performance, muscle recovery, and overall well-being. Traditional medicine practises and the use of herbal supplements are prevalent in many cultures. Some sports nutrition products incorporate traditional herbal ingredients or draw inspiration from traditional remedies to appeal to consumers who value natural and traditional approaches to health and wellness.

According to the research report "Mexico Sport Nutrition Market Overview, 2028," published by Bonafide Research, The Mexico Sport Nutrition market was valued at more than USD 3 Billion in 2022. The Mexican populace is becoming more aware of and interested in health and fitness. People are leading healthier lives, participating in sports and physical activities, and looking for products that will help them achieve their fitness goals. The growing emphasis on personal health and fitness is fueling demand for sports nutrition solutions. Sports and fitness engagement in Mexico has increased across all age categories. People are becoming more interested in activities such as gym workouts, running, cycling, and team sports. As people become more active, they look for tools that can help them perform better, recover faster, and support their whole fitness journey. Social media platforms have had a tremendous impact on health, fitness, and sports nutrition product promotion. Fitness influencers and online communities play a crucial role in shaping consumer preferences and driving demand for specific brands or products. The reach and influence of these platforms have contributed to the growth of the sports nutrition market in Mexico. With the opening of gyms, fitness centres, and health clubs all over the country, Mexico's fitness industry has seen significant expansion. Gym-goers and fitness enthusiasts who want to maximise their workouts, enhance their physique, and accomplish their fitness objectives are drawn to these establishments, which generate a demand for sports nutrition products. In Mexico, nutrition powders are gaining popularity. Sports nutrition powders allow for customization based on individual needs and preferences. Users can adjust the serving size to meet their specific nutritional requirements and fitness goals. They can also mix different powders or add additional ingredients to create personalised blends tailored to their unique needs. Manufacturers have been continuously innovating and improving sports nutrition powder formulations. They have introduced new flavours, improved taste and texture, and developed powders with advanced ingredient profiles. These innovations have made sports nutrition powders more appealing to consumers, driving their popularity in the market.

Mobile applications and fitness trackers have become increasingly popular among fitness enthusiasts. These apps and devices allow users to track their workouts, monitor their nutrition intake, set goals, and receive personalised recommendations. They provide real-time data and insights to help individuals make informed decisions about their sports nutrition and fitness routines. Furthermore, the rise of e-commerce has had a significant impact on the sports nutrition market in Mexico. Online platforms and specialised health and fitness websites have become major retail channels for sports nutrition products. Consumers can easily browse through a wide range of products, access detailed product information, compare prices, and make purchases conveniently from their homes. As well, personalised nutrition is gaining traction, and DNA testing is being incorporated into sports nutrition strategies. Consumers can provide a DNA sample for analysis, which helps identify genetic markers related to fitness, metabolism, and nutrient requirements. This information is used to develop personalised nutrition plans and recommend specific sports nutrition products tailored to individual genetic profiles. In Mexico, there are various mobile apps and online tools available that help individuals track their nutrient intake and plan their meals. These apps allow users to log their food consumption, monitor macronutrient and micronutrient intake, and set nutritional goals. They provide insights into nutritional deficiencies and help users make informed choices about their sports nutrition.

The plant-based raw material segment has the highest market share in Mexico. Many Mexicans follow rigorous eating regimens or have food restrictions. Plant-based raw materials provide vegetarian, vegan, and flexitarian diets with alternatives. They enable people to achieve their nutritional demands, particularly protein intake, without relying on animal products. Plant-based alternatives are also available for those who have lactose intolerance or allergies to dairy or other animal-based substances. Consumers in Mexico are more concerned about their health and well-being. Plant-based raw materials are frequently considered to be healthier than animal-based ones. They are naturally high in nutrients, fibre, and antioxidants and have been linked to a variety of health advantages, including better digestion, weight management, and a lower risk of chronic diseases. This health-conscious mind-set has increased demand for plant-based raw materials in the industry. Mexican cuisine is known for its rich and diverse plant-based ingredients. Traditional dishes often feature a variety of legumes, vegetables, grains, and fruits. This culinary heritage has contributed to the cultural acceptance and preference for plant-based raw materials in Mexico. Consumers appreciate the familiar flavours and textures offered by plant-based options, making them more appealing choices in the sports nutrition market. Based on the distribution channel, this includes supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, online/e-commerce/internet retailing, drugstores and pharmacies, and other distribution channels. In Mexico, the E-commerce segment is leading the market in the country. There are various online stores that provide sport nutrition products, including Amazon Mexico, Mercado Libre, GNC Mexico, Nutrimarket, and many more.

Considered in this report
• Geography: Mexico
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• Mexico Sports Nutrition market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product type:
• Sports Food (Energy bars, Protein bars and gel)
• Sports Drink
• Sport Supplement
• Powder

By Raw Material Types
• Animal Based
• Plant Based

By Distribution channel:
• Supermarket/Hypermarket
• Specialty Stores
• Convenience Stores
• Online/E-Commerce/Internet Retailing
• Drugstores and Pharmacies
• Other Distribution Channels (Health food Shops, Direct Selling, etc.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Sports Nutrition industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.