United States (USA) Sports Nutrition Market Overview, 2028

The sports nutrition industry in the United States has witnessed remarkable growth and innovation over the years, catering to the diverse needs of athletes, fitness enthusiasts, and individuals seeking to enhance their overall performance and well-being. With a strong emphasis on health, fitness, and optimal nutrition, the USA sports nutrition industry has become a thriving sector, fueled by a combination of scientific research, technological advancements, and a growing interest in personal fitness and wellness. This dynamic industry encompasses a wide range of products, including sports drinks, protein powders, energy bars, dietary supplements, and specialised formulations designed to meet the unique nutritional requirements of athletes engaged in various sports and physical activities. The industry's expansion can be attributed to several factors, such as increasing consumer awareness about the role of nutrition in athletic performance, a rise in health-conscious lifestyles, and the endorsement of sports nutrition products by renowned athletes and fitness influencers. Moreover, the industry has been driven by the collaboration between nutritionists, scientists, and sports professionals, who continually strive to develop innovative products and refine existing formulations to optimise performance, aid recovery, and promote overall well-being. The USA sports nutrition industry has also witnessed a surge in online retail platforms and direct-to-consumer sales, providing consumers with convenient access to a vast array of products and personalised nutritional advice. As the industry continues to evolve, it faces challenges such as maintaining product quality and safety standards, navigating regulatory frameworks, and addressing concerns surrounding misinformation and misleading marketing claims.

According to the research report "USA Sport Nutrition Market Overview, 2028," published by Bonafide Research, The USA Sport Nutrition Market is expected to grow at a more than USD 6 Billion from 2023 to 2028.The market is also growing because of the emphasis placed on living a healthy lifestyle and the rising number of sports clubs, gyms, and health clubs. Sports nutrition products will see even greater demand as a result of consumers' expected shift towards healthier foods and supplements. The Sports Nutrition Market is an exciting and promising area for investors and consumers alike because of these key factors driving its expansion. A variety of formulations, including ready-to-drink, gels, bars, and powders, have expanded the Sports Nutrition Market in recent years. As a result, there has been an increase in demand for sports nutrition products, with manufacturers attempting to increase the nutritional value of their products by including novel flavours and useful components. For instance, natural ingredients, less sugar, and caffeine are now used to make some sports drinks. There has been a notable shift in societal attitudes towards health and fitness, with more individuals prioritising physical well-being and seeking ways to optimise their performance. This growing emphasis on personal fitness has fueled the demand for sports nutrition products as people recognise the role of proper nutrition in achieving their fitness goals. Furthermore, the popularity of sports and physical activities, both at amateur and professional levels, has soared in recent years. With more individuals engaging in sports, there is a greater need for products that can support their athletic performance, aid in recovery, and promote overall well-being. This trend has been a significant driver of the sports nutrition industry as athletes and active individuals seek specialised nutrition solutions. Furthermore, the endorsement of sports nutrition products by renowned athletes, fitness influencers, and celebrities has greatly impacted consumer behaviour. Social media platforms, such as Instagram and YouTube, have provided a powerful marketing tool for brands to showcase their products and engage with a wider audience. The influence of these endorsements and the ability to access information and reviews online has contributed to the growth of the industry.

Sport powder is gaining popularity among the Protein powders, for example, are commonly used by individuals looking to increase their protein intake, especially after workouts, as protein is essential for muscle repair and growth. They can be convenient and easily mixed with water or other beverages for a quick and convenient source of protein. Additionally, other sports powders may contain ingredients such as creatine, branched-chain amino acids (BCAAs), or pre-workout stimulants. These supplements are often used by athletes and fitness enthusiasts to enhance performance, increase energy levels, or support recovery. The popularity of sports powders can be attributed to several factors. These include the growing interest in fitness and healthy lifestyles, the influence of social media and fitness influencers, increased awareness about the importance of proper nutrition for physical performance, and advancements in product formulation and taste. Based on raw material segment, which includes animal-based and plant-based raw materials, plant-based raw materials are leading the market.


Considered in this report
• Geography: USA
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• USA Sports Nutrition market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation



By Product type:
• Sports Food (Energy bars, Protein bars and gel)
• Sports Drink
• Sport Supplement
• Powder

By Raw Material Types
• Animal Based
• Plant Based

By Distribution channel:
• Supermarket/Hypermarket
• Specialty Stores
• Convenience Stores
• Online/E-Commerce/Internet Retailing
• Drugstores and Pharmacies
• Other Distribution Channels (Health food Shops, Direct Selling, etc.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Sports Nutrition industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.