Colombia RTD Tea & Coffee Market Overview, 2028

As urbanisation continues to rise in Colombia, more people are leading busy and fast-paced lifestyles. This has led to a growing demand for convenient and portable beverages, including RTD tea and coffee. RTD products cater to the on-the-go needs of consumers, providing a quick and accessible way to enjoy tea and coffee without the need for brewing or preparation. Furthermore, Colombia's coffee farms, known as "haciendas," attract tourists who are interested in learning about the coffee production process. Some of these coffee farms have their own RTD coffee lines, allowing visitors to taste and purchase products directly from the source. This direct farm-to-consumer connection enhances the authenticity and traceability of RTD coffee in Colombia. Moreover, taking a coffee break, known as "la pausa" or "la tertulia," is an integral part of Colombian culture. It is a time for relaxation, conversation, and connecting with others. This tradition carries over to RTD coffee, where Colombians enjoy their favourite bottled or canned coffee beverages during their breaks or leisure time. In addition, in Colombia, street vendors and kiosks selling coffee, including RTD options, are a common sight. These vendors serve as important social hubs where people gather, chat, and enjoy a quick cup of coffee. RTD coffee products offered by street vendors and kiosks allow consumers to indulge in their favourite beverages on the go, fostering a sense of community and connection.

According to the research report "Colombia Ready To Drink Tea & Coffee Market Overview, 2028," published by Bonafide Research, the Colombia ready to drink tea and coffee market is expected to grow at more than 7% CAGR from 2023 to 2028. Health and wellness trends have influenced the RTD tea and coffee market in Colombia. Consumers are increasingly seeking functional beverages that offer specific health benefits. RTD options with added vitamins, antioxidants, natural extracts, and herbal infusions are gaining popularity. Beverages that promote energy, relaxation, detoxification, or immune support are particularly sought-after. Furthermore, while coffee remains a staple, there is a growing interest in diverse tea varieties in Colombia. RTD tea offerings now include traditional teas, herbal infusions, green tea, white tea, oolong tea, and flavored teas. Consumers are exploring the unique flavours and health benefits of different teas, leading to an expansion of the RTD tea market. Moreover, collaboration between RTD tea and coffee brands and other industry players, such as cafes, restaurants, and local artisans, is becoming a popular trend. Limited-edition collaborations create excitement and exclusivity, attracting consumers who are seeking unique and limited-run RTD beverages. These collaborations often feature special flavours, customized blends, or co-branded packaging. In addition, RTD coffee is increasingly being used as a base for coffee cocktails and mixed drinks. Coffee-infused cocktails, such as espresso martinis or coffee-based liqueurs, are gaining popularity among consumers who enjoy the combination of coffee flavours with alcoholic beverages. This trend reflects evolving consumer preferences for diverse and innovative beverage experiences.

The distribution channels are segmented into off-trade and on-trade. Off-trade distribution channels involve the sale of RTD tea and coffee through retail stores, where consumers purchase the products for consumption outside the premises. For instance, the off-trade distribution segment in Colombia includes Juan Valdez, Postobón, Alpina, and Éxito. In addition, on-trade distribution channels involve the sale of RTD tea and coffee for immediate consumption within establishments such as cafes, coffee shops, restaurants, hotels, and other foodservice outlets. For instance, the on-trade distribution segment in Colombia includes Oma Coffee, Tostao Café & Pan, and Juan Valdez Cafés.

Start-ups:
• Té Chagüi is a Colombian start-up that specializes in producing and selling organic herbal teas made from local ingredients. While they primarily focus on loose-leaf teas, they may have expanded their offerings to include RTD tea options.
• Amor Perfecto Coffee Lab is a specialty coffee start-up based in Colombia. They focus on sourcing high-quality coffee beans, roasting them in-house, and providing coffee education and training. While they primarily focus on coffee beans and brewing equipment, they may have ventured into the RTD coffee market.
• Bonhomia is a Colombian start-up that offers a range of premium coffee products, including coffee capsules and machines. While they primarily focus on the capsule coffee market, they may have introduced RTD coffee options to their product lineup.
• Tierra Nativa is a Colombian start-up that focuses on producing and promoting sustainable and organic products, including coffee, cacao, and honey. While their main focus may not be on RTD tea and coffee, they may have explored opportunities in this market segment.
• Cueros Coffee is a Colombian start-up that specializes in producing high-quality coffee using sustainable and ethical practices. While they primarily focus on coffee beans and specialty coffee products, they may have expanded their offerings to include RTD coffee options.

Considered in this report
• Geography: Colombia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• Colombia Ready to Drink Tea & Coffee market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Ready to Drink Tea
• Ready to Drink Coffee

By Packaging
• Pet Bottle
• Canned
• Glass Bottle
• Fountain/Aseptic
• Others (Pouches, Cartoons and Cups)

By Price
• Regular ($0.50 to $2 per unit)
• Popular Priced ($2 TO $4)
• Premium ($4 to $8)
• Super Premium (above $8)
• Fountain

By Distribution Channel
• Off-trade
• On-trade (Food Service and Vending)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to ready to Drink Tea & Coffee industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.