Italy Generator Sales Market Overview, 2028

The generator market in Italy is a significant and growing market, driven by factors such as the increasing demand for reliable power supply, especially in regions that are prone to power outages. The market is also driven by the growing demand for backup power sources, particularly in the industrial and commercial sectors, which rely heavily on uninterrupted power supply to keep their operations running smoothly. The use of natural gas generators is increasing in Italy, as the country seeks to reduce its dependence on imported fossil fuels and lower its carbon footprint. The demand for generators in Italy is particularly high in regions that are prone to natural disasters, such as earthquakes and floods. The Italian government provides incentives for businesses and individuals to invest in backup power systems, such as generators, to ensure uninterrupted power supply in the event of power outages. The industrial sector is the largest user of generators in Italy, with the automotive and food processing industries being among the major users.

According to the research report "Italy Generator Sales Market Overview, 2028," published by Bonafide Research, the Italy Generator Sales Market is projected to add more than USD 145 Million from 2023 to 2028. Italy has a high dependence on electricity, and any power outages can cause significant disruptions to businesses and daily life. This has driven the demand for generators as a backup power source. The generator industry has seen significant technological advancements in recent years, including the development of more efficient and environmentally friendly generators. This has increased the demand for newer and more advanced generators in the market. Based on the fuel types includes the Diesel, Gas and Others (LPG, biofuel, coal gas, producer gas, gasoline, and propane gas). In Italy diesel segment is leading the market. In future the gas segment will grow at the highest CAGR rate. Diesel generators are renowned for being dependable, effective, and long-lasting. They are a desirable option for Italian companies and organisations that need a dependable supply of backup power because they are also economical to operate. Additionally, diesel fuel is easily stored on-site in Italy and is generally accessible, making it a practical choice for running generators. Additionally, diesel generators require less maintenance than other generator types, which can assist to gradually lower running costs. Based on the application segment includes the Standby, Prime & Continuous and peak and shaving. The increased demand for dependable backup power solutions, especially in regions vulnerable to power outages or natural catastrophes, is one of the main causes. In the event of a power loss, standby generators are intended to supply backup power so that essential systems and equipment can keep running. Standby generators are leading in the Italy market for several reasons. One of the primary reasons is the high demand for reliable backup power solutions, particularly in areas that are prone to power outages or natural disasters. Standby generators are designed to provide backup power in the event of a power outage, ensuring that critical systems and equipment can continue to operate.

Based on end users includes the Industrial, commercial, and residential, in Italy the generator market is leading with the industrial sector. The industrial sector in Italy is one of the largest and most important sectors of the economy, encompassing a wide range of industries, including manufacturing, construction, and energy production. These industries require reliable and consistent power to operate efficiently and effectively, and as a result, they often rely on generators as backup power sources. Based on the power rating includes the below 100 kVA, 100–350 kVA, 350–1,000 kVA, 1,000–2,500 kVA, 2,500–5,000 kVA and Above 5,000 kVA. In Italy the below 100KVA segment is leading the market. Italy has a large number of SMEs, which typically have lower power requirements than larger industrial facilities. As a result, smaller generators with power ratings below 100 KVA are sufficient to meet their backup power needs. Based on the design segment includes the Stationary and Portable. In Italy the stationary segment is leading the market.

The Italian government has taken several initiatives to promote sustainable and reliable power supply, which has had an impact on the generator market. One such initiative is the National Energy Strategy (NES), which aims to increase the share of renewable energy sources in the country's energy mix and phase out the use of fossil fuels. The government has also introduced regulations and standards to ensure the safe and efficient operation of generators. For example, the Ministry of Economic Development has issued guidelines for the installation and use of generators, which cover aspects such as emissions, noise, and safety requirements. In addition, the government has established associations and organizations to support the development of the generator market. For instance, the Italian Association of Manufacturers of Generating Sets (ASSOGEN) represents the interests of companies involved in the design, manufacture, and sale of generators in the country.

Considered in this report
• Geography: Italy
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• Italy Generator Sales market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Fuel Type
• Diesel
• Gas
• Others (LPG, biofuel, coal gas, producer gas, gasoline, and propane gas)

By Application
• Standby
• Prime & Continuous
• Peak Shaving

By End User
• Industrial
• Commercial
• Residential

By Power Ratings
• Below 100 kVA
• 100–350 kVA
• 350–1,000 kVA
• 1,000–2,500 kVA
• 2,500–5,000 kVA
• Above 5,000 kVA

By Sales Channels
• Indirect
• Direct

By Design
• Stationary
• Portable

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Smart Lighting industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.