Colombia UHT (Ultra-High Temperature) Milk Market Overview, 2028

Milk has been an integral part of the Colombian diet for centuries. It is consumed in various forms, including UHT milk. Milk is often enjoyed as a standalone beverage, used in traditional Colombian recipes like hot chocolate, and incorporated into dishes such as arepas (corn cakes) and desserts. Colombia is renowned for its high-quality coffee production and has a strong coffee culture. UHT milk is commonly used to complement and enhance the taste of Colombian coffee. Many Colombians prefer adding UHT milk to their coffee to create a smooth and creamy texture. In Colombia, family and social gatherings often involve serving UHT milk-based beverages and desserts. For example, natilla (traditional Colombian custard) and arroz con leche (rice pudding) are popular desserts made with UHT milk and are commonly served during festive occasions and celebrations. Long-lasting, shelf-stable milk has become an essential part of Colombian daily routines, from breakfast tables to social gatherings. Whether enjoyed as a creamy addition to a cup of freshly brewed coffee or used as a key ingredient in traditional Colombian recipes, UHT milk brings a sense of familiarity and nourishment to Colombian households. From the bustling streets of Bogota to the serene countryside, UHT milk upholds Colombia's deep-rooted connection to dairy farming, showcasing the country's commitment to preserving its abundant milk supply. With its nutritional value, versatility, and cultural significance, UHT milk continues to be an enduring symbol of Colombian tradition, capturing the essence of the nation's love for both quality dairy products and the moments they create.

According to the research report "Colombia Ultra High Temperature Milk Market Overview, 2028," published by Bonafide Research, the Colombia UHT Milk market is expected to grow at a rate of above USD 250 Million from 2023 to 2028. Colombia is rapidly urbanising, with more people settling in cities. Fast-paced urban lifestyles need easy, ready-to-consume items. This need is met by UHT milk, which provides a handy and easily available dairy choice for urban customers. Growing health consciousness among consumers has led to an increased demand for nutritious food and beverage options. UHT milk is perceived as a good source of essential nutrients such as protein, calcium, and vitamins. Consumers recognise the nutritional benefits of UHT milk, leading to its growing popularity. Based on the product types segment, which includes whole, Skimmed, partially skimmed, and fat-filled milk, in the Colombian market, skimmed milk holds the highest market share. Skimmed milk is suitable for individuals with dietary restrictions or preferences that require a lower fat intake. People following specific diets, such as low-fat or low-calorie diets, often prefer skimmed milk as a part of their nutrition plan. The trend of dietary customization and preference for healthier options is driving the demand for UHT skimmed milk in Colombia. Furthermore, the fitness and active lifestyle trend is on the rise in Colombia. Many consumers, particularly those involved in sports and fitness activities, prefer skimmed milk due to its lower fat content. Skimmed milk is often used as a protein source in post-workout shakes and smoothies. The demand for UHT skimmed milk is influenced by the fitness and wellness trends among Colombians. Based on the source types, which include animal-based and plant-based, in Colombia's milk market, the animal-based segment is the leading segment and the fastest-growing segment. In Colombia, there is a long-standing tradition of consuming animal-based milk. Animal-based UHT milk, typically derived from cows, aligns with the cultural and dietary preferences of Colombian consumers, who are accustomed to and prefer cow's milk over plant-based alternatives. Animal-based UHT milk, particularly cow's milk, is known for its familiar taste and creamy texture. Many consumers prefer the taste of cow's milk over plant-based alternatives, finding it more enjoyable and satisfying. The sensory appeal of animal-based UHT milk contributes to its growing market share.

Based on the form types segment, which includes liquid and solid, in Colombia the liquid segment is the leading segment. Liquid UHT milk is suitable for on-the-go consumption. Its portable packaging makes it easy to carry and consume outside the home, making it a popular choice for consumers who need a quick and nutritious beverage while travelling, at work, or during outdoor activities. Based on the end user segment, this includes retail sales, Dairy products (Butter, Cheese, yoghurt, Milk Powder, Ice Cream, etc.), bakery and confectionery, milk and milk-based beverages, and infant formula. Among them, retail sales is the leading segment. Retail stores typically offer a wide assortment of UHT milk products, including different brands, packaging sizes, and variants (such as skimmed, whole, flavoured, lactose-free, etc.). This variety allows consumers to choose UHT milk products that align with their preferences and dietary requirements. The availability of diverse options in retail stores enhances the appeal of UHT milk to a broader consumer base. The distribution channel includes B2B and B2C in Colombia's milk market. B2C is the leading segment in the market. The B2C sales channel allows UHT milk producers and brands to establish a direct connection with individual consumers. This direct reach enables them to understand consumer preferences, gather feedback, and tailor their products and marketing strategies accordingly.

There are many restraints and opportunities in the UHT milk market in Colombia, including the Fresh milk remains a significant competitor to UHT milk in Colombia. While UHT milk offers convenience and a longer shelf life, there are consumers who prefer the taste and perceived freshness of fresh milk. Manufacturers need to address this competition and differentiate their UHT milk offerings to attract consumers. Furthermore, Price sensitivity among consumers can be a restraint for the UHT milk market. UHT milk may be priced higher than fresh milk due to processing and packaging costs. This can limit its adoption among price-conscious consumers, particularly in lower-income segments. There may be a need for increased consumer awareness and education regarding the benefits and quality of UHT milk. Some consumers may have misconceptions or reservations about UHT milk due to perceptions around freshness or processing methods. Educating consumers about the safety, nutritional value, and convenience of UHT milk can help overcome these barriers. As well as the many opportunities present in the market, UHT milk offers convenience and an extended shelf life compared to fresh milk. This presents an opportunity for consumers who value longer-lasting dairy products that do not require refrigeration until opened. Furthermore, increasing health consciousness among Colombian consumers opens opportunities for UHT milk, particularly skimmed or low-fat variants. Health-conscious consumers are seeking nutritious and healthier dairy options, and UHT milk can cater to their preferences. There is an opportunity for manufacturers to innovate and diversify their UHT milk product offerings. This can include introducing flavoured variants, lactose-free options, fortified milk with additional nutrients, or targeting specific consumer segments. Product innovation can help attract new consumers and meet their evolving preferences.

Considered in this report:
• Geography: Colombia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report:
• Colombia UHT Milk market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Whole
• Skimmed
• Partly Skimmed
• Fat Filled

By Source:
• Animal Based
• Plant Based

By Form:
• Liquid
• Solid

By End Use Application:
• Retail Sales
• Dairy Product
• Bakery & Confectionery
• Milk & Milk based Beverages
• Infant Formula

By Distribution Channel:
• B2C
• B2B

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the UHT Milk industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.