The China market was valued at USD 7.31 Billion market size in 2022 as China's changing demographics, including an ageing population and increasing urbanisation,
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UHT milk offers convenience to consumers as it does not require refrigeration until opened. It can be stored at room temperature for an extended period, typically several months. This feature makes UHT milk a preferred choice for consumers who may have limited access to refrigeration or prefer to stock up on milk for longer durations. As China's urban population continues to grow, there is an increasing demand for convenient and ready-to-consume food and beverage products. UHT milk aligns well with the busy and fast-paced lifestyles of urban dwellers who seek convenient and healthy options. The rise of single-person households and the increasing number of working individuals also contribute to the demand for individual-sized UHT milk packs. As disposable incomes continue to rise in China, consumers are willing to spend more on premium and convenient food and beverage products. UHT milk, with its perceived quality, convenience, and longer shelf life, caters to this growing demand for premium products. The growth of coffee and tea cultures in China has provided additional opportunities for the UHT milk market. UHT milk is commonly used as a creamer or milk substitute in coffee and tea beverages, particularly in ready-to-drink coffee and tea products, further driving its consumption.
According to the research report, “China UHT Market Overview, 2028” published by Bonafide Research, the China market was valued at USD 7.31 Billion market size in 2022. China's changing demographics, including an ageing population and increasing urbanisation, have contributed to the growth of the UHT milk market. Older adults often prefer UHT milk due to its longer shelf life and convenience, while urban dwellers appreciate its easy availability and on-the-go consumption options. There is a growing trend among consumers in China to seek organic and premium UHT milk products. Consumers are willing to pay a premium for UHT milk that is produced from organic sources, free from artificial additives, and marketed as high-quality and healthy. Flavored UHT milk, such as chocolate, strawberry, and vanilla, is gaining popularity among Chinese consumers. These flavored variants offer a wider range of options and cater to different taste preferences, particularly among children and younger consumers. Consumers' growing interest in health and wellness has led to the development of mobile apps and wearable devices that help track and monitor their dietary intake. Some UHT milk brands are partnering with these platforms to provide nutritional information, personalized recommendations, and loyalty programs to health-conscious consumers. For instance, some well-known UHT milk brands in China include Mengniu Dairy, Yili, Bright Dairy, Junlebao, Feihe Dairy, and more. In addition, Liquid milk has been a traditional and culturally accepted form of milk consumption in China. Many consumers are accustomed to drinking milk in liquid form and prefer it as part of their daily routine. The familiarity and adherence to traditional consumption habits support the dominance of the liquid form segment.
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