South Korea Gluten Free Products Market Overview, 2028

South Korea's gluten-free product market reflects the country's persistent commitment to health, fitness, and culinary excellence. Due to a growing number of health-conscious clients and a great appreciation for traditional food, South Korea has seen a remarkable increase in demand for gluten-free products. This market segment caters to individuals seeking a gluten-free lifestyle due to dietary restrictions or a desire for healthier options. The gluten-free product market in South Korea is defined by a diverse range of items catering to every palate and dietary requirement. There is no shortage of gluten-free options for those seeking delectable gluten-free bakery products such as bread, pastries, and cakes, as well as savoury snacks, ready-to-eat meals, and even gluten-free pasta. There are several elements driving this thriving sector. First and foremost, there is a growing awareness of gluten-related illnesses and the significance of a gluten-free diet for people suffering from celiac disease or gluten sensitivity. Furthermore, as part of a broader movement towards better living and mindful eating, a rising number of consumers are adopting gluten-free diets. The expansion of fitness culture, as well as the need for clean and healthy ingredients, are driving demand for gluten-free products in South Korea.

According to the research report “South Korea Gluten Free Products Market Overview, 2028," published by Bonafide Research, The South Korea Gluten Free Products Market is projected to reach market size of more than USD 220 Million by 2028. Gluten-free products that provide health benefits, flavour, and convenience are preferred by South Korean customers. Demand is driven by health-conscious consumers who choose products free of gluten, artificial additives, and preservatives. South Koreans expect savoury, delectable cuisine, so flavour is essential. Convenience is also important, as customers seek easily available, easy-to-prepare, and suitable solutions for their hectic lifestyles. In South Korea, brands that cater to these inclinations have grown in popularity. South Korean food manufacturers and companies have been working hard to innovate and improve their gluten-free product options. They have created distinctive and delicious gluten-free alternatives to classic Korean foods, such as gluten-free noodles, rice cakes, and snacks, making it easier for people to follow a gluten-free diet without sacrificing flavour. There is an increase in gluten-free cafes and restaurants in major cities, with extensive menu options and specific places for people with gluten-related dietary concerns. These developments suggest that gluten-free diets are becoming more popular in South Korea, indicating the potential for additional market expansion.

The gluten-free product market in South Korea is divided into online retail, offline retail, and specialty stores. Online retail platforms like Coupang, Gmarket, and Market Kurly offer convenience, a wide product selection, and competitive pricing. Offline retail channels like supermarkets and health food stores provide physical shopping experiences. Specialty stores like Herb N Mart and Nature's Way offer personalised customer service and a sense of community for gluten-free consumers. Gluten-free bread, cookies, pasta, and baking mixes are available from GluLess, GFREE, Live Free, KFree, and Seoul Mills. GluLess is dedicated to developing high-quality alternatives that do not sacrifice taste or texture. GFREE is a gluten-free snack and baking company that uses natural ingredients. Individuals suffering from gluten sensitivity or celiac disease can find safe and healthful alternatives at Live Free. KFree is a company that specialises in gluten-free sauces, condiments, and dressings. Seoul Mills curates and sells gluten-free brands and products, making them available to South Korean customers.

Gluten-free products are preferred by South Korean customers in a variety of categories, including bakery items is leading the market among the different categories, such as breads, rolls, buns, cakes, cookies, crackers, wafers, and biscuits. Granola bars, chips, and popcorn are popular gluten-free choices among health-conscious consumers. Soups and sauces, pizzas, spaghetti, dressings, dairy products, infant food, and meats and meat replacements cater to people suffering from gluten sensitivity or celiac disease, providing a varied range of options without jeopardising their health. Cultural preferences, the availability of plant-based ingredients, and the emphasis on traditional Korean cuisine all contribute to South Koreans' increased consumption of gluten-free items made from plants. South Korea favours solid gluten-free products over liquid ones due to their variety, convenience, and cultural alignment. These products cater to diverse culinary preferences, offer a sense of familiarity, and are more portable for on-the-go consumption. They also align with traditional Korean meal structures, allowing individuals to enjoy gluten-free alternatives without significant adjustments. While liquid gluten-free products like soups and sauces also exist, the preference for solid forms in South Korea is driven by factors like variety, convenience, and cultural alignment.

The Ministry of Food and Drug Safety (MFDS) in South Korea monitors gluten-free food safety and labelling, assuring accuracy and safety. The Food Code specifies criteria and standards for gluten-free labelling, with products labelled as "gluten-free" containing less than 20 ppm of gluten. Certifications such as the "Korea Celiac Association Certified Gluten-Free" badge assist consumers in identifying reputable gluten-free items. These regulations protect the integrity of South Korea's gluten-free market by requiring producers to meet the essential criteria for persons with gluten-related illness or dietary preferences. South Korea conducts various Gluten Free Product Market events and expos, allowing entrepreneurs, manufacturers, and consumers to meet, display products, and exchange knowledge. The Seoul Gluten-Free Expo features prominent manufacturers, retailers, and industry professionals, whilst the Gluten-Free Fair features a wide range of gluten-free items. Health and wellness conferences and seminars also allow firms to promote their products, educate consumers, and keep up with market trends.



Considered in this report:
• Geography: South Korea
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• South Korea Gluten Free Product Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product type:
• Bakery products (Breads, rolls, buns and cakes, Cookies, crackers, wafers and biscuits, Baking mixes and flours)
• Snacks & RTE Products
• Soups
• Sauces
• Pizzas & Pasta
• Other Types (Condiments & Dressings, Dairy Products, Gluten-free Baby Food, Meats/ Meats Alternatives)

By Form:
• Solid
• Liquid

By Sources:
• Plant (Rice & corn, Oilseeds & Pulses, Others)
• Animal (Dairy, Meat)

By Distribution Channel:
• Specialty Stores (Bakery Stores, Confectionery Stores, Gourmet Stores)
• Supermarkets & Hypermarkets
• Online
• Conventional Stores (Grocery Stores, Mass Merchandizers, Warehouse clubs)
• Others (Drugstores & pharmacies)


The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. We have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Gluten Free Product Industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.