United Arab Emirates (UAE) Probiotics Market Overview, 2028

Changing eating patterns, combined with an increasing number of people suffering from chronic diseases, are encouraging a growing selection of probiotics in the daily diet. The UAE probiotic market is rapidly expanding as a result of growing concerns about wellness and overall well-being, particularly among the younger population. The creation of cutting-edge and unusual probiotic strains for specialised purposes is further propelling market development. The UAE is known for its multicultural society, with a significant expatriate population from various countries. This diversity translates into a demand for a wide range of food products, including probiotics. As people from different cultural backgrounds settle in the UAE, they bring their dietary preferences and practices, creating a diverse market for probiotics. Furthermore, the UAE's preponderance of Islam promotes demand for halal-certified probiotics, driving manufacturers to get halal certification for their products. Consumers in the UAE can choose from capsules, tablets, powders, and even fortified meals that contain probiotics. Manufacturers are constantly innovating by developing new probiotic formulations and combinations to address specific health requirements or cater to different customer niches. Probiotic manufacturers in the UAE are continuously diversifying their product offerings to cater to different consumer preferences. This includes the introduction of probiotic capsules, tablets, powders, drinks, yogurts, fermented foods, and even probiotic-infused snacks. By providing a wide range of formats, manufacturers aim to meet the varying needs and lifestyles of consumers in the UAE.

According to the research report "UAE Probiotics Market Overview, 2028," published by Bonafide Research, the UAE Probiotics market is expected to add USD 77.64 Million from 2023 to 2028. The history of probiotic products in the UAE is relatively short, but it is growing rapidly. Yakult, the first probiotic product to be marketed in the UAE, was released in the early 1990s. Yakult is a fermented milk drink containing live microorganisms, Lactobacillus casei Shirota. It is said to have a variety of health benefits, including enhancing gastrointestinal health, increasing the immune system, and lowering the risk of allergies. Other probiotic products, such as Activia and Actimel, began to enter the UAE market in the late 1990s. These are fermented milk drinks that include live microorganisms. In recent years, there has been an increasing awareness of the health benefits of probiotics in the UAE. This has increased the market availability of probiotic products. Today, there are a wide variety of probiotic products available in the UAE, including capsules, powders, drinks, and even yogurts. The food and beverage industry is a significant contributor to the UAE's probiotic market. Yoghurt, milk, cheese, and other dairy products frequently include probiotics. They're also in several non-dairy items, including juices, smoothies, and cereals. Furthermore, the pharmaceutical industry is an important contributor to the UAE probiotic market. Probiotics are frequently used as supplements to treat a wide range of health issues, including diarrhoea, constipation, and irritable bowel syndrome. They are also used to strengthen the immune system and combat allergies.

There are specific government rules and regulations regarding probiotics products in the UAE. These regulations are designed to ensure the safety and efficacy of probiotic products, the main regulatory body responsible for probiotics products in the UAE is the Emirates Authority for Standardization and Metrology (ESMA). ESMA has issued a number of regulations that govern the production, labeling, and marketing of probiotic products in the UAE. GSO 1943/2016, this regulation sets out the safety requirements for probiotic products. It specifies the types of bacteria that can be used in probiotic products, the minimum number of bacteria that must be present in a probiotic product, and the methods that can be used to test the safety of probiotic products. GSO 1944/2016, this regulation sets out the labeling requirements for probiotic products. It specifies the information that must be included on the label of a probiotic product, such as the name of the product, the ingredients, the dosage, and the shelf life. In addition to these regulations, probiotic products in the UAE must also comply with the general food safety regulations that are in place in the UAE. These regulations are designed to ensure that all food products in the UAE are safe to eat.

The product type of the market includes probiotics food & beverages, probiotics dietary supplements, and animal feed. Among them probiotics food & beverages is dominating the market in UAE with market share of more than 80% in 2022. Probiotic food and beverages provide a simple and easy way for customers to incorporate probiotics into their everyday routine. These products are widely available in supermarkets, hypermarkets, and convenience stores throughout the UAE, making them easily accessible to a diverse variety of consumers. The UAE has a long history of consuming functional foods, which are used for health benefits beyond basic nourishment. Probiotic foods and beverages adhere to this tradition since they provide unique health benefits such as enhanced digestion and gut health. This cultural acceptance of functional foods has contributed to the popularity of probiotic foods and beverages in the UAE. Probiotic foods and beverages are consistent with the UAE's culinary culture, where yogurt-based drinks such as Laban and Aryan are popular. Because of the UAE's familiarity and acceptance of fermented dairy products, probiotic dairy products such as yoghurt and kefir are popular choices for customers seeking probiotics.

Hypermarkets and Supermarkets are an important channel for distributing probiotics products in UAE and are leading the market with significant market share. Hypermarkets and supermarkets stock a wide variety of items, including a wide choice of probiotic brands, formulas, and flavours. Consumers may evaluate alternatives and make informed purchasing decisions by finding a comprehensive selection of probiotic food, beverages, supplements, and other related products in one spot. Supply chain networks and logistics skills are well established in hypermarkets and supermarkets. They collaborate with manufacturers, distributors, and suppliers to ensure a consistent supply of probiotic goods while maintaining proper storage conditions and minimising product shelf-life problems. Some of the major hypermarkets and supermarkets in the UAE that distribute probiotics products include Lulu Hypermarket, Carrefour, Union Coop, Al Maya and many more. Furthermore during the anticipated time frame online channel is expected to gain significant CAGR of the market.
Bacteria ingredient is most widely used in probiotics products in UAE and is dominating the market with significant market share. Bacteria are frequently used in probiotic products in the UAE for a variety of reasons. To begin, bacteria are necessary for intestinal health. Trillions of bacteria live in the gut microbiome, and these bacteria play an important role in digestion, immunity, and overall health. Probiotics are living microorganisms that can be ingested to promote gut health. A growing body of research suggests that probiotics may be beneficial for a number of health issues. Probiotics, for example, have been demonstrated to aid with diarrhoea, constipation, irritable bowel syndrome, and other gastrointestinal issues. They have also been proven to enhance the immune system, reduce the risk of allergies, and improve skin health. Bacteria are quite simple to create and include in food products. This makes them a cost-effective way to add health benefits to food products.



Considered in this report
• Geography: UAE
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• UAE Probiotics market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Products type
• Probiotics Food and Beverages
• Probiotics Dietary Supplements
• Animal Feed

By End user
• Human
• Animal

By Ingredient Type
• Bacteria
• Yeast

By Form
• Liquid
• Powder
• Gel

By Distribution channel:
• Hypermarkets and Supermarkets
• Pharmacies/Drugstores
• Convenience Stores
• Specialty stores
• Online
• Others

The approach of the report
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Probiotics industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.