South Africa Probiotics Market Overview, 2028

There has been an enormous increase in health and wellness consciousness among South Africans in recent years. As people become more aware of the importance of gut health and its impact on overall well-being, the demand for probiotics has increased. Consumers are actively seeking goods that boost digestive health, immunity, and overall wellness, making the market ripe for probiotic options. South Africa has a burgeoning middle class with increasing disposable income. This demographic is more ready to spend money on health items and supplements, such as probiotics. As disposable income rises, the affordability of probiotic products increases, resulting in greater demand and market expansion. South Africa has a thriving agricultural sector, which includes the production of dairy products, fruits, and vegetables. These resources allow for the manufacture of probiotic-rich foods and beverages on a local scale, such as yoghurt, kefir, and fermented vegetables. The availability of locally obtained ingredients aids in the production of one-of-a-kind probiotic products targeted at the South African market. Microencapsulation is a technology that involves coating probiotic bacteria with a protective layer to enhance their survival during processing, storage, and transit through the digestive system. This technology has gained attention in South Africa as a means to improve the viability and efficacy of probiotics in various foods and supplement formulations. Microencapsulation helps ensure that the probiotics reach the intestines alive, where they can exert their beneficial effects. Freeze-drying is a common method used to preserve the viability of probiotic bacteria. It involves removing moisture from the probiotics while in a frozen state, thereby extending their shelf life and maintaining their potency. This technology is widely employed in South Africa for the production of probiotic supplements, powders, and other dry formulations. According to the research report "South Africa Probiotics Market Overview, 2028," published by Bonafide Research, the South Africa Probiotics market was valued at USD 428.37 Million in 2022. South Africa has seen advancements in fermentation technology for the production of probiotic-rich foods and beverages. Companies are exploring innovative fermentation methods to enhance the growth and survival of beneficial bacteria, resulting in higher probiotic counts and improved product quality. These techniques include controlled fermentation processes, starter cultures, and optimized conditions to promote the growth of specific probiotic strains. Technological advancements have enabled researchers and manufacturers to better identify and characterize probiotic strains. This includes DNA sequencing and genomic analysis to identify specific strains, determine their properties, and understand their potential health benefits. These advancements have helped South African companies in developing targeted probiotic formulations tailored to specific health conditions or consumer needs. South Africa has a rich tradition of fermented foods, which are naturally probiotic-rich. These include products like amasi (fermented milk), mageu (fermented maize drink), and umqombothi (traditional African beer). These culturally significant foods have been consumed for generations and are valued for their probiotic content and associated health benefits. Many South Africans still incorporate these fermented foods into their diets, considering them as natural sources of probiotics. South Africans have a strong affinity for indigenous ingredients and traditional remedies. This preference extends to probiotic products as well. Manufacturers are incorporating indigenous herbs, plants, and fruits known for their health benefits and combining them with probiotics to create unique formulations. These products resonate with consumers who value traditional knowledge and natural remedies.

Probiotics food & beverages are commonly consumed in South Africa as a probiotic product, and they are leading the market in South Africa with significant market share. Probiotic food and beverages are readily available in supermarkets, grocery stores, and even small-scale vendors across South Africa. These products are convenient and accessible, allowing consumers to easily incorporate probiotics into their daily routines. The wide availability of probiotic foods and beverages promotes their consumption and encourages individuals to choose them as a convenient source of probiotics. South Africans often place trust in traditional and natural remedies. Probiotic food and beverages, particularly those derived from local ingredients and prepared using traditional fermentation methods, are perceived as natural and trustworthy sources of probiotics. This cultural trust in traditional foods contributes to the popularity and acceptance of probiotic food and beverages in South Africa. Probiotic foods and beverages, such as yogurt, kefir, and other fermented products, often have a pleasant taste and are enjoyed by consumers. South Africans appreciate the familiar flavors and textures of these products, making them more likely to incorporate them into their regular diets. The enjoyable taste of probiotic food and beverages makes them an appealing and convenient way to consume beneficial bacteria. Yeast ingredient is gaining traction among consumers in South Africa for probiotics products. Yeast-based probiotics, particularly Saccharomyces boulardii, offer a different range of benefits compared to traditional bacterial strains. This yeast strain is known for its ability to support digestive health, alleviate antibiotic-associated diarrhea, and combat certain gastrointestinal infections. Yeast-based probiotics are believed to enhance overall digestive health by promoting a healthy gut microbiome. They can help modulate the intestinal environment, strengthen the intestinal barrier, and support optimal nutrient absorption. Over time, there has been an increasing body of scientific research on the benefits of yeast probiotics, which has contributed to raising awareness among healthcare professionals and consumers. This increased awareness has likely influenced the growing popularity of yeast-based probiotic products. Hypermarkets and Supermarkets are the key source of distributing probiotics products in South Africa and are significantly dominating the market in South Africa as well. Hypermarkets and supermarkets are well-known retail businesses that customers frequent for their probiotic needs. Customers frequently regard these establishments as trustworthy sources of high-quality goods. Customers may feel more confident purchasing probiotic items from respected hypermarkets and supermarkets due to their established reputation for supplying trustworthy products. Hypermarkets and supermarkets are widely accessible to the general public, with numerous locations spread throughout South Africa's urban and suburban areas. These retail enterprises are frequently open for extended hours, offering shoppers convenience. Customers can visit these stores at their leisure to buy probiotic goods with their regular groceries, creating a smooth and efficient shopping experience. Some supermarkets and hypermarkets in South Africa that distribute probiotics products include Clicks, Dis-Chem, Pick n Pay, Shoprite and many more.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: South Africa • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • South Africa Probiotics market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Products type • Probiotics Food and Beverages • Probiotics Dietary Supplements • Animal Feed

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By End user • Human • Animal By Ingredient Type • Bacteria • Yeast By Form • Liquid • Powder • Gel By Distribution channel: • Hypermarkets and Supermarkets • Pharmacies/Drugstores • Convenience Stores • Specialty stores • Online • Others The approach of the report This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Probiotics industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.