Brazil Gluten Free Products Market Overview, 2028

Brazil's market for gluten-free products has expanded significantly, which is a reflection of the rising popularity of alternative diets and the growing knowledge of the health risks associated with gluten use. Gluten is a type of protein generally found in grains, and other food items such as wheat, barley, and rye are rich in gluten. The gluten helps in providing sticky, elastic dough, retains the moisture of the dough, and offers a chewy texture to the final product. as the majority of the product involves gluten, which is essential for people suffering from celiac disease. Brazil, the largest nation in South America, has a diversified population and a long history of culinary innovation. This has led to a notable shift in consumer preferences in favour of gluten-free goods. The growth in gluten-related disease, the expanding health and wellness trend, and the rising popularity of gluten-free lifestyles are some of the causes that are fueling this blooming market. Brazilian customers may take advantage of delectable and healthy substitutes that meet their unique dietary needs thanks to the abundance of gluten-free options accessible, including bakery goods, snacks, ready-to-eat meals, and several other food categories. According to the research report "Brazil Gluten Free Products Market Overview, 2028," published by Bonafide Research, The Brazil Gluten Free Products Market was valued at above USD 258 Million in 2022. The rise in celiac disease and gluten intolerance, health-conscious consumers looking for better options, global food trends, international travel, and support from medical professionals, dietitians, and nutritionists are some of the factors driving the growth of the gluten-free product market in Brazil. These elements contribute to the rise in health consciousness, gluten-free lifestyle support among professionals, and increasing awareness of worldwide food trends. The demand for gluten-free goods that are also free of other allergies like dairy, soy, and nuts is growing. Many people who have celiac disease or gluten intolerance also have other food allergies or sensitivities. As a result, the industry is seeing increased demand for gluten-free goods that may satisfy various dietary requirements. Transparency and product labelling are becoming more important. Brazilian consumers are quite particular about the precision and clarity of gluten-free labelling. They look for products that are approved and adhere to the regulations governing gluten-free products, since this gives them assurance and trust when making purchases.

Brazil's robust agricultural industry helps make locally produced components for gluten-free products more accessible. The economy is boosted by the focus on local production, which also gives consumers access to goods created with high-quality, fresh ingredients. Brazilian consumers prefer a wide range of gluten-free goods, such as bakery goods including breads, rolls, buns, and cakes, as well as cookies, crackers, wafers, and biscuits. The convenience of snacking and ready-to-eat (RTE) foods such as granola bars, rice cakes, and fruit snacks is favoured. As well as pizza and pasta made from alternative grains like rice or maize, soups and sauces are also appreciated. Other gluten-free goods meet a range of dietary requirements and tastes. Brazil's gluten-free consumption primarily focuses on plant-based sources like rice, corn, oilseeds, and pulses. These sources offer versatile, accessible gluten-free alternatives, making them popular among Brazilians. Rice and corn are staple grains, while oilseeds and pulses provide essential nutrients. Plant-based sources also align with growing vegetarian and vegan preferences, making them suitable for individuals with diverse dietary preferences. Solid gluten-free items are preferred in Brazil because of their relationship with regional cuisine, practicality, and sensory appeal. These goods, which include breads, rolls, cookies, and baking mixes, have a pleasant mouthfeel and texture, making them ideal for people with active lives. Solid gluten-free products are more popular in Brazil due to the diversity of options available, which include bakery goods and snacks for a varied and satisfying gluten-free diet. Retail outlets, online marketplaces, and specialty health stores are some of the market segments in Brazil for gluten-free products. Retail establishments, including supermarkets, hypermarkets, and grocery stores, provide a huge selection of gluten-free options and serve a wide range of customers. Popular retail outlets, including Carrefour, Po de Açcar, and Walmart, offer designated departments for gluten-free goods. Customers may conveniently buy gluten-free goods from the comfort of their homes on online marketplaces like Amazon and Mercado Livre, which offer convenience and comprehensive product information. Customers looking for gluten-free and other health-conscious products are catered to by specialised health stores like natural food stores and organic markets. Retail stores are preferred due to their wide availability, competitive pricing, and convenience, while online platforms have gained popularity among tech-savvy consumers and those with limited access to physical stores. Major market Brands in Brazil provide a wide selection of gluten-free goods to meet the needs of various customers. The most well-known brands include Jasmine Alimentos, Schär, Wickbold, Aminna, Belive, and Taeq. These companies are popular among customers looking for gluten-free solutions because of their dedication to quality, flavour, and diversity. Brazil's government regulations and authorities are crucial for ensuring the safety and authenticity of gluten-free products. A specified limit of 20 parts per million (ppm) is set by Anvisa for the amount of gluten that can be present in gluten-free products. Working with Anvisa to encourage compliance and assist manufacturers is the Brazilian Association of Gluten-Free Industries (ABIMAPI). The guarantee that gluten-free products adhere to relevant standards is given to customers by certification programmes like SGS, ABICAB, and Aminna. These laws support fostering customer confidence and guarantee the market's accessibility to trustworthy and safe gluten-free goods in Brazil. Brazil hosts several events and expos focusing on the gluten-free product market, connecting businesses, consumers, and industry professionals. "Salo Sinergia: Gluten Free Brazil" showcases a variety of gluten-free products, attracting manufacturers, suppliers, distributors, and retailers. The "Gluten-Free Expo Brazil" brings together exhibitors and visitors interested in gluten-free products, health, and wellness, promoting awareness and the benefits of gluten-free living. These events help industry professional’s network, exchange knowledge, and introduce their gluten-free products to a wider audience, contributing to the growth and development of the gluten-free product market in Brazil.

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Manmayi Raval

Research Consultant

Considered in this report: • Geography: Brazil • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • Brazil Gluten Free Product Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product type: • Bakery products (Breads, rolls, buns and cakes, Cookies, crackers, wafers and biscuits, Baking mixes and flours) • Snacks & RTE Products • Soups • Sauces • Pizzas & Pasta • Other Types (Condiments & Dressings, Dairy Products, Gluten-free Baby Food, Meats/ Meats Alternatives)

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By Form: • Solid • Liquid By Sources: • Plant (Rice & corn, Oilseeds & Pulses, Others) • Animal (Dairy, Meat) By Distribution Channel: • Specialty Stores (Bakery Stores, Confectionery Stores, Gourmet Stores) • Supermarkets & Hypermarkets • Online • Conventional Stores (Grocery Stores, Mass Merchandizers, Warehouse clubs) • Others (Drugstores & pharmacies) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. We have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Gluten Free Product Industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.