United States (USA) Probiotics Market Overview, 2028

The probiotic industry in the USA stands as a vibrant and burgeoning sector, captivating both consumers and experts alike with its promise of improved gut health and overall well-being. With a meticulous focus on harnessing the power of beneficial bacteria, this industry has experienced remarkable growth and has become a driving force in the realm of dietary supplements and functional foods. Probiotics, with their ability to bolster the delicate balance of the gut microbiome, have captured the attention of health-conscious individuals across the nation. From health enthusiasts seeking to optimise their digestion to those searching for natural alternatives to support their immune system, the probiotic industry in the USA has emerged as a beacon of wellness, catering to a diverse range of needs. This dynamic industry thrives on scientific advancements, cutting-edge research, and a relentless pursuit of product innovation. As consumers become more proactive in their pursuit of holistic health, the probiotic industry in the USA continues to evolve, harnessing the potential of these tiny microorganisms to pave the way for a healthier and more balanced future. Probiotics are connected to a large group of medical advantages, from further developing skin to weight reduction. Moreover, yoghurt is the principal food that comes to customers' brains as a food item rich in probiotics, subsequently taking care of the market. Greek yoghurt with probiotics and a lot of protein adds to the studied market. As a result, manufacturers like Fage are producing high-quality goods to provide customers with additional benefits. First, consumers now have easier access to information about the most recent health trends and products, including probiotics, thanks to the rise of social media and online health resources. Second, customers are progressively intrigued by normal and natural items, and probiotics are frequently associated with these kinds of items. Therefore, probiotics are turning out to be more popular among wellness-conscious customers. The rising incidence of digestive health conditions like irritable bowel syndrome (IBS) and inflammatory bowel disease (IBD) is another factor that has contributed to the expansion of the market for probiotics in the United States.

According to the research report "USA Probiotic Market Overview, 2028," published by Bonafide Research, the USA Probiotic Market is expected to grow at an above 4 Billion from 2023 to 2028. Consumers in the USA are becoming more aware of the importance of gut health and its impact on overall well-being. There is a growing understanding that a healthy gut microbiome plays a crucial role in digestive health, immunity, and even mental health. This heightened awareness has led to a surge in consumer demand for probiotic products to support and optimise their gut health. Extensive scientific research supports the beneficial effects of probiotics on various aspects of health. Studies have shown that probiotics can help alleviate digestive disorders, boost the immune system, improve nutrient absorption, and even enhance mental well-being. Positive health findings from research studies contribute to the growing confidence and trust in probiotics, driving consumer interest and market growth. Furthermore, Probiotics are gaining acceptance and recognition within mainstream healthcare systems in the USA. Many healthcare professionals, including doctors, nutritionists, and dietitians, are acknowledging the potential benefits of probiotics and recommending them as part of a comprehensive approach to health. The integration of probiotics into mainstream healthcare further boosts consumer confidence and expands the market's reach. Based on the products types segment includes the Probiotics Food and Beverages, Probiotics Dietary Supplements and Animal Feed. Among them, probiotic foods and Beverages are the leading segment in the USA market. Consumers in the USA are increasingly prioritising their health and seeking out products that offer functional benefits. Probiotics, with their potential to support gut health, immune function, and overall well-being, align with this health-conscious trend. The demand for natural and functional foods and beverages has propelled the growth of probiotic-infused products in the market. Furthermore, probiotic foods and beverages offer a convenient way for consumers to incorporate beneficial bacteria into their daily diet. Ready-to-consume products such as probiotic yoghurts, drinks, and shots eliminate the need for additional supplementation, making it easier for individuals to obtain the desired probiotic benefits.

The US government has shown interest in promoting and regulating the probiotics market to ensure consumer safety and facilitate industry growth. The U.S. Food and Drug Administration (FDA) play a significant role in regulating probiotic products. The FDA has established guidelines and regulations for labelling, safety, and manufacturing practises to ensure that probiotic products meet quality standards and are safe for consumers. These regulations help protect consumers and promote confidence in probiotic products. Furthermore, Current Good Manufacturing Practises (cGMP) has issued cGMP regulations that outline manufacturing practises for dietary supplements, including probiotics. These guidelines ensure that probiotic manufacturers adhere to quality control, cleanliness, and documentation standards during the production process. Compliance with cGMP regulations helps maintain product integrity and consumer safety. As well, the USA government, through agencies like the National Institutes of Health (NIH), provides research funding for studies related to probiotics. This funding supports scientific research on the efficacy, safety, and potential benefits of probiotics, contributing to the body of knowledge in the field.

Based on the end user segment, which includes humans and animals, humans hold the highest market share. Probiotics have gained significant attention and recognition for their potential health benefits in humans. There is a wealth of scientific research supporting the positive effects of probiotics on human health, particularly in areas such as digestive health, immune function, and mental well-being. As a result, the use of probiotics has become more mainstream in human healthcare, with a focus on improving human health outcomes. Consumers in the USA have become increasingly health-conscious and proactive in seeking ways to improve their well-being. They are more aware of the potential benefits of probiotics for their own health and are actively seeking out probiotic products as a means to support their overall wellness. The demand for probiotics in the human market has grown significantly, leading to a greater variety of products and a wider availability compared to the animal market. Based on the ingredient types, the segment includes bacteria and Yeast. In the USA, there will be a huge growth of bacteria by ingredients in 2022. Extensive scientific research has revealed the potential health benefits of specific strains of bacteria commonly used in probiotics. Studies have linked these bacteria to improvements in gut health, immune function, digestion, and overall well-being. The growing understanding of the mechanisms behind these benefits has fueled the popularity of bacteria-based probiotic products.

Distribution channels include hypermarkets and Supermarkets, pharmacies and drugstores, convenience stores, specialty stores, online, and Others. Among them, hypermarkets and Supermarkets are the leading sales channels in the USA. The probiotic market, due to Hypermarkets and supermarkets offering a diverse range of products, includes a variety of probiotic options. They typically stock multiple brands, formulations, and flavours of probiotic supplements, yoghurts, drinks, and other probiotic-infused foods. This extensive product selection attracts consumers looking for different probiotic options and allows them to compare and choose products based on their preferences and needs. There are some specific hypermarkets and supermarkets in the USA that offer probiotic products, including Walmart, Kroger, Whole Foods Market, and more.



Considered in this report
• Geography: USA
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• USA Probiotics market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Products type:
• Probiotics Food and Beverages
• Probiotics Dietary Supplements
• Animal Feed

By End user:
• Human
• Animal

By Ingredient Type:
• Bacteria
• Yeast

By Form:
• Liquid
• Powder
• Gel

By Distribution channel:
• Hypermarkets and Supermarkets
• Pharmacies/Drugstores
• Convenience Stores
• Specialty stores
• Online
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Probiotics industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.