United States (USA) Food Colors Market Overview, 2028

The food colouring industry in the United States is a dynamic and essential sector that plays a significant role in the appearance, appeal, and overall consumer experience of various food and beverage products. Food colours are substances used to enhance or alter the visual perception of foods, adding vibrancy, attractiveness, and even cultural significance to culinary creations. These colours are derived from both natural and synthetic sources and are carefully regulated by government authorities to ensure safety and compliance with strict quality standards. The US food colouring industry encompasses a wide range of players, including manufacturers, suppliers, regulatory bodies, and consumers, all contributing to the growth and innovation of this sector. As consumer demand for visually appealing and aesthetically pleasing food products continues to rise, the food colouring industry is constantly evolving to meet these expectations while prioritising safety, transparency, and sustainability in its practises. The United States is one of North America's main markets for food Color. Key food colour producers have a significant commercial presence in North America, particularly in the United States. In many places, they also have production facilities and well-established distribution networks. The United States is home to several major food colour manufacturers and suppliers, both domestic and international. These companies provide a wide range of colour solutions, including liquid, powder, and gel formulations, to the food and beverage industry. They work closely with food manufacturers to develop customised colour solutions and meet specific product requirements. In recent years, there has been a growing consumer preference for clean labels and natural ingredients, leading to an increased demand for natural food colours. This shift has prompted many companies in the industry to focus on research and development to create innovative and sustainable colour solutions. Moreover, the food color industry in the United States is also influenced by trends such as plant-based foods, organic products, and clean eating. As consumers become more conscious of the impact of their food choices on health and the environment, the industry is adapting to provide colours that align with these preferences. According to the research report "USA Food Colour Market Overview", 2028," published by Bonafide Research, the USA Food Colour Market was valued at more than USD 700 Million in 2022. Consumers are increasingly drawn to visually appealing and aesthetically pleasing food and beverage products. The visual presentation of food plays a crucial role in consumer perception and purchase decisions. As a result, there is a growing demand for vibrant, attractive, and visually enticing colours in food products. The multicultural nature of American society and the influence of diverse culinary traditions contribute to the demand for a wide range of food colours. Different cultures and ethnic cuisines have their own unique colour preferences and associations, which are reflected in the food colour choices used in traditional and fusion dishes. Furthermore, Advances in technology have greatly influenced the food colouring industry. From improved extraction methods for natural Color to innovations in encapsulation and stability, technological advancements enable manufacturers to create high-quality, stable, and innovative colour solutions. These advancements contribute to product development and differentiation within the industry. Based on the types, the segment includes natural colours, synthetic or artificial colours, and Naturally Identical Colours. In the USA, the natural colour has the highest market share. Consumers are becoming more conscious of their dietary choices and seeking healthier options. Natural food colours are perceived as being more wholesome and better for overall health compared to synthetic Color. Natural colours are often derived from plant-based sources, such as fruits, vegetables, and spices, which are associated with nutritional benefits and positive health attributes. The source segment includes plants and animals, minerals and chemicals, and microorganisms; among them, the plant and animal segment is the leading segment, owing to the growing demand for natural and organic food products in recent years. Consumers are increasingly seeking food colours derived from plant and animal sources over synthetic alternatives. Plant-based colours can be obtained from fruits, vegetables, and other botanical sources, while animal-based colours can come from sources like cochineal insects or certain seafood.

The tradition and culture surrounding food colour in the United States are deeply intertwined with the nation's diverse culinary heritage and its penchant for creativity and visual appeal. Food colours have been used for centuries in traditional American dishes to evoke specific emotions, highlight key ingredients, and showcase regional or cultural significance. One prominent example is the use of red food colouring in iconic American foods such as cherry pie, red velvet cake, and barbecue sauces. Red is often associated with passion, celebration, and indulgence, making it a popular choice for desserts and festive dishes. These vibrant red hues symbolise the bounty of fruits, the warmth of the hearth, and the spirit of joy that permeates American food culture. Similarly, green food colours are strongly linked to American traditions, particularly during holidays like St. Patrick's Day and Christmas. Green-tinted foods and beverages, such as green beer or mint-flavoured desserts, are widely enjoyed and associated with merriment and good luck. Additionally, during Thanksgiving, orange and brown food colours dominate the table to represent the harvest season and the rich flavours of autumn. In recent years, there has been a growing emphasis on natural food colours in response to consumer demand for healthier and more transparent food options. This shift aligns with a broader movement towards sustainability and clean eating. Natural food colours derived from sources like fruits, vegetables, spices, and herbs are gaining popularity as they provide a healthier alternative to synthetic dyes. They not only add visual appeal but also contribute unique flavours and nutritional benefits to the foods they colour. Furthermore, the multicultural nature of American society has greatly influenced the food landscape. With a rich tapestry of ethnic cuisines and culinary traditions, the United States showcases a wide array of vibrant food colours that reflect its diverse cultures and their unique ingredients. From the yellow of saffron in Indian and Middle Eastern cuisine to the deep purple of acai berries in Latin American dishes, food colours play a vital role in preserving and celebrating cultural heritage. Based on application types, the segment includes processed food products, Beverages, Bakery and Confectionery Products, Meat, Poultry, and Seafood Products, oils and fats, dairy products, pet food, and others. In the USA, processed food products are the leading application. Food colours are often used in processed food products to enhance their visual appeal. Bright and vibrant colours can make food products more visually appealing, which can influence consumer perception and purchase decisions. During processing, certain food products may undergo colour changes or lose their natural colours due to factors like heat, light, or extended shelf life. Food colours can be added to compensate for these colour losses and maintain a consistent appearance. Based on the form types segment, which includes liquid, powder, and gel, in the USA market, the liquid segment is leading the food colour market. Based on the solubility types segment, which includes dyes and Lakes, among the two, the dyes hold the highest market share. Due to this, dyes are often more cost-effective compared to natural and plant-based alternatives. This affordability makes them a preferred choice for large-scale food production and processed food products. Considered in this report • Geography: USA • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Manmayi Raval

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Aspects covered in this report • USA Food color market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By type: • Natural Colors • Synthetic/ Artificial Colors • Naturally Identical Colors By Source: • Plants & Animals • Minerals & Chemicals • Microorganisms

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By Application: • Processed Food Products • Beverages • Bakery & Confectionery Products • Meat, Poultry, and Seafood Products • Oils & Fats • Dairy Products • Pet Food • Others By Form: • Liquid • Powder • Gel By Solubility • Dyes • Lakes The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Food Color industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.