South Africa Gluten Free Products Market Overview, 2028

The gluten-free product market in South Africa has witnessed significant growth and consumer demand in recent years. With a growing awareness of gluten-related disorders, increased health consciousness, and a rise in dietary restrictions, the demand for gluten-free products has soared in the country. This has led to the emergence of a thriving market that caters to the needs of individuals seeking gluten-free options. Gluten refers to a group of proteins found in wheat, barley, rye, and their derivatives. For individuals with conditions like celiac disease, gluten sensitivity, or wheat allergies, consuming gluten can cause adverse reactions and damage to the digestive system. As a result, there has been a surge in the adoption of gluten-free diets, not only by those with specific medical conditions but also by individuals looking to make healthier dietary choices. One of the driving factors behind the growth of the gluten-free product market in South Africa is the increasing number of individuals diagnosed with celiac disease or gluten sensitivity. As awareness spreads and more people are diagnosed, there is a greater demand for gluten-free products that are not only safe but also flavorful and nutritionally balanced. This has prompted manufacturers to invest in research and development, refining their formulations to create gluten-free products that closely mimic the taste and texture of their gluten-containing counterparts. The health and wellness trend is influencing the gluten-free product market in South Africa. Consumers are seeking healthier alternatives and perceive gluten-free options as a better choice for their overall well-being. This trend aligns with the broader movement towards clean eating, natural ingredients, and a conscious approach to food consumption. According to the research report "South Africa Gluten Free Product Market Overview, 2028," published by Bonafide Research, The South Africa Gluten Free Product market is expected to add more than 28 Million by 2028.The South Africa gluten-free product market is witnessing a surge in plant-based and vegan gluten-free options. This trend is driven by the growing number of individuals adopting plant-based diets for health, ethical, or environmental reasons. Manufacturers are developing gluten-free alternatives using plant-based ingredients like legumes, grains, and vegetables to cater to this expanding consumer base. The availability and accessibility of gluten-free products have improved significantly in South Africa. Major supermarket chains, health food stores, and specialty retailers now dedicate sections or aisles specifically for gluten-free products, making them more accessible to consumers. Additionally, online platforms and e-commerce websites have made it easier for individuals to purchase gluten-free products, offering a convenient shopping experience and nationwide distribution. In the South African gluten-free product market, consumers prefer a variety of products such as bread, pasta, snacks, baked goods, cereals, flour mixes, sauces, and condiments. Gluten-free bread and pasta offer alternatives for traditional wheat-based options. Snacks like crackers, chips, and granola bars provide convenient and tasty options. Baked goods like cookies and cakes cater to those with a sweet tooth. Gluten-free cereals offer nutritious breakfast choices. Flour mixes serve as versatile substitutes in baking and cooking. Sauces and condiments enhance flavors in gluten-free meals. South African consumers seek high-quality gluten-free products across these categories to meet their dietary needs and preferences.

In the South African gluten-free product market, commonly used sources include rice, corn, quinoa, tapioca, potato, legumes, nut and seed flours, and alternative grains like sorghum and millet. These sources serve as alternatives to traditional wheat-based ingredients and are used in various gluten-free products to meet consumer demand. The South African Bureau of Standards (SABS) sets standards for food safety and quality control, including gluten-free products. Manufacturers must adhere to these standards to ensure the safety and integrity of gluten-free products during production, handling, and distribution. The South African gluten-free product market also includes voluntary gluten-free certification programs. These programs, such as the Association for Dietetics in South Africa (ADSA) Gluten-Free Certification Program, provide certification and accreditation for products that meet specific gluten-free standards and undergo rigorous testing and verification. Gluten Free & Allergen Friendly Expo This expo brings together gluten-free and allergen-friendly brands, manufacturers, and experts to showcase their products, share knowledge, and educate consumers. It provides a platform for networking, discovering new products, and staying updated with the latest trends in the gluten-free industry. Considered in this report: • Geography: South Africa • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • South Africa Gluten Free Product Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Manmayi Raval

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By Product type: • Bakery products (Breads, rolls, buns and cakes, Cookies, crackers, wafers and biscuits, Baking mixes and flours) • Snacks & RTE Products • Soups • Sauces • Pizzas & Pasta • Other Types (Condiments & Dressings, Dairy Products, Gluten-free Baby Food, Meats/ Meats Alternatives) By Form: • Solid • Liquid By Sources: • Plant (Rice & corn, Oilseeds & Pulses, Others) • Animal (Dairy, Meat) By Distribution Channel: • Specialty Stores (Bakery Stores, Confectionery Stores, Gourmet Stores) • Supermarkets & Hypermarkets • Online • Conventional Stores (Grocery Stores, Mass Merchandizers, Warehouse clubs) • Others (Drugstores & pharmacies)

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The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. We have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Gluten Free Product Industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.