South Africa RTD Tea & Coffee Market Overview, 2028

In social interactions and events, tea and coffee are important. Whether at home, at work, or at social gatherings, sharing a cup of tea or coffee is a typical way for people to interact, catch up with one another, and have a discussion. Western coffee culture has also made its mark in South Africa, particularly in urban areas. The rise of specialty coffee shops and the popularity of espresso-based drinks have contributed to the evolving coffee culture in the country. Consumers in South Africa are increasingly seeking unique and diverse flavours in their ready-to-drink tea and coffee choices. Companies are responding by introducing innovative flavours, such as exotic fruit infusions, botanical blends, and coffee with different flavour profiles, to cater to evolving consumer preferences. The country has experienced significant growth in its coffee culture in recent years, with specialty coffee shops and cafes becoming more prevalent. This has led to an increased demand for ready-to-drink coffee options that cater to the evolving tastes and preferences of coffee enthusiasts. Cold-brew coffee has gained popularity in South Africa, particularly during the hot summer months. Ready-to-drink cold-brew coffee options have become widely available, offering a smooth and refreshing alternative to traditional hot coffee.

According to the research report "South Africa Ready-to-Drink Tea and Coffee Market Overview, 2028," published by Bonafide Research, the South Africa Ready-to-Drink Tea and Coffee market is expected to grow at a CAGR of above 8% from 2023 to 2028. Based on the types, which include ready-to-drink tea and coffee, ready-to-drink tea accounts for the highest market share in a country. South Africa has a strong tea-drinking culture influenced by its diverse population. Tea is often enjoyed as a social and comforting beverage, with many traditional and herbal teas being part of local customs and rituals. Ready-to-drink tea allows consumers to enjoy these flavours and traditions in a convenient and accessible format. Rapid urbanisation in South Africa is increasing the number of consumers who live in urban areas. Ready-to-drink tea and coffee are common options for urban residents because they frequently seek out quick and portable beverage options. South Africa has witnessed a growing coffee culture, with an increasing number of specialty coffee shops and cafes. This has influenced consumer preferences and created a demand for ready-to-drink coffee options that replicate the quality and flavours enjoyed in these establishments. In the South African market, several ready-to-drink tea flavours have gained popularity, including Rooibos, lemon, peach, berry, and mint.

Based on the packaging segments, they include the pet bottle, canned, glass bottle, fountain/aseptic, and others (pouches, cartoons, and cups). In South Africa, the pet bottle is leading the packaging market. In the future, the canned segment will grow at the highest CAGR rate. Based on the distribution channel, which includes off-trade and on-trade, the off-trade segment is leading the market. Pick n Pay is a leading supermarket chain in South Africa that offers a wide range of ready-to-drink tea and coffee options from various brands. Checkers, Spar, and Woolworths also offer a wide range of ready-to-drink tea and coffee in the South African market. Based on the pricing segment, it includes the regular, popular priced, premium, fountain, and super premium price ranges. In the country, the regular price segment is leading the ready-to-drink tea and coffee market. The regular price segment caters to the mass market and appeals to a larger consumer base. Ready-to-drink tea and coffee products in this segment are priced competitively, making them attractive to a broader audience.

Based on the pricing segment, there are the regular price, popular price, premium price, fountain price, and super premium. In South Africa, the regular price segment is leading the market; in the future, the super-premium price segment will grow at the highest CAGR rate. South Africa has various food safety regulations in place to ensure that ready-to-drink products meet certain standards. This includes regulations related to hygiene, labelling, and packaging. The government has specific regulations regarding labelling requirements for food and beverage products. These regulations may include information such as ingredients, nutritional content, allergens, and storage instructions. South Africa may have trade and import regulations that impact the importation of ready-to-drink tea and coffee products. These regulations may include tariffs, customs procedures, and quality control measures.

Considered in this report
• Geography: South Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• South Africa Ready to Drink Tea & Coffee market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Ready to Drink Tea
• Ready to Drink Coffee

By Packaging
• Pet Bottle
• Canned
• Glass Bottle
• Fountain/Aseptic
• Others (Pouches, Cartoons and Cups)

By Price
• Regular ($0.50 to $2 per unit)
• Popular Priced ($2 TO $4)
• Premium ($4 to $8)
• Super Premium (above $8)
• Fountain

By Distribution Channel
• Off-trade
• On-trade (Food Service and Vending)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to ready to Drink Tea & Coffee industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.