Australia Probiotics Market Overview, 2028

The probiotic market in Australia has experienced significant growth in recent years. Increasing consumer awareness about the importance of gut health and the benefits of probiotics has driven demand for probiotic products. Australian consumers have shown a strong interest in probiotics and their role in supporting digestive health, immunity, and overall well-being. There is a growing trend towards seeking natural and holistic approaches to health, which has contributed to the popularity of probiotic products. Australia also engages in the international trade of probiotic products. Australian probiotic brands export their products to various countries, while international probiotic brands have a presence in the Australian market. Australia has a rich indigenous culture with a deep understanding of the natural world and traditional healing practises. Traditional indigenous foods, such as fermented foods like bush tomatoes, kangaroo grass, and quandong, have long been recognised for their probiotic properties. This indigenous knowledge has influenced the appreciation of probiotics and the incorporation of traditional foods into the modern probiotic market. Australia has a diverse culinary heritage influenced by its multicultural society. Various cultural communities have brought their probiotic-rich foods and fermentation techniques to the country, contributing to the availability of a wide range of probiotic products. Fermented foods like kimchi, sauerkraut, kefir, and kombucha, which are popular in cultures such as Korean, German, Eastern European, and Chinese, have found their place in the Australian probiotic market.

According to the research report "Australia Probiotic Market Overview, 2028," published by Bonafide Research, the Australia Probiotic Market was valued at more than USD 600 Million in 2022. There is a growing awareness among Australians about the importance of maintaining good health and preventing illness. Consumers are becoming more proactive in seeking natural and preventive solutions to support their overall well-being. Probiotics, with their potential benefits for digestive health, immunity, and overall wellness, are seen as a natural and effective way to achieve optimal health. Furthermore, Australians are increasingly recognising the importance of a healthy gut microbiome and its impact on overall health. There is a shift towards understanding the connection between gut health, digestion, immunity, and various aspects of well-being, including mental health. Probiotics, which help restore and maintain a balanced gut microbiome, are sought after as a means to support and optimise gut health. Furthermore, Media coverage, including articles, television programmes, and online content, can create awareness about the benefits of probiotics. Educational campaigns initiated by probiotic manufacturers, industry associations, and health organisations further contribute to consumer education. These educational efforts highlight the scientific research, health benefits, and proper usage of probiotics, influencing consumers to consider incorporating them into their diets. Based on the end user segment, which includes humans and animals in Australia, the human segment is leading in the country. In Australia, there is a growing interest in the use of probiotics in animal nutrition and healthcare. Probiotics have been found to promote better gut health and improve the overall well-being of animals. They can enhance digestion, nutrient absorption, and immune function, leading to improved animal health, growth, and performance. As farmers and animal owners prioritise the health and productivity of their livestock, the use of probiotics becomes a valuable tool in achieving these goals. Furthermore, with increasing concerns over antibiotic resistance and the desire to minimise antibiotic use in animal production, there is a growing interest in alternative strategies for promoting animal health. Probiotics offer a natural and sustainable solution that can reduce the need for antibiotics in animal husbandry. The shift towards antibiotic-free or reduced antibiotic use in animal production creates an opportunity for the increased adoption of probiotics.

The increasing awareness and focus on health and wellness among Australians present a significant opportunity for the probiotics market. As consumers become more proactive in managing their health, there is a greater demand for natural and preventive solutions like probiotics. The demand for functional foods, including probiotics, is on the rise in Australia. Consumers are seeking products that offer additional health benefits beyond basic nutrition, and probiotics fit into this category. The market can capitalise on this trend by introducing innovative and convenient probiotic products that align with consumer preferences. Probiotic products are subject to regulatory requirements and standards to ensure safety and quality. Manufacturers and brands need to navigate the regulatory landscape and comply with labelling, health claims, and ingredient regulations. Staying updated with evolving regulations can be a challenge, especially for small and emerging players in the market. The probiotics market in Australia is becoming increasingly competitive with the presence of established brands and multinational companies. New entrants face the challenge of establishing their brand presence, gaining consumer trust, and differentiating their products from well-known competitors.

Products types include probiotic foods and Beverages, probiotic Dietary supplements, and Animal feed; among them, probiotic foods and Beverages are the leading segment. There is an increasing need for functional meals that provide extra health advantages in addition to basic nutrition. This category includes probiotic foods and beverages, which contain live beneficial bacteria that can promote digestive health, enhance the immune system, and improve general well-being. Customers are actively looking for these goods to include in their regular diets. Ingredient types include bacteria and yeast; among them, bacteria have the highest market growth rate in the Australian market. Probiotics based on bacteria have a long history of scientific studies proving their efficacy and health benefits. Numerous studies have shown that particular bacterial strains improve gut health, digestion, immunological function, and general well-being. This scientific proof has increased consumer and healthcare professional faith in bacteria-based probiotics. Distribution channels include hypermarkets and Supermarkets, pharmacies and drugstores, convenience stores, specialty stores, online, and others. In the Australian market, the online segment will grow at the highest rate. There are several online stores that provide probiotics in the market, including Well.ca, National Nutrition, Vitasave.ca, and Healthy Planet.

Considered in this report
• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• Australia Probiotics market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Products type:
• Probiotics Food and Beverages
• Probiotics Dietary Supplements
• Animal Feed

By End user:
• Human
• Animal

By Ingredient Type:
• Bacteria
• Yeast

By Form:
• Liquid
• Powder
• Gel

By Distribution channel:
• Hypermarkets and Supermarkets
• Pharmacies/Drugstores
• Convenience Stores
• Specialty stores
• Online
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Probiotics industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.