Australia Gluten Free Products Market Overview, 2028

The gluten-free product market in Australia has grown and transformed dramatically, reflecting rising demand for gluten-free alternatives and the country's dedication to catering to a wide range of dietary requirements. With a strong emphasis on health and wellbeing, Australia has developed into a thriving market for gluten-free products, providing a wide choice of delicious and nutritious alternatives for those with gluten sensitivities or choosing a gluten-free lifestyle. From the bustling cities to the gorgeous countryside, Australians have welcomed gluten-free alternatives with open arms, establishing a thriving and dynamic sector that is still evolving. An increasing awareness of gluten-related illnesses, advances in food technology, and a desire for healthier and more inclusive food are all driving this thriving market. Gluten-free alternatives are sought after by health-conscious consumers seeking a balanced, nutritious diet. Social media and internet platforms make it easier to find information, recipes, and product recommendations, while gluten-free areas make it easier for customers. Variety and taste drive demand for gluten-free products, as manufacturers and brands continue to develop and improve the quality and flavour of these alternatives.

According to the research report "Australia Gluten Free Products Market Overview, 2028," published by Bonafide Research, The Australia Gluten Free Products Market was valued at above USD 207 Million in 2022. In Australia, the culture surrounding the gluten-free product market is one of inclusion, health consciousness, and culinary curiosity. Australians have embraced the gluten-free lifestyle, recognising the necessity of catering to people who are gluten intolerant or have dietary limitations. The market culture emphasises the availability of a wide range of gluten-free products across many food categories, allowing people to enjoy great and satisfying meals without jeopardising their health. Australia's cosmopolitan society also contributes to the country's unique culinary environment, with gluten-free items incorporating inspiration from many cuisines. The culture promotes innovation and creativity in the development of gluten-free alternatives, resulting in a diverse selection of high-quality products that cater to a variety of taste preferences and dietary requirements. Gluten-free products that fit their dietary criteria while also providing a pleasant taste and texture are preferred by Australian consumers. They value items that taste and feel similar to their gluten-containing counterparts. They value a wide range of gluten-free alternatives, such as bakery items, snacks, cereals, pasta, sauces, and more. They prioritise gluten-free products, maintaining strict quality as well as ease. Consumers prefer readily available products in supermarkets, health food stores, and online platforms; thus, convenience and accessibility are crucial considerations. Overall, Australians embrace gluten-free products to maintain a varied and enjoyable diet while adhering to their gluten-free lifestyle.

Gluten-free products in Australia are generally derived from plant-based sources such as rice, maize, oilseeds, and pulses. These gluten-free items provide a variety of options and are high in nutrients. They are chosen because they are naturally gluten-free, versatile, and have nutritional benefits. Animal-based gluten-free items, such as dairy and meat, may contain trace amounts of gluten but are not the main sources. Gluten-free products in Australia are generally derived from plant-based sources such as rice, maize, oilseeds, and pulses. These gluten-free items provide a variety of options and are high in nutrients. They are chosen because they are naturally gluten-free, versatile, and have nutritional benefits. Animal-based gluten-free items, such as dairy and meat, may contain trace amounts of gluten but are not the main sources. Gluten-free products are preferred by Australian consumers, notably bakery items such as breads, rolls, buns, and cakes. These essentials are vital for everyday meals and special occasions, and they can be used in place of typical wheat-based bread. Gluten-free cookies, crackers, wafers, and biscuits are popular snacks that satisfy the growing demand for gluten-free alternatives. Gluten-free baking mixes and flours are preferred by home bakers for their versatility and personalization. Bakery products are popular among consumers because of their versatility, ease of use, and ability to recreate gluten-containing flavours and textures.

Supermarkets, health food stores, specialty stores, and pharmacies provide consumers who like to physically explore and purchase gluten-free products with ease and accessibility. Gluten-free sections are available in supermarkets such as Coles, Woolworths, and Aldi, while health food stores such as Healthy Life and Go Vita specialise in natural and gluten-free items. Gluten-free specialty stores and pharmacies cater to the market, offering a curated selection of products adapted to dietary requirements. Consumers benefit from the convenience, variety, and accessibility provided by online channels such as Amazon, Coeliac Australia's online shop, and specialty gluten-free retailers such as The Gluten Free Shop and Gluten Free Foods Australia. Australia's gluten-free market features several key brands catering to diverse dietary needs. Coeliac Australia's "Goodness Me" offers gluten-free pantry essentials and snacks, while Well & Good specialises in gluten-free baking ingredients and flours. Orgran has a large selection of gluten-free items, whereas Freedom Foods has gluten-free cereals, muesli bars, and snacks. Macro Wholefoods Market, Bakery on Main, and Nature's Path all contribute to the market, guaranteeing high-quality items that meet the different needs of Australia's gluten-free community.

Food Standards Australia New Zealand (FSANZ) and Coeliac Australia oversee the gluten-free product sector in Australia, ensuring customer safety and product integrity. FSANZ establishes standards for gluten-free labelling and claims, whereas Coeliac Australia offers advice and certification through its Gluten Free Certification Programme (GFCP). Gluten-free products that fulfil organic requirements are certified by Australian Certified Organic (ACO). These certifications and regulations ensure that gluten-free products in Australia meet specified standards and are safe for people who suffer from gluten-related diseases or have dietary preferences that exclude gluten. Several events and expos concentrating on the gluten-free product market are held in Australia, establishing a community for businesses, consumers, and industry professionals. The Gluten Free Expo, hosted yearly in major cities including Melbourne, Sydney, and Brisbane, features a wide choice of gluten-free products, cooking demonstrations, and gluten-free living information. The Allergy Show also has an area dedicated to gluten-free items, allowing visitors to discover new businesses and products. Regional food and health expos also feature gluten-free items, building relationships between customers and entrepreneurs.



Considered in this report:
• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Australia Gluten Free Product Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product type:
• Bakery products (Breads, rolls, buns and cakes, Cookies, crackers, wafers and biscuits, Baking mixes and flours)
• Snacks & RTE Products
• Soups
• Sauces
• Pizzas & Pasta
• Other Types (Condiments & Dressings, Dairy Products, Gluten-free Baby Food, Meats/ Meats Alternatives)

By Form:
• Solid
• Liquid

By Sources:
• Plant (Rice & corn, Oilseeds & Pulses, Others)
• Animal (Dairy, Meat)

By Distribution Channel:
• Specialty Stores (Bakery Stores, Confectionery Stores, Gourmet Stores)
• Supermarkets & Hypermarkets
• Online
• Conventional Stores (Grocery Stores, Mass Merchandizers, Warehouse clubs)
• Others (Drugstores & pharmacies)


The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. We have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Gluten Free Product Industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.