Japan E-Pharmacy Market Overview, 2028

The Japan e-pharmacy market is expected to add more than USD 7.21 Billion by 2028 due to its quick and easy ordering process.

Japan has a rapidly ageing population with a high proportion of elderly individuals. This demographic trend increases the demand for healthcare services, including medication management and access. E-pharmacy platforms cater to the specific needs of the ageing population, offering convenience, home delivery, and medication reminders, making it easier for them to access their required medications. Furthermore, Japan has a robust regulatory framework governing the pharmaceutical sector, including e-pharmacy. The government has established regulations and certification systems to ensure patient safety, medication quality, and appropriate prescription management. This regulatory environment provides a level of trust and assurance for consumers, driving the growth of e-pharmacy. Moreover, pharmacy platforms often offer competitive pricing, discounts, and promotional offers, leading to potential cost savings for consumers. This aspect is particularly attractive to price-conscious individuals who seek affordable healthcare options. In addition, the integration of e-pharmacy services with telemedicine is gaining traction in Japan. E-pharmacy platforms collaborate with telemedicine providers, allowing users to consult with healthcare professionals remotely and receive prescriptions electronically. This integration enhances the accessibility and convenience of healthcare services, particularly for individuals in remote or underserved areas.

According to the research report "Japan E-Pharmacy Market Overview, 2028," published by Bonafide Research, the Japan E-Pharmacy market is expected to add more than USD 7.21 Billion by 2028. Artificial Intelligence (AI) and Machine Learning (ML) technologies are being integrated into e-pharmacy platforms in Japan. These technologies assist in streamlining processes, optimizing inventory management, improving customer service through chatbots, and analyzing large datasets for personalized recommendations and predictive analytics. Furthermore, e-pharmacy platforms in Japan are increasingly developing mobile applications to enhance the user experience. These mobile apps provide a convenient and user-friendly interface for browsing products, placing orders, tracking deliveries, and accessing health information on the go. Moreover, e-pharmacy platforms are introducing subscription-based models, where users can subscribe to receive regular supplies of their medications. This ensures continuity of medication and eliminates the need for repeated ordering. Subscriptions may also come with additional benefits, such as discounts or personalized services. In addition to prescription medications, e-pharmacy platforms are providing online consultations for over-the-counter (OTC) products. Users can seek advice from healthcare professionals regarding the appropriate usage, dosage, or potential interactions of OTC medications or supplements.

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The skin care category in the Japanese e-pharmacy market focuses on products specifically designed for managing various skin diseases and injuries. This includes skincare products for conditions such as acne, eczema, psoriasis, dermatitis, fungal infections, and injuries like cuts, burns, and wounds. E-pharmacy platforms offer a wide range of skincare products, such as cleansers, moisturizers, ointments, creams, and specialized treatments, to address these skin conditions and promote healing. Furthermore, allergy and food intolerance products cater to individuals with allergic reactions and sensitivities to specific substances or ingredients. E-pharmacy platforms provide a variety of allergy relief medications, including antihistamines, nasal sprays, eye drops, and allergy testing kits. Additionally, they offer products for managing food intolerances, such as lactose-free or gluten-free alternatives. These products aim to alleviate symptoms associated with allergies and help individuals manage their specific sensitivities. In addition, the stomach, intestines, and digestion category includes products that promote gastrointestinal health and address common digestive issues. E-pharmacy platforms offer a range of products such as antacids, probiotics, digestive enzymes, fiber supplements, and medications for conditions like acid reflux, indigestion, bloating, and constipation. These products aim to support digestive wellness and provide relief from gastrointestinal discomfort.

Welcia Yakkyoku, a major pharmacy chain in Japan, has been expanding its e-pharmacy services. They have developed a mobile app that allows customers to order medications and healthcare products online for home delivery or in-store pickup. Welcia Yakkyoku has also implemented a membership system to offer personalized recommendations and discounts to its customers. Furthermore, Tsuruha Holdings, another significant pharmacy chain, has been investing in digital transformation and e-pharmacy services. They have been developing their e-commerce platform to provide customers with online ordering and delivery options. Tsuruha Holdings has also been leveraging their physical store network to offer click-and-collect services, allowing customers to order online and pick up their medications at a nearby store. In addition, Medley is an online pharmacy platform in Japan that has been working on providing affordable and convenient healthcare solutions. They have been focusing on expanding their product offerings to include prescription medications, over-the-counter drugs, supplements, and personal care items. Medley emphasizes competitive pricing and aims to provide cost-effective options to its customers.

Considered in this report
• Geography: Japan
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

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Manmayi Raval

Manmayi Raval

Research Consultant



Aspects covered in this report
• Japan E-Pharmacy market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Drug Type
• Prescription drug
• Over-the-counter drug

By Product Type Channel
• Skin Care (Skin diseases & skin injuries)
• Allergy & food intolerance, Stomach, Intestines & Digestion
• Diabetes Care
• Heart care, circulation & veins, BP, cholesterol
• Orthopedic (muscles, bones, joints)
• Urology (Bladder, Kidney & Prostate)
• Animal pharmacy
• Naturopathy
• ENT (Eyes, ears, Tooth & Mouth)
• Cold flu
• vitamins & minerals
• Cosmetics
• Painkiller
• Others (gynec, Calm down, sleep & stress, sexuality, Lose weight, Diet & Lifestyle, Self-tests & everyday aids, smoking cessation)

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Manmayi Raval


The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to ready to E-Pharmacy industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.











Table of Contents

  • Table of Contents
  • 1. Executive Summary
  • 2. Market Structure
  • 2.1. Market Considerate
  • 2.2. Assumptions
  • 2.3. Limitations
  • 2.4. Abbreviations
  • 2.5. Sources
  • 2.6. Definitions
  • 2.7. Geography
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. Japan Macro Economic Indicators
  • 5. Market Dynamics
  • 5.1. Key Findings
  • 5.2. Key Developments - 2021
  • 5.3. Market Drivers & Opportunities
  • 5.4. Market Restraints & Challenges
  • 5.5. Market Trends
  • 5.6. Covid-19 Effect
  • 5.7. Supply chain Analysis
  • 5.8. Policy & Regulatory Framework
  • 5.9. Industry Experts Views
  • 6. Japan E-Pharmacy Market Overview
  • 6.1. Market Size By Value
  • 6.2. Market Size and Forecast By Drug Type
  • 6.3. Market Size and Forecast By Product Type
  • 7. Japan E-Pharmacy Market Segmentations
  • 7.1. Japan E-Pharmacy Market, By Drug Type
  • 7.1.1. Japan E-Pharmacy Market Size, By Prescription drug, 2017-2028
  • 7.1.2. Japan E-Pharmacy Market Size, By Over-the-counter drug , 2017-2028
  • 7.2. Japan E-Pharmacy Market, By Product Type
  • 7.2.1. Japan E-Pharmacy Market Size, By Skin Care, 2017-2028
  • 7.2.2. Japan E-Pharmacy Market Size, By Allergy & food intolerance, Stomach, Intestines & Digestion, 2017-2028
  • 7.2.3. Japan E-Pharmacy Market Size, By Diabetes Care, 2017-2028
  • 7.2.4. Japan E-Pharmacy Market Size, By Heart care, circulation & veins, BP, cholesterol, 2017-2028
  • 7.2.5. Japan E-Pharmacy Market Size, By Orthopaedic, 2017-2028
  • 7.2.6. Japan E-Pharmacy Market Size, By Urology, 2017-2028
  • 7.2.7. Japan E-Pharmacy Market Size, By Animal pharmacy, 2017-2028
  • 7.2.8. Japan E-Pharmacy Market Size, By Naturopathy, 2017-2028
  • 7.2.9. Japan E-Pharmacy Market Size, By ENT (Eyes, ears, Tooth & Mouth), 2017-2028
  • 7.2.10. Japan E-Pharmacy Market Size, By Cold flu, 2017-2028
  • 7.2.11. Japan E-Pharmacy Market Size, By vitamins & minerals, 2017-2028
  • 7.2.12. Japan E-Pharmacy Market Size, By Cosmetics, 2017-2028
  • 7.2.13. Japan E-Pharmacy Market Size, By Painkiller, 2017-2028
  • 7.2.14. Japan E-Pharmacy Market Size, By Others, 2017-2028
  • 8. Japan E-Pharmacy Market Opportunity Assessment
  • 8.1. By Drug Type, 2023 to 2028
  • 8.2. By Product Type, 2023 to 2028
  • 9. Competitive Landscape
  • 9.1. Porter's Five Forces
  • 9.2. Company Profile
  • 9.2.1. Company 1
  • 9.2.2. Company 2
  • 9.2.3. Company 3
  • 9.2.4. Company 4
  • 9.2.5. Company 5
  • 9.2.6. Company 6
  • 9.2.7. Company 7
  • 9.2.8. Company 8
  • 10. Strategic Recommendations
  • 11. Disclaimer

List of Table
Table 1: Influencing Factors for Global E-Pharmacy Market, 2022
Table 2: Japan E-Pharmacy Market Size and Forecast By Drug Type (2017, 2022 & 2028F)
Table 3: Japan E-Pharmacy Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 4: Japan E-Pharmacy Market Size of Prescription drug (2017 to 2028) in USD Million
Table 5: Japan E-Pharmacy Market Size of Over-the-counter drug (2017 to 2028) in USD Million
Table 6: Japan E-Pharmacy Market Size of Skin Care (2017 to 2028) in USD Million
Table 7: Japan E-Pharmacy Market Size of Allergy & food intolerance, Stomach, Intestines & Digestion (2017 to 2028) in USD Million
Table 8: Japan E-Pharmacy Market Size of Diabetes Care (2017 to 2028) in USD Million
Table 9: Japan E-Pharmacy Market Size of Heart care, circulation & veins, BP, cholesterol (2017 to 2028) in USD Million
Table 10: Japan E-Pharmacy Market Size of Orthopaedic (2017 to 2028) in USD Million
Table 11: Japan E-Pharmacy Market Size of Urology (2017 to 2028) in USD Million
Table 12: Japan E-Pharmacy Market Size of Animal pharmacy (2017 to 2028) in USD Million
Table 13: Japan E-Pharmacy Market Size of Naturopathy (2017 to 2028) in USD Million
Table 14: Japan E-Pharmacy Market Size of ENT (Eyes, ears, Tooth & Mouth) (2017 to 2028) in USD Million
Table 15: Japan E-Pharmacy Market Size of Cold flu (2017 to 2028) in USD Million
Table 16: Japan E-Pharmacy Market Size of vitamins & minerals (2017 to 2028) in USD Million
Table 17: Japan E-Pharmacy Market Size of Cosmetics (2017 to 2028) in USD Million
Table 18: Japan E-Pharmacy Market Size of Painkiller (2017 to 2028) in USD Million
Table 19: Japan E-Pharmacy Market Size of Others (2017 to 2028) in USD Million

List of Figures
Figure 1: Japan E-Pharmacy Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 2: Market Attractiveness Index, By Drug Type
Figure 3: Market Attractiveness Index, By Product Type
Figure 4: Porter's Five Forces of Japan E-Pharmacy Market

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Japan E-Pharmacy Market Overview, 2028

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