Italy E-Pharmacy Market Overview, 2028

The increasing adoption of online shopping for a variety of products, including medicines, is one of the key drivers of the Italy e-pharmacy market. Online pharmacies offer a convenient and easy way to purchase medicines, and this is driving their adoption among consumers. Furthermore, the growing geriatric population in Italy is another key driver of the market. The geriatric population is more likely to suffer from chronic diseases, and they are more likely to use online pharmacies to purchase medicines. Technological advancements, such as the development of mobile apps and e-commerce platforms, are also driving the growth of the Italy e-pharmacy market. These advancements make it easier for consumers to purchase medicines online, and this is driving the adoption of e-pharmacy. Some E-pharmacies in Italy allow customers to reserve their required medications online and collect them later from a physical pharmacy. This service is especially useful for customers who prefer to ensure medication availability before visiting the pharmacy. E-pharmacies in Italy typically offer home delivery services for medications, ensuring that customers receive their prescriptions conveniently at their doorstep. Additionally, the option of picking up medications from a nearby partnered pharmacy provides flexibility to customers who prefer in-person interactions. E-pharmacies in Italy adhere to strict regulations set by the Italian Medicines Agency (AIFA) to ensure the safety, quality, and legality of pharmaceutical products. They are authorized and licensed to operate as online pharmacies, providing customers with confidence in their operations.

According to the research report "Italy E-Pharmacy Market Overview, 2028," published by Bonafide Research, the Italy e-pharmacy market is expected to add more than USD 1.6 Billion from 2023 to 2028. E-pharmacies in Italy offer time and cost savings. Customers can save time by avoiding long queues and waiting times often associated with physical pharmacies. Additionally, online platforms often provide tools for comparing prices, discounts, and promotional offers, enabling customers to find cost-effective options for their medications. E-pharmacies in Italy typically offer a wider range of products compared to traditional pharmacies. In addition to prescription medications, they provide access to over-the-counter medicines, vitamins, personal care items, and medical devices. This expanded product range allows customers to conveniently purchase a variety of healthcare products from a single platform. The e-commerce and technology industries are major contributors to the growth of e-pharmacies in Italy. E-pharmacies leverage digital platforms, online marketplaces, and technological advancements to offer convenient and user-friendly online purchasing experiences. E-commerce infrastructure and digital technologies enable efficient order processing, secure payment systems, and streamlined logistics for the delivery of medications. Furthermore, the healthcare and pharmaceutical industries play a significant role in propelling the e-pharmacy market in Italy. E-pharmacies provide a digital platform for the distribution and sale of medications and healthcare products, aligning with the broader healthcare sector's goals of improving accessibility and patient care.

The Italian Medicines Agency is the regulatory authority responsible for overseeing the authorization, registration, and control of pharmaceutical products and services in Italy. AIFA plays a key role in regulating e-pharmacies and ensuring compliance with relevant regulations. Legislative Decree No. 219/2006: This decree, also known as the "Pharmaceutical Law," sets out the regulatory framework for the distribution, sale, and dispensing of medicinal products in Italy. It establishes the rules and requirements for e-pharmacies to operate legally. E-pharmacies must display specific information on their websites, including the pharmacy's name, address, registration number, and the name of the pharmacist responsible. They are also required to provide clear and accurate product information, including indications, dosage instructions, and potential side effects.

The market is segmented into drug type, prescription drug and Over-the-counter drug. The prescription drug is significantly leading the market of E-pharmacy in Italy with highest market share and is projected to grow with maximum growth rate in the future as well. E-pharmacies often offer lower prices on prescription drugs than traditional pharmacies. This is because e-pharmacies do not have the same overhead costs as brick-and-mortar pharmacies. For example, e-pharmacies do not have to pay for rent or utilities. This allows them to pass the savings on to their customers. A prescription is mandatory in Italy to purchase medicine from an e-pharmacy. This is because the Italian government regulates the sale of prescription drugs and requires that they only be dispensed by licensed pharmacists. E-pharmacies that are licensed to operate in Italy must comply with all of the same regulations as traditional pharmacies, including the requirement to obtain a prescription before dispensing prescription drugs. There are a number of reasons why the Italian government requires a prescription for prescription drugs. First, it helps to ensure that people are only taking the medications that they need. Second, it helps to prevent people from taking too much medication, which can be dangerous. Third, it helps to ensure that people are taking the correct medication for their condition.

According to the report, the product type segment include, Skin Care (Skin diseases & skin injuries), Allergy & food intolerance, Stomach, Intestines & Digestion, Diabetes Care, Heart care, circulation & veins, BP, cholstrol, Orthopedic (muscles, bones, joints), Urology (Bladder, Kidney & Prostate), Animal pharmacy, Naturopathy, ENT (Eyes, ears, Tooth & Mouth), Cold flu, vitamins & minerals, Cosmetics, Painkiller, Others (gynec, Calm down, sleep & stress, sexuality, Lose weight, Diet & Lifestyle, Self-tests & everyday aids, smoking cessation. The naturopathy is projected to gain maximum CAGR of the market during the forecast period. There are a number of reasons why naturopathy is expected to gain the highest CAGR of the e-pharmacy market in Italy. First, there is a growing interest in natural and holistic healthcare options among Italian consumers. This is due to a number of factors, including the increasing cost of conventional healthcare, the growing awareness of the side effects of prescription drugs, and the increasing availability of information about natural remedies. Second, there is a growing body of scientific evidence to support the use of naturopathic therapies. This evidence is helping to legitimize naturopathy as a legitimate form of healthcare and is encouraging more people to consider it as an option for treating their health conditions.

Considered in this report
• Geography: Italy
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Italy E-Pharmacy market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Skin Care (Skin diseases & skin injuries)
• Allergy & food intolerance, Stomach, Intestines & Digestion
• Diabetes Care
• Heart care, circulation & veins, BP, cholstrol
• Orthopedic (muscles, bones, joints)
• Urology (Bladder, Kidney & Prostate)
• Animal pharmacy
• Naturopathy
• ENT (Eyes, ears, Tooth & Mouth)
• Cold flu
• vitamins & minerals
• Cosmetics
• Painkiller
• Others (gynec, Calm down, sleep & stress, sexuality, Lose weight, Diet & Lifestyle, Self-tests & everyday aids, smoking cessation)

By Delivery Type
• Prescription drug
• Over-the-counter drug

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the E-Pharmacy industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Make this report your own

Have queries/questions regarding a report

Take advantage of intelligence tailored to your business objective

Ask an Expert

Manmayi Raval

Research Consultant

Don’t pay for what you don’t need. Save 30%

Customise your report by selecting specific countries or regions

Specify Scope Now